Episodes

  • Whisker Report - Episode 31 Publicity for Pets: Tips, Trends & Tales: The Whisker Report Welcomes Nancy Hassel

    Whisker Report - Episode 31 Publicity for Pets: Tips, Trends & Tales: The Whisker Report Welcomes Nancy Hassel
    Aug 15 2025
    This week on The Whisker Report, hosts Mary Tan, Alexandre Ricard, and Mark Winter dive into the world of pet PR, industry trends, and success stories. Mary introduces her new rescue pup, Max, while Alex shares the story of finding him on the streets of Mexico. Mark reveals exciting news about the return of three beloved Pet Life Radio shows: Alive Again, Working Like Dogs, and Canine Master. Plus, the team welcomes special guest Nancy Hassel, founder and president of American Pet Professionals, an award-winning networking and educational organization for pet entrepreneurs, rescues, and businesses. Nancy shares her incredible journey in the pet industry, from teaching responsible dog ownership to being named Pet Age Magazine’s 2018 Woman of Influence. Get ready for insights, laughs, and tips to help your pet business or nonprofit shine!

    EPISODE NOTES: Publicity for Pets: Tips, Trends & Tales: The Whisker Report Welcomes Nancy Hassel

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    38 mins
  • Whisker Report - Episode 30 Picture Paw-fect PR: A Photographer’s Journey to Giving Back

    Whisker Report - Episode 30 Picture Paw-fect PR: A Photographer’s Journey to Giving Back
    Jul 28 2025
    Welcome to The Whisker Report, the podcast that helps pet professionals get the purr-fect publicity! This week, hosts Mary Tan and Alexane Ricard (with producer Mark Winter from Pet Life Radio) welcome special guest Carol Arscott, an incredible pet photographer from just outside Philadelphia. Carol has raised over $80,000 for local rescues and has landed major media coverage—all through the power of compelling pet photography. Tune in as Carol shares how she built a successful business while giving back, and then turns the tables to ask us questions about how petpreneurs can boost their own buzz. Whether you're in rescue, pet products, or services, The Whisker Report is here to help you fetch the attention your mission deserves!

    EPISODE NOTES: Picture Paw-fect PR: A Photographer’s Journey to Giving Back

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    33 mins
  • Whisker Report - Episode 29 Catch, Care, Release: The Global Adventures of a Full-Time Trapper

    Whisker Report - Episode 29 Catch, Care, Release: The Global Adventures of a Full-Time Trapper
    Jul 17 2025
    In this inspiring episode of The Whisker Report, hosts Mary Tan and Alexandre Ricard welcome globetrotting animal rescuer Adelle Goodman, the compassionate force behind the Instagram account Travel Animal Rescue. From rescuing kittens in Cambodia to launching large-scale TNR (trap-neuter-return) programs in Greece, Adele shares her journey of turning a one-time rescue into a full-time mission. You'll hear how she navigates international animal welfare challenges, works with grassroots organizations, and even landed a full-time job as a professional trapper. Packed with humor & heart, this episode also dives into the power of PR, building awareness, and the daily realities of saving lives on the street—one cat at a time.

    EPISODE NOTES: Catch, Care, Release: The Global Adventures of a Full-Time Trapper

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    47 mins
  • Whisker Report - Episode 28 Happy Habitats & Hero Hamsters: Small Pets, Big Innovation

    Whisker Report - Episode 28 Happy Habitats & Hero Hamsters: Small Pets, Big Innovation
    Jun 19 2025
    In this lively episode of The Whisker Report, hosts Mary Tan and Alexandre Ricard—along with producer Mark Winter of Pet Life Radio—welcome a very special guest: Ethan Haber, aka “The Hamster Man” and founder of Happy Habitats. Ethan shares the inspiring story behind his award-winning pet innovation, the Halo—an ingenious small pet exercise ball carrier—born from a moment with his emotional support hamster, Mooxie. At just 26 years old, Ethan is changing the game for small pet care with support from his dad and top-tier design firm P9. Tune in as the hosts chat about how Happy Habitats started, earned media vs. paid media, and how entrepreneurs can use PR to get noticed—all while celebrating young innovation, international friendship, and a whole lot of pet love!

