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Wisdom by WESA

Wisdom by WESA

By: Horse Radio Network
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About this listen

The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!Copyright 2018 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • Retail Roundup: How to Merchandise Your Store, Tips That Work
    Aug 5 2025

    Today we look at merchandising and it's importance in your store, no matter the size. Joining us today is Bob Phipps of The Retail Doctor. With over 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor, and entrepreneur. He shares some actionable tips to help you in merchandising your store to it's full potential.

    WESA Retail Roundup August 4, 2025:

    • Host: Glenn the Geek, Host of Horses in the Morning
    • Facebook: Retail Roundup Facebook group
    • Guest: Bob Phibbs, The Retail Doctor | Facebook | YouTube | The Retail Doctor's Podcast
    • Presented By: Western English Sales Association

    Chapters:

    05:51 - The Evolution of Merchandising

    06:42 - The Evolution of Retail Spaces

    17:32 - The Importance of Visual Merchandising

    21:41 - Understanding Effective Window Displays

    23:17 - The Role of Scent in Retail Marketing

    29:23 - Introduction to Retail Insights

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    35 mins
  • The Art and Business of Hats with J Marc Bailey and Cole Bailey
    Jul 30 2025

    In this episode, we dive deep into the world of hat shaping with Cole and J Marc Bailey of Gone Country. Discover how the team combines traditional craftsmanship with modern business savvy to keep this iconic western art alive and thriving. Whether you’re a retailer, artisan, or fan of western style, Marc’s stories, tips, and expertise offer a fresh perspective on quality, creativity, and customer connection in the hat industry and beyond.

    • Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
    • Contact: Sophia Jagella, WESA Marketing Specialist
    • Guest: J Marc Bailey and Cole Bailey
    • Pinterest: https://www.pinterest.com/GoneCountryHats/
    • Facebook: https://www.facebook.com/GoneCountryHats
    • YouTube: https://www.youtube.com/channel/UCWQEk7c8M9IUOJVzVqG6nBA


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    28 mins
  • Retail Roundup: In Store Sales and Getting to Most from Your WESA Booth
    Jul 29 2025

    In this episode, retail expert Nicole Leinbach Hoffmann shares how building a strong online presence drives real results on the sales floor. Also, how to get the most out of your booth at WESA in August. Listen in...

    WESA Retail Roundup July 28, 2025:

    • Host: Glenn the Geek, Host of Horses in the Morning
    • Facebook: Retail Roundup Facebook group
    • Guest: Nicole Leinbach Hoffmann of RetailMinded.com - Retail 101 Book
    • Presented By: Western English Sales Association

    Chapters:

    05:07 - The Importance of Online Presence in Retail

    09:41 - Managing Online Presence for Local Businesses

    16:14 - Engaging Customers at Trade Shows

    21:37 - Investment Strategies for Retailers at Trade Shows

    33:33 - Effective Communication at Trade Shows

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    39 mins
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