• Why I Always Start with a Visual Audit (and What I Look For)
    Apr 30 2025

    Ever look at your website or Instagram and think, “This doesn’t feel like me anymore”… but you can’t quite put your finger on why? You’re not alone and this episode is your clarity check-in.

    I’m walking you through exactly how I run a visual audit - the first step in every brand or website project I take on - and why it’s the secret weapon to aligning your brand with the business you’ve actually become. If you’ve been feeling that subtle “off-ness” in your visuals, this is where to start.


    🔗 Resources & Mentions:

    • Want a fresh set of eyes on your online presence? Book a Brand Therapy Sesh today!

    📢 Let’s Connect:

    • Website
    • Instagram


    🎉 If this episode hit home for you, send me a DM - I’d love to hear what clicked for you.

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    9 mins
  • The Magic of Messaging: Attracting Clients Without Changing Who You Are
    Apr 16 2025

    You don’t need to rewrite your personality to get clients.

    You don’t need to sound like a copywriter to make your message land.

    You definitely don’t need to tone yourself down to be taken seriously.

    In this episode of the Spark & Soul Show, we’re talking about the magic of messaging—specifically how to craft words that attract the right people without over-polishing or code-switching your voice into something it’s not.

    This is about clarity, confidence, and connection and how to make your message magnetic by being more you.

    In this episode, you’ll learn:

    • What “magnetic messaging” actually means (and why it matters)
    • The 5-part formula I use to write clear, personality-driven content
    • Why connection > perfection when it comes to messaging
    • Quick, practical fixes to make your message feel more like *you*
    • A mindset reframe if you’ve been worried about being “too much” online


    Resources Mentioned:

    • Need help with your elevator pitch? Listen to Episode 1: Let’s Break Down Your Elevator Pitch (Without Sounding Boring)!


    ✨ Let's Stay Connected:

    • ⁠⁠⁠⁠Website⁠⁠⁠⁠
    • ⁠⁠⁠⁠⁠Instagram⁠⁠


    🎧 Loved this episode? Share it with a biz bestie or tag me on IG... I’d love to hear your biggest takeaway!

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    9 mins
  • It’s Time Your Website Matched Your Expertise
    Apr 10 2025

    You’re booked, brilliant, and totally legit at what you do but your website? It’s not exactly backing you up.

    In this episode, we’re talking about how to make sure your website reflects your actual expertise so that when dream clients land there, they feel confident and ready to work with you.

    Whether you built it yourself or haven’t touched it since your business has evolved, this episode will help you figure out where things are falling flat and how to fix them.

    In this episode, you’ll learn:

    • 5 subtle red flags that might be costing you leads
    • What your website should be doing automatically
    • How to align your online presence with the expert you *actually* are
    • What to update when your business has outgrown your brand

    Resources Mentioned:

    • Grab the FREE ⁠High-Converting Website Guide⁠ for 10 must-have elements your website needs to turn visitors into clients. Download it ⁠here⁠.
    • Want to work together to bring your vision to life? Book a Connection Call today!

    ✨ Let's Stay Connected:

    • ⁠⁠⁠Website⁠⁠⁠
    • ⁠⁠⁠⁠Instagram⁠


    🎧 Loved this episode? Share it with a biz bestie or tag me on IG... I’d love to hear your biggest takeaway!

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    7 mins
  • Your Website Should Work Harder Than You: Let’s Talk Flow + Function
    Apr 3 2025

    Is your website just sitting there looking collecting digital dust and not doing much?

    It’s time to change that. In this episode, we’re breaking down exactly what it means for your website to “work for you” and how to make sure it’s not just a placeholder, but a high-converting tool that supports your business 24/7.

    Whether your site is DIY or designer-built, this episode will help you assess the flow and function of your site and show you where to make smart, strategic improvements.


    In this episode, you’ll learn:

    • Why your website should guide, convert, and save you time
    • 5 key questions to audit your site using the “Function-First Filter”
    • Common mistakes that kill flow and hurt conversions
    • Why white space matters more than you think
    • How to fix your website’s structure before worrying about visuals


    Resources Mentioned:

    • Grab the FREE High-Converting Website Guide for 10 must-have elements your website needs to turn visitors into clients. Download it here.


    ✨ Let's Stay Connected:

    • ⁠⁠Website⁠⁠
    • ⁠⁠⁠Instagram


    🎧 Loved this episode? Share it with a biz bestie or tag me on IG... I’d love to hear your biggest takeaway!

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    8 mins
  • The Visual Audit: How to Tell if Your Brand is Aligned or a Hot Mess
    Apr 2 2025

    Your brand might look cute… but is it actually doing its job?

    In this episode, we’re talking all about visual alignment - what it means, why it matters, and how to tell if your brand is helping you stand out or quietly confusing your audience.

    Whether your brand was built in Canva at midnight or you’re just feeling like something’s “off,” this episode will help you figure out what’s working (and what’s not) so you can create a brand that truly feels like you.

    In this episode, you’ll learn:

    • Why visual alignment is about strategy, not just style
    • How to run a quick DIY brand audit (with a 5-part checklist)
    • The most common visual red flags and how to fix them
    • What to do if your brand feels messy or misaligned


    Mentioned in this episode:

    • Take the ⁠Brand Alignment Quiz⁠ to discover your brand’s current vibe and get clarity on what to do next.


    ✨ Let's Stay Connected:

    • ⁠Website⁠
    • ⁠⁠Instagram


    If this episode made you rethink your visuals, share it with a biz bestie or tag me on IG... I’d love to cheer you on!

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    7 mins
  • Let’s Break Down Your Elevator Pitch (Without Sounding Boring)
    Apr 2 2025

    So… what do you do? 😬

    If that question makes you freeze, ramble, or break into a full identity crisis, this episode is for you.

    In today’s conversation, we’re breaking down how to craft an elevator pitch that actually sounds like you, clearly communicates your value, and makes your dream clients go, “Omg, yes, I need that.”

    We’re ditching the robotic LinkedIn vibes and building a version of your pitch that feels natural, confident, and totally aligned with the way you show up in your business.


    In this episode, you’ll learn:

    • Why your elevator pitch matters more than you think
    • The 3 simple elements of a powerful, non-boring pitch
    • The common messaging mistakes that confuse your audience (and how to fix them)
    • A quick formula you can use today to create a pitch you’re proud of
    • What to say instead of “I help people…”


    ✨ Resources & Mentions:

    • Want personalized feedback on your elevator pitch? DM me your new version on Instagram: @sparkandsouldesign
    • Need deeper support with your messaging? Book a Brand Therapy Sesh


    ✨ Let's Stay Connected:

    • Website
    • ⁠Instagram


    Thanks for tuning in! If you loved this episode, share it with a biz bestie or tag me on Instagram... I’d love to cheer you on. 💛

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    9 mins