Today we look at merchandising and it's importance in your store, no matter the size. Joining us today is Bob Phipps of The Retail Doctor. With over 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor, and entrepreneur. He shares some actionable tips to help you in merchandising your store to it's full potential.

WESA Retail Roundup August 4, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Bob Phibbs, The Retail Doctor | Facebook | YouTube | The Retail Doctor's Podcast
• Presented By: Western English Sales Association

Chapters:

05:51 - The Evolution of Merchandising

06:42 - The Evolution of Retail Spaces

17:32 - The Importance of Visual Merchandising

21:41 - Understanding Effective Window Displays

23:17 - The Role of Scent in Retail Marketing

29:23 - Introduction to Retail Insights

In this episode, we dive deep into the world of hat shaping with Cole and J Marc Bailey of Gone Country. Discover how the team combines traditional craftsmanship with modern business savvy to keep this iconic western art alive and thriving. Whether you’re a retailer, artisan, or fan of western style, Marc’s stories, tips, and expertise offer a fresh perspective on quality, creativity, and customer connection in the hat industry and beyond.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: J Marc Bailey and Cole Bailey
• Pinterest: https://www.pinterest.com/GoneCountryHats/
• Facebook: https://www.facebook.com/GoneCountryHats
• YouTube: https://www.youtube.com/channel/UCWQEk7c8M9IUOJVzVqG6nBA

In this episode, retail expert Nicole Leinbach Hoffmann shares how building a strong online presence drives real results on the sales floor. Also, how to get the most out of your booth at WESA in August. Listen in...

WESA Retail Roundup July 28, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Nicole Leinbach Hoffmann of RetailMinded.com - Retail 101 Book
• Presented By: Western English Sales Association

Chapters:

05:07 - The Importance of Online Presence in Retail

09:41 - Managing Online Presence for Local Businesses

16:14 - Engaging Customers at Trade Shows

21:37 - Investment Strategies for Retailers at Trade Shows

33:33 - Effective Communication at Trade Shows

This session dives deep into the crucial role of a well-crafted email strategy for retail businesses, exploring what truly works and what doesn't. Glenn will be joined by his long-time friend and business strategist, Jamie Samples of Yellow Barn Media, who will share insights on building email lists from scratch, acquiring emails effectively, and how email marketing can complement or even outperform social media for driving sales. Learn about content ideas to keep subscribers engaged, recommended user-friendly platforms, common pitfalls to avoid, and emerging trends to boost sales and engagement in the equine industry

WESA Retail Roundup July 21, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Jamie Samples of Yellow Barn Media
• Presented By: Western English Sales Association

Chapters:

00:17 - Introduction to the WESA Retail Roundup

05:21 - Building an Email Strategy

10:31 - Effective Email Acquisition Strategies

17:43 - Building Relationships Through Email Marketing

23:04 - The Importance of Email Marketing Personality

34:17 - Transitioning Leadership and Business Dynamics

Today, we’re diving into the trends, colors, and must-have styles for the upcoming season just in time for the August WESA Trade Show. Whether you’re stocking for fall, holiday, or early spring, this session with content creator Morgan Nicole is designed to help retailers stay ahead of customer demand, make smarter buying decisions, and show up to WESA with confidence and clarity.

WESA Retail Roundup July 14, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Morgan Nicole Zipperlen, visit on Instagram
• Link to WESA PartnerShip
• Presented By: Western English Sales Association

Timestamps:

01:06 - Trends and Styles for the Upcoming Season

07:58 - The Transition to Accessories in Fashion Retail

12:09 - Consumer Spending Trends and Expectations for the Future

19:04 - The Evolution of Consumer Relationships with Brands

23:01 - Preparing for the WESA Trade Show

What do bold patterns, arena lights, and a mid-life “why not?” have in common? Yuki Khona. She ditched tech, found her love for rhinestones, and built Kultured Rider. Tune in to learn about the western show brand that’s as fierce as it is fabulous.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Yuki Khona
• Instagram: https://www.instagram.com/kulturedrider/
• Facebook: https://www.facebook.com/people/Kultured-Rider/61561108045162/
• Pinterest: https://pinterest.com/kulturedrider
• TikTok: https://tiktok.com/@kulturedrider
• Website: https://kulturedrider.com

In today’s Retail Roundup we discuss the importance of inventory management with Danielle Malconian of Plus by Design. We all know that managing your inventory is one of the most important things you do. If not done well it gets costly, very quickly. Listen in...

WESA Retail Roundup July 7, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Danielle Malconian by Plus by Design, Los Angeles County, CA
• Link to WESA PartnerShip
• Presented By: Western English Sales Association

Takeaways:

• Effective inventory management is crucial for retail success as it directly impacts profitability.
• Using inventory management software can significantly enhance the accuracy and efficiency of stock management.
• Retailers often become fatigued with their merchandise before customers do, leading to misjudged sales potential.
• The importance of understanding customer preferences is paramount when considering product line expansions.
• Planning for seasonal inventory and understanding market trends can mitigate potential financial losses.
• Maintaining a healthy inventory level requires careful analysis of sales data and customer demand.

Chapters

00:04 - Introduction to the Horse Radio Network

04:06 - Inventory Management Strategies

13:12 - Navigating Inventory Decisions

17:31 - Managing Inventory and Customer Demands

22:38 - Navigating Trends and Inventory Management

Whether you’re managing shipments for a boutique storefront, online shop, or both, we know that shipping can be one of your biggest pain points. We’ll explore how retailers save money, simplify shipping, and access expert support when they need it most. Listen in...

WESA Retail Roundup June 30, 2025

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Erika Kempf from PartnerShip | Facebook | Twitter | LinkedIn
• Link to WESA PartnerShip
• Presented By: Western English Sales Association