Send Jackie A Message!

Welcome to Episode 31 of the Studio CEO Podcast: Business Coaching for Yoga & Pilates Teachers & Studio Owners.

In this episode, I talk with guest Angelica Govaert, founder of Nevada’s largest yoga studio and a savvy entrepreneur with nearly 40 years in the industry. Angelica shares her inspiring journey from childhood hardship to building a thriving yoga empire, and reveals the key business principles and marketing strategies that transformed her passion for yoga into a profitable, sustainable career.

We talk about:

• How Angelica used sales skills and strategic marketing to grow her business
• The power of building a strong, consistent personal brand (including the story behind her signature glasses)
• Smart social media strategies: focusing your online presence on your niche and leveraging platforms for business growth, not distraction
• The importance of comprehensive teacher training programs that go beyond just teaching poses to include philosophy, anatomy, and business skills
• Why investing in quality education and community creates lasting confidence and success in teaching yoga
• How to shift your mindset around sales and marketing to build a thriving yoga business with integrity
• The realities of building an online yoga business—hard work, patience, and dedication required for real results
• Practical advice for yoga teachers and studio owners looking to diversify income and create sustainable growth

Angelica also shares insights on navigating industry myths, including a no-nonsense look at what Yoga Alliance registration really means.

If you’re ready to create a profitable, sustainable business with a solid foundation and authentic marketing, this episode offers inspiration from a true yoga business master.

Connect with Angelica:
Check out her podcast: Yogalebrity
Follow her on Instagram: @yogalebrity
Learn more about her YTT: Angelicagovaert.com

Work with Jackie Murphy
Sign up for our free Workshop on June 18th
Say Hi on Instagram @studioceoofficial
Learn about The Studio CEO Program

Send Jackie A Message!

Is your messaging actually connecting—or are you unintentionally getting scrolled past?

In this episode of The Studio CEO, Jackie Murphy breaks down the biggest shift in marketing from 2020 to 2025—and why relying on generic phrases like “reduce stress” or “get strong” no longer works.

You’ll learn:

• The difference between descriptive and belief-based messaging
• How consumer behavior has changed (with real 2025 data to back it up)
• What buyers want now when they look at your offer
• How to update your message so it fits your client’s life, time, and needs
• Why belief—not just benefits—is what sells now
• The #1 shift that makes your offer feel like the only real option
  
  

Jackie also shares a real client example that turned a tired headline into one that doubled conversions—and she invites you to a free workshop where she’ll walk you through a live messaging upgrade for your own business.

This episode is for you if:

• You’re getting clicks but not conversions
• Your sign-ups have slowed even though your offer is solid
• You’re still using the same messaging you wrote in 2020
• You want to stand out in a crowded wellness market
  
  

🎧 Tune in and walk away with the tools to finally sound as powerful as the transformation you provide.

Work with Jackie Murphy
Sign up for our free Workshop on June 18th
Say Hi on Instagram @studioceoofficial
Learn about The Studio CEO Program

Send Jackie A Message!

In this special Q2 listener Q&A episode, I’m diving into four smart, real-world questions submitted by you—from weekly calendar design to building rich referral networks.

You’ll hear how I plan my weeks for maximum momentum, what I coach my clients through when they’re stuck choosing between 12 “important” projects, how to know if it’s time to stick or pivot your marketing strategy, and how to connect with pelvic health professionals in a way that builds trust and reputation over time.

This is one of those episodes that blends strategy and mindset, visibility and relationships, and the kind of advice you can apply this week—no downloads, no drama, just clarity.

In this episode, we cover:

• How I batch my calendar based on energy, not task
• My 5-day rhythm for studio CEOs and why it works
• How to prioritize important work using the Eisenhower Matrix
• The biggest marketing mistake I see (and how to fix it fast)
• When to stick with a strategy vs when to pivot
• How to build Rich Relationships that lead to real, lasting referrals
• One simple weekly practice that grows your business without burning you out

Doing more doesn’t mean you’re moving forward—it just means you’re tired. Let’s fix that.

Work with Jackie Murphy
Sign up for our free Workshop on June 18th
Say Hi on Instagram @studioceoofficial
Learn about The Studio CEO Program

Send Jackie A Message!

You’ve hired the help. You’ve delegated the tasks. So why does it still feel like you’re the only one actually carrying the vision? In this episode, we’re breaking down why your team might be checking boxes—but not moving the business forward—and how to fix it with one simple shift: getting everyone aligned around one clear, specific goal.

You’ll learn how to lead your team with clarity, what the real cost of vague direction is, and how to create team-wide momentum using the 4R framework and principles from The Five Dysfunctions of a Team. If you're a business owner ready to stop micromanaging and start multiplying, this episode is for you.

