Send Jackie A Message!

Welcome to Episode 31 of the Studio CEO Podcast: Business Coaching for Yoga & Pilates Teachers & Studio Owners.

In this episode, I talk with guest Angelica Govaert, founder of Nevada’s largest yoga studio and a savvy entrepreneur with nearly 40 years in the industry. Angelica shares her inspiring journey from childhood hardship to building a thriving yoga empire, and reveals the key business principles and marketing strategies that transformed her passion for yoga into a profitable, sustainable career.

We talk about:

• How Angelica used sales skills and strategic marketing to grow her business
• The power of building a strong, consistent personal brand (including the story behind her signature glasses)
• Smart social media strategies: focusing your online presence on your niche and leveraging platforms for business growth, not distraction
• The importance of comprehensive teacher training programs that go beyond just teaching poses to include philosophy, anatomy, and business skills
• Why investing in quality education and community creates lasting confidence and success in teaching yoga
• How to shift your mindset around sales and marketing to build a thriving yoga business with integrity
• The realities of building an online yoga business—hard work, patience, and dedication required for real results
• Practical advice for yoga teachers and studio owners looking to diversify income and create sustainable growth

Angelica also shares insights on navigating industry myths, including a no-nonsense look at what Yoga Alliance registration really means.

If you’re ready to create a profitable, sustainable business with a solid foundation and authentic marketing, this episode offers inspiration from a true yoga business master.

Connect with Angelica:
Check out her podcast: Yogalebrity
Follow her on Instagram: @yogalebrity
Learn more about her YTT: Angelicagovaert.com

Work with Jackie Murphy
Sign up for our free Workshop on June 18th
Say Hi on Instagram @studioceoofficial
Learn about The Studio CEO Program

Send Jackie A Message!

Is your messaging actually connecting—or are you unintentionally getting scrolled past?

In this episode of The Studio CEO, Jackie Murphy breaks down the biggest shift in marketing from 2020 to 2025—and why relying on generic phrases like “reduce stress” or “get strong” no longer works.

You’ll learn:

• The difference between descriptive and belief-based messaging
• How consumer behavior has changed (with real 2025 data to back it up)
• What buyers want now when they look at your offer
• How to update your message so it fits your client’s life, time, and needs
• Why belief—not just benefits—is what sells now
• The #1 shift that makes your offer feel like the only real option
  
  

Jackie also shares a real client example that turned a tired headline into one that doubled conversions—and she invites you to a free workshop where she’ll walk you through a live messaging upgrade for your own business.

This episode is for you if:

• You’re getting clicks but not conversions
• Your sign-ups have slowed even though your offer is solid
• You’re still using the same messaging you wrote in 2020
• You want to stand out in a crowded wellness market
  
  

🎧 Tune in and walk away with the tools to finally sound as powerful as the transformation you provide.

Work with Jackie Murphy
Sign up for our free Workshop on June 18th
Say Hi on Instagram @studioceoofficial
Learn about The Studio CEO Program

Send Jackie A Message!

In this special Q2 listener Q&A episode, I’m diving into four smart, real-world questions submitted by you—from weekly calendar design to building rich referral networks.

You’ll hear how I plan my weeks for maximum momentum, what I coach my clients through when they’re stuck choosing between 12 “important” projects, how to know if it’s time to stick or pivot your marketing strategy, and how to connect with pelvic health professionals in a way that builds trust and reputation over time.

This is one of those episodes that blends strategy and mindset, visibility and relationships, and the kind of advice you can apply this week—no downloads, no drama, just clarity.

In this episode, we cover:

• How I batch my calendar based on energy, not task
• My 5-day rhythm for studio CEOs and why it works
• How to prioritize important work using the Eisenhower Matrix
• The biggest marketing mistake I see (and how to fix it fast)
• When to stick with a strategy vs when to pivot
• How to build Rich Relationships that lead to real, lasting referrals
• One simple weekly practice that grows your business without burning you out

Doing more doesn’t mean you’re moving forward—it just means you’re tired. Let’s fix that.

Work with Jackie Murphy
Sign up for our free Workshop on June 18th
Say Hi on Instagram @studioceoofficial
Learn about The Studio CEO Program