We celebrate 30 years of Cowboy Hardware with Grant, Presley, and Lainey Gomez, a family who has built the brand into a western staple since 1995. Grant shares the story behind the company’s roots, what it’s like to run a thriving family business, and how Cowboy Hardware continues to design for the whole family while staying true to its western heritage.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Cowboy Hardware owner Grand Gomez, brand director Presley Gomez, co-owner and designer Lainey Gomez
• Cowboy Hardware Website | Facebook | Instagram | YouTube | Tik Tok

Lexi Hoagland of Lane Boots joins us to discuss how the brand merges authentic craftsmanship with modern western fashion. Lexi shares insights on building partnerships, empowering women in the industry, and what’s next for retailers and trendsetters alike.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Lexi Hoagland, Brand & Partnerships Lead - Instagram | Facebook | TikTok

Today we focus on customer surveys. What works, what doesn’t. What types of questions should we be asking and how long should they be? Martha Brooke from Interaction Metrics breaks it all down for us. Listen in….

WESA Retail Roundup November 10, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Martha Brooke of Interaction Metrics
• Presented By: Western English Sales Association

Chapters:

16:16 - The Importance of Survey Design and Analysis

24:32 - Incorporating Open-Ended Questions in Surveys

27:54 - Understanding Customer Feedback and Growth Mindset

Takeaways:

• The importance of customer surveys cannot be overstated, as they provide invaluable insights into consumer preferences and experiences.
• Engaging with customers through surveys necessitates a thoughtful approach to question formulation that mitigates bias and maximizes clarity.
• The timing and frequency of survey invitations significantly impact response rates, necessitating strategic planning for optimal engagement.
• Surveys can be categorized into two principal types: Touchpoint surveys and Overall Experience surveys, each serving distinct purposes in gathering customer feedback.
• Effective surveys should prioritize brevity, with a recommended maximum of ten questions to ensure higher completion rates from respondents.
• Companies must actively analyze survey results and implement actionable changes based on feedback to foster customer loyalty and improve service quality.