What You’ll Learn:

The hidden reason your team might be stalling progress

What Patrick Lencioni’s model teaches us about shared goals

How to make the business goal clear, public, and repeatable

Why clarity creates accountability (and what to say in every meeting)

How to connect day-to-day tasks to the big vision

Key Quote:

“A clear goal, owned by the whole team, is the fastest path to results.”

Resources & Links:
→ DM me the word GOAL to join the Grow Mastermind waitlist
→ Click Here to sign up or learn more

Work with Jackie Murphy
Sign up for our free Workshop on June 18th
Say Hi on Instagram @studioceoofficial
Learn about The Studio CEO Program

Send Jackie A Message!

Do students start saying they'll "come back after summer"? Are freeze requests piling up already? If so, it might be time to rethink your marketing.

Seasonal shifts don’t have to derail your business—they can actually guide your strategy. In this episode, we talk about how to work with seasonality instead of against it, using real client data, mindset-aware messaging, and smart summer promotions.

Here’s what you’ll learn:

• Why summer slowdowns aren’t always a sign your studio is struggling
• How to shift client mindsets with compassionate, flexible messaging
• What to say (and what not to) when members consider stepping back
• How to be consistent through the summer and set your business up for strong fall revenue.

You don’t have to fight the season—you can lean in and move with it.

Work with Jackie Murphy
Sign up for our free Workshop on June 18th
Say Hi on Instagram @studioceoofficial
Learn about The Studio CEO Program

Send Jackie A Message!

Ever wonder what actually goes on behind closed doors in a fitness franchise deal?

In this episode, I’m sharing the real story of when I almost opened a boutique franchise—and what I learned about the systems, expectations, and financial commitments that come with it. From a $25K pre-opening marketing budget to 8% franchise fees and no territory protection, I break down what shocked me (and what didn’t), why I ultimately said no, and how that experience completely reshaped how I lead and scale my own business.

Whether you’re a yoga studio owner, Pilates teacher, or service-based entrepreneur, this episode will help you rethink how you're building your business—and why ownership, structure, and scalable strategy matter more than ever.

What You’ll Learn in This Episode:

• The real numbers behind franchise ownership: what’s required before day one
• How corporate models bake in mentorship, sales goals, and marketing systems
• Why paying 8% to someone else might be the wake-up call to invest in your own brand
• Two non-negotiables that made me walk away from the deal
• How one decision I made in anticipation of the franchise helped me scale faster than ever
• The difference between running a business and owning a brand

This episode is for you if…

• You’re a wellness entrepreneur ready to lead like a true CEO
• You’ve been operating without a solid marketing or sales strategy
• You want to build something that’s scalable and sustainable
• You’ve been considering franchising, or you’re curious how it works

Work with Jackie Murphy
Sign up for our free Workshop on June 18th
Say Hi on Instagram @studioceoofficial
Learn about The Studio CEO Program

Send Jackie A Message!

Ever caught yourself saying "It only takes a few minutes, I'll just do it myself"? This seemingly innocent phrase might be the very thing holding your studio back from sustainable growth.

Those "quick" five-minute tasks—responding to DMs, handling sub requests, ordering supplies—aren't so quick when you add them up. They could be stealing hours of your week that could be spent on actual leadership. When you're stuck in this reactive cycle, your business becomes completely dependent on your constant presence and availability. This isn't just unsustainable; it's a recipe for burnout.

In this episode, I'm breaking down:

• How doing everything yourself can stop you from reaching your goals
• The two foundational roles every growing studio needs (and how they are different).
• A quick self-assessment to determine your most pressing hiring need.
• How intentional onboarding sets your team up for real ownership over time
• How strategic hiring lays the foundation for sustainable, long-term growth

You don't have to be the glue holding everything together. True leadership means building a team that runs with you, allowing your business to scale while you reclaim your time, energy, and passion for the vision that started it all.

Work with Jackie Murphy
Sign up for our free Workshop on June 18th
Say Hi on Instagram @studioceoofficial
Learn about The Studio CEO Program

Send Jackie A Message!

You’re getting clicks, views, and even a few DMs… but no sales? You're not broken. Your offer isn't either. You're likely in the part of the buyer journey no one talks about — the silent gap between curiosity and commitment.

In this episode of the Studio CEO Podcast, Jackie breaks down:

• What it really means when people click but don’t buy
• Why 98% of visitors won’t convert on their first visit (and why that’s okay)
• How to stay consistent when your strategy is starting to work
• What your audience needs to say YES (hint: it’s not a new strategy)
• The 17-touch rule and why repetition isn’t annoying — it’s necessary
• The key objections you’re not addressing (yet) — and how to shift that

If your studio has plenty of interest but few conversions — this one's for you.

Ready for deeper support? Learn more about the Studio CEO program inside the episode.

Work with Jackie Murphy
Sign up for our free Workshop on June 18th
Say Hi on Instagram @studioceoofficial
Learn about The Studio CEO Program