We sit down with photographer and creative strategist Gregg Carnes, founder of Truh’st, to explore how retailers can leverage photography to connect with customers, elevate storytelling, and drive sales. With a philosophy built around “Visuals that connect. Stories that carry weight.”, Gregg shares practical tips retailers and social media managers can apply right away to create imagery that inspires trust and sets brands apart in today’s competitive marketplace. Listen in...

WESA Retail Roundup September 23, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Gregg Carnes | Instagram | Facebook | LinkedIn
• Presented By: Western English Sales Association

Today, we chat with Claire Porter about the emotional storytelling behind her equine photography, the design process of Art~Scarves, and how art becomes a companion. From limited-edition prints to limited-edition scarves, Claire shares the evolution of her creative process and the new ways audiences connect with her art.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Claire Porter, Claire Porter Photography
• Website: https://claireporterphotography.com/pages/skarf-art
• Facebook: https://www.facebook.com/claireporterphotography/

Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off the WESA Trade Show floor, Kyli will share quick, creative content ideas that retailers can use right away to boost engagement and showcase their products on Reels, TikTok, and Shorts even with a busy schedule. Listen in...

WESA Retail Roundup September 8, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Kyli Hibbard | Facebook | Instagram | TikTok
• Presented By: Western English Sales Association

Chapters:

00:47 - The Power of Short Form Video in Retail

11:11 - The Importance of Hooks and Consistency in Video Marketing

19:22 - The Shift Towards Authenticity in Content Creation

23:22 - Navigating Short Form Video Strategies

27:25 - The Rise of YouTube and Its Impact on Content Creation

Takeaways:

• The significance of short-form video lies in its capacity to foster genuine connections between businesses and consumers.
• Engaging with audiences through authentic content enhances relatability, resulting in increased customer loyalty and interest.
• Understanding the nuances of various social media platforms allows businesses to tailor their content effectively for optimal reach.
• Consistency in posting is paramount; it trains customers to expect and engage with content regularly, thus enhancing brand visibility.