Ever walked into a coffee shop and felt like an inconvenience just for trying to buy a coffee? You’re not alone. Customer service standards are slipping everywhere and, in every industry.

The upside to customer service becoming a lost art is that the bar is currently on the floor. But making customers happy doesn't require another perfectly written strategy; you just need to do the simple things really well.

Join Tanyika as she breaks down the simple, human elements of great customer service and explains why brilliant execution starts on the shop floor, not in a boardroom.

In this episode:

• Why future executives need to start their careers on the customer frontline.

• Why over-planning stops you from taking action (and how to fix it).

• Practical lessons on tag-teaming sales, solving awkward customer problems, setting expectations, and the power of offering more.

• Why soft skills like enthusiasm and a can-do attitude drive actual business growth.

Mentioned in this episode:

• Just Jeans

• Bras 'N' Things

Books hold so much power, even in a world flooded with fast and free digital content. In this episode of Wild Culture, Tanyika dives into the consumer behaviour, market dynamics, and business strategy behind the global book industry—and why writing a book remains one of the best moves for building a trusted personal brand.

From the aesthetic appeal of a curated bookshelf to the anthropological theories behind author credibility, we look at how books drive consumer perception and authority in today’s attention economy. With over 4 million new titles hitting the market every year, what does it actually take to write one, stand out, and make an impact?

In this episode:

- The Psychology of Books: Utility, decor, and why bookshelf aesthetic drives consumer behavior just as much as reading.

- The Credibility Halo: Anthropological theories on why authors command trust, authority, and premium market positioning.

- Market Saturation & Brand ROI: Bowker report stats, self-publishing via KDP, AI content overload, and why book sales won't make you rich (but will build your personal brand).

- Unfiltered Q&A with Tanyika: Covering common questions about publishing, writing sprees, turning workplace frustration into content, dealing with tall poppy syndrome and making the bestsellers list.

Mentioned in this episode:

Amazon Kindle Direct Publishing | https://kdp.amazon.com

Bowker | https://www.bowker.com/bowker-book-data

What was the last thing you bought?

Chances are, your mind didn't go to the one item that we are all actively consuming right this second: Electricity.

We happily spend thousands on smartphones and takeawaycoffees, yet we bitterly resent paying the annual power bill. Why? Because we don't have a relationship with the power grid—we have a relationship with the devices it powers.

In this episode:

• Why we only acknowledge electricity when the power goes out.
• How tech giants like Apple and Samsung drive energy sales, leaving energy companies to inherit the bill-shock frustration.
• How rising living costs and AI demands risk turning energy from a basic right into a luxury good.
• The communication mismatch between what the energy sector says and what consumers actually understand.
• The 5 distinct factors that determine whether consumers will ever be happy paying for electricity.

Mentioned in this episode:

• Average Electricity Bill In Australia | Canstar
• Edelman Trust Barometer
• Energy Consumers Australia
• SEC Newgate