    EPISODE NOTES: Happy Habitats & Hero Hamsters: Small Pets, Big Innovation

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    39 mins
  • Whisker Report - Episode 27 Paws, Play, and PR: Behind the Scenes with Bryn Souza

    Whisker Report - Episode 27 Paws, Play, and PR: Behind the Scenes with Bryn Souza
    Jun 6 2025
    This week on The Whisker Report, Mary and Alex welcome Bryn Souza, Director of Customer Experience at DOGTV and a multifaceted creative force in the pet industry. From marketing and blogging to content strategy and freelance writing, Bryn shares how she carved her path into pet media and landed at the forefront of innovative programming. The conversation dives into what’s working (and what’s not) in PR and marketing for pet brands, how DOGTV approaches partnerships, and how shelters and rescues can better amplify their message. Whether you're in animal welfare or the pet business world, tune in for actionable insights, fresh ideas, and a behind-the-scenes look at a media brand making waves—tail wags included!

    EPISODE NOTES: Paws, Play, and PR: Behind the Scenes with Bryn Souza

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    38 mins
  • Whisker Report - Episode 26 Leeza Works It: Cat Art, Nigel the Muse & Space Cats

    Whisker Report - Episode 26 Leeza Works It: Cat Art, Nigel the Muse & Space Cats
    May 12 2025
    This week on The Whisker Report, co-host Alexane Ricard flies solo while Mary Tan is off managing her cat Franklin’s latest modeling gig—because hey, someone’s gotta pay the bills! Joined by Pet Life Radio producer Mark Winter, Alexane previews her upcoming TNR-focused podcast Saaving the Streets (yes, that’s “saaving” with two A’s—stay tuned for the story!). Plus, our special guest is the talented Leeza Hernandez of LeezaWorks, a cat-loving illustrator whose muse, Nigel, happens to look just like Alexane’s own feline. Lisa shares how she went from book illustration to launching her own brand, and dishes on her first-ever cat art show, Space Cats, in Florida.

    EPISODE NOTES: Leeza Works It: Cat Art, Nigel the Muse & Space Cats

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    37 mins
  • Whisker Report - Episode 25 Feline Fine Design: Kate Benjamin’s Catified World

    Whisker Report - Episode 25 Feline Fine Design: Kate Benjamin’s Catified World
    May 1 2025
    This week on The Whisker Report, Mary, Alex, and Mark welcome the incredibly inspiring Kate Benjamin, founder of Hauspanther, the go-to online magazine for stylish cat living. Known for her keen eye for design and deep love for felines, Kate shares how she turned her passion for aesthetics into a movement known as catification — transforming homes into functional, beautiful spaces that both cats and humans can enjoy. From her beginnings in the design world to becoming a thought leader in feline-friendly interiors, Kate’s story is as creative as it is heartwarming. Tune in to hear how she’s redefining what it means to live in style — with cats!

    EPISODE NOTES: Feline Fine Design: Kate Benjamin’s Catified World

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    39 mins
  • Whisker Report - Episode 24 Taking your Brand to the Next Level with Boss Nation Brands

    Whisker Report - Episode 24 Taking your Brand to the Next Level with Boss Nation Brands
    Apr 19 2025
    Discover proven marketing strategies that drive pet industry success as Shea Russo, marketing leader at Boss Dog and Boss Cat Brands, joins Mary, Alex, and Mark. Russo reveals insider tips on leveraging influencer partnerships, commanding attention at trade shows, and building memorable brand presence. Whether you're an established pet brand or just starting out, this episode delivers actionable insights for standing out in today's competitive market.

    EPISODE NOTES: Taking your Brand to the Next Level with Boss Nation Brands

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    36 mins