Send Jackie A Message!

Episode Summary:
If your emails are only telling people when your next class is… they’re probably not working.

Most yoga and Pilates studio owners think they’re nurturing their audience when they send a weekly newsletter. But logistics like schedules and price updates don’t build belief—and belief is what actually turns warm leads into paying clients.

In this episode of The Studio CEO, Jackie Murphy shares the three content types that bridge the gap between “interested” and “invested,” helping you turn subscribers into students, class-takers into members, and clients into lifers.

What You’ll Learn in This Episode:

• Why nurture content works (and why logistics emails fall flat)
  
  
• The psychology behind why warm leads need belief, not just information
  
  
• Practical examples of nurture content you can create right now
  
  
• How to shift your emails from “nice to know” → “necessary to read”
  
  
• 3 content types to start sending this week:
  1. Behind-the-scenes belief building
  2. Your unique point of view (POV)
  3. Story-based content (yours + your clients’)

Why This Episode Matters for Studio Owners:
Your audience is already warm. They’ve signed up, they’re curious, and they want change. But until you show them why it matters and help them believe transformation is possible, they won’t take the leap.

When you stop sending logistics and start sending belief-driven content, your nurture emails stop being ignored—and start creating conversions.

The next time you sit down to write an email, ask yourself:

"Am I just informing—or am I inspiring?"

Because your subscribers don’t need more information. They need transformation. And it starts with content that helps them believe it’s possible.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Episode 40: The Truth About Running Ads: What Works, What Doesn't, and What You Need to Know

Thinking about running paid ads for your studio or wellness business? Before you hand over your credit card to Meta or Google, there are three things I want you to hear first.

In this episode, I’m breaking down the biggest mistakes I see studio owners make when jumping into paid advertising—and how to avoid them. Whether you’re running ads now or just thinking about it, this episode will help you:

• Avoid wasting money on campaigns that don’t convert
  
  
• Understand what actually needs to be in place before you pay to scale
  
  
• Learn how to run ads strategically (without letting AI drain your budget)
  
  

We cover:

• The #1 sign you're not ready for ads yet
  
  
• Why ads work—but only with refinement
  
  
• What happens when you let AI make all the ad decisions
  
  
• How to prep your business so ads lead to actual revenue
  
  

This is for you if:
You’ve been posting consistently but aren’t getting new clients, you’re wondering if ads could fix it, or you’ve tried ads in the past and didn’t see results.

🎧 Listen now to make sure your first (or next) ad campaign actually pays off.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Fall is right around the corner—but before you dive into scheduling, back-to-school promotions, or new offers, let’s hit pause and do it differently. In this episode, I’ll walk you through the 3 CEO-level moves that make all the difference when planning your next season.

You’ll learn:

• Why skipping a summer celebration leaves you in scarcity
• The mistake of chasing attendance instead of real revenue
• How to reverse-engineer your fall launch and align your team
  
  

Whether your summer felt slow or steady, this is your chance to plan fall from a place of clarity, confidence, and control.

📣 Ready to build a profitable fall season that’s fully aligned with your goals? DM me “FALL” and I’ll send the next step to work with me inside the Studio CEO Program.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind