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The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

By: Jackie Murphy
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About this listen

Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.

I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.

Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.

© 2025 The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How to Stop Being Your Team's Problem Solver (And Start Building Leaders)
    Dec 9 2025

    Send Jackie A Message!

    Is your team constantly bringing you problems instead of solutions? Do you find yourself answering "What should I do?" multiple times a day? If so, you've accidentally trained your team to stay dependent on you—and now you're the bottleneck to your own growth.

    In this episode, we'll break down the "Incomplete Tasks / Bring-Me-Problems" employee pattern and show you exactly how to fix it through better leadership, not harder work.

    You'll learn:

    • The 3 studio-specific examples that show you have this problem (unfilled sub requests, upset members, incomplete strategies)
    • Why your team doesn't even know they're doing this (and how to illuminate the pattern without shame)
    • The exact script to re-establish expectations around 100% ownership vs. 60% completion
    • The 3-part ownership framework to teach your team how to own tasks from start to finish
    • How to coach instead of correct (and why solving problems for your team keeps them dependent)
    • The difference between assignment mode and ownership mode—and how to help your team make the shift
    • When and how to close the loop with accountability (without micromanaging)

    This episode is for yoga and Pilates studio owners, boutique fitness business owners, and any entrepreneur managing a team who wants to scale without being the constant problem solver.

    Listen now to learn how to build a team of leaders who bring you outcomes, not problems.


    Work with Jackie Murphy

    • Say Hi on Instagram @studioceoofficial
    • Level up your Marketing Skills in the Free Marketing Training:
      https://www.jackiegmurphy.com/3-marketing-mistakes
    • Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo


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    25 mins
  • From The Yoga Boss Vault: Notice Discomfort, Act Anyway
    Dec 2 2025

    Send Jackie A Message!

    You have the desire to build a yoga business, but desire isn't enough—you have to take action. And that's where most yoga teachers get stuck. When discomfort, fear, doubt, or overwhelm shows up, they stop.

    In this episode, Jackie Murphy teaches you how to notice that discomfort and act anyway—the single most important skill for building your business.

    You'll learn:

    • Why your primitive brain is keeping you stuck (and how to override it)
    • The 3 ways most people handle discomfort (resist, react, avoid) and why none of them build a business
    • How to process uncomfortable emotions the same way you process Chair Pose
    • The difference between massive action (that grows your business) and passive action (that feels productive but doesn't)
    • The one question to ask yourself every day to move the needle forward
    • Why yoga teachers already have the skill they need—they just have to apply it to business

    This episode is for yoga teachers, Pilates instructors, and wellness entrepreneurs who want to build a business but find themselves avoiding action when fear shows up.

    Listen now to learn how to notice discomfort and act anyway.


    Work with Jackie Murphy

    • Say Hi on Instagram @studioceoofficial
    • Level up your Marketing Skills in the Free Marketing Training:
      https://www.jackiegmurphy.com/3-marketing-mistakes
    • Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo


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    21 mins
  • From The Yoga Boss Vault: Evaluate, Breathe, Keep Going
    Nov 25 2025

    Send Jackie A Message!

    Building a yoga business is exactly like practicing yoga: you show up, you try something, you evaluate what worked and what didn't, you breathe, and you keep going. But most yoga and Pilates teachers stop evaluating their business actions—or they try something once, it doesn't work, and they quit.

    In this episode, we walk through the exact process I teach my clients for turning their idea of a beautiful, successful yoga or Pilates business into reality.

    You'll learn:

    • How to get clear on what kind of yoga or Pilates business you want to build
    • Why the "how" doesn't matter before you start (and what to focus on instead)
    • The 3 evaluation questions to ask after every action you take
    • How to evaluate your results objectively without making them mean anything about you
    • Why building a business is the same practice as getting into a challenging yoga pose

    This episode is for yoga teachers, Pilates instructors, and studio owners who are ready to stop waiting until they're "ready" and start building the business they've been dreaming about.

    Listen now to learn how to practice building your business the same way you practice on your mat.

    Work with Jackie Murphy

    • Say Hi on Instagram @studioceoofficial
    • Level up your Marketing Skills in the Free Marketing Training:
      https://www.jackiegmurphy.com/3-marketing-mistakes
    • Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo


    Show More Show Less
    21 mins
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