Episodes

  • Whisker Report - Episode 34 Expo Edge: APPA’s Playbook for Pet Brands

    Whisker Report - Episode 34 Expo Edge: APPA’s Playbook for Pet Brands
    Oct 17 2025
    This week on Whisker Report host Mary Tan and producer Mark Winter welcome Cori Stoutenberg, Director of PR & Research Marketing at the American Pet Products Association (APPA). Cori shares insider strategies for pet brands, start-ups, and influencers to stand out at Global Pet Expo—from maximizing exhibitor perks and media moments to building smart creator partnerships that actually convert. She also previews The Pet Summit—who it’s for, what you’ll learn, and how to turn takeaways into real PR and sales momentum. If you work in animal welfare or the pet business and want more buzz, better coverage, and bigger results, this conversation is your playbook.

    EPISODE NOTES: Expo Edge: APPA’s Playbook for Pet Brands

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    35 mins
  • Whisker Report - Episode 33 Marketing Magic with Tori Mistick

    Whisker Report - Episode 33 Marketing Magic with Tori Mistick
    Sep 10 2025
    This week on The Whisker Report, hosts Mary Tan and Alexane Ricard, along with producer Mark Winter of Pet Life Radio, welcome Tori Mistick, founder of Wear Wag Repeat and host of its popular companion podcast. With over 15 years in digital marketing and more than a decade building her thriving dog lifestyle blog, Tori has helped hundreds of petpreneurs and nonprofits grow their brands online. From essential PR strategies to common mistakes in pet business marketing, Tori shares practical insights every animal welfare group and pet entrepreneur can use. Whether you’re running a nonprofit, launching a product, or trying to carve out your niche in the pet industry, this episode will inspire you to bark loud and purr smart!

    EPISODE NOTES: Marketing Magic with Tori Mistick

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    40 mins
  • Whisker Report - Episode 32 Be Spotted: How Pet Businesses Can Stand Out

    Whisker Report - Episode 32 Be Spotted: How Pet Businesses Can Stand Out
    Aug 27 2025
    This week on The Whisker Report, Mary and Alex welcome Jamie Keane, founder and owner of Be Spotted, a pet-focused marketing firm helping animal welfare organizations and pet businesses shine. From crafting scroll-stopping Instagram reels to showing pet owners how to generate real passive income, Jamie has the tools and know-how to take your brand to the next level. In this episode, she shares practical advice for those who can’t yet hire a professional, common mistakes pet entrepreneurs make, and the key differences in marketing for nonprofits versus for-profits. Whether you’re running a rescue, small pet business, or just dreaming of your next move in the pet world, Jamie’s insights will help you level up your impact.

    EPISODE NOTES: Be Spotted: How Pet Businesses Can Stand Out

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    37 mins
  • Whisker Report - Episode 31 Publicity for Pets: Tips, Trends & Tales: The Whisker Report Welcomes Nancy Hassel

    Whisker Report - Episode 31 Publicity for Pets: Tips, Trends & Tales: The Whisker Report Welcomes Nancy Hassel
    Aug 15 2025
    This week on The Whisker Report, hosts Mary Tan, Alexandre Ricard, and Mark Winter dive into the world of pet PR, industry trends, and success stories. Mary introduces her new rescue pup, Max, while Alex shares the story of finding him on the streets of Mexico. Mark reveals exciting news about the return of three beloved Pet Life Radio shows: Alive Again, Working Like Dogs, and Canine Master. Plus, the team welcomes special guest Nancy Hassel, founder and president of American Pet Professionals, an award-winning networking and educational organization for pet entrepreneurs, rescues, and businesses. Nancy shares her incredible journey in the pet industry, from teaching responsible dog ownership to being named Pet Age Magazine’s 2018 Woman of Influence. Get ready for insights, laughs, and tips to help your pet business or nonprofit shine!

    EPISODE NOTES: Publicity for Pets: Tips, Trends & Tales: The Whisker Report Welcomes Nancy Hassel

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    38 mins
  • Whisker Report - Episode 30 Picture Paw-fect PR: A Photographer’s Journey to Giving Back

    Whisker Report - Episode 30 Picture Paw-fect PR: A Photographer’s Journey to Giving Back
    Jul 28 2025
    Welcome to The Whisker Report, the podcast that helps pet professionals get the purr-fect publicity! This week, hosts Mary Tan and Alexane Ricard (with producer Mark Winter from Pet Life Radio) welcome special guest Carol Arscott, an incredible pet photographer from just outside Philadelphia. Carol has raised over $80,000 for local rescues and has landed major media coverage—all through the power of compelling pet photography. Tune in as Carol shares how she built a successful business while giving back, and then turns the tables to ask us questions about how petpreneurs can boost their own buzz. Whether you're in rescue, pet products, or services, The Whisker Report is here to help you fetch the attention your mission deserves!

    EPISODE NOTES: Picture Paw-fect PR: A Photographer’s Journey to Giving Back

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    33 mins
  • Whisker Report - Episode 29 Catch, Care, Release: The Global Adventures of a Full-Time Trapper

    Whisker Report - Episode 29 Catch, Care, Release: The Global Adventures of a Full-Time Trapper
    Jul 17 2025
    In this inspiring episode of The Whisker Report, hosts Mary Tan and Alexandre Ricard welcome globetrotting animal rescuer Adelle Goodman, the compassionate force behind the Instagram account Travel Animal Rescue. From rescuing kittens in Cambodia to launching large-scale TNR (trap-neuter-return) programs in Greece, Adele shares her journey of turning a one-time rescue into a full-time mission. You'll hear how she navigates international animal welfare challenges, works with grassroots organizations, and even landed a full-time job as a professional trapper. Packed with humor & heart, this episode also dives into the power of PR, building awareness, and the daily realities of saving lives on the street—one cat at a time.

    EPISODE NOTES: Catch, Care, Release: The Global Adventures of a Full-Time Trapper

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    47 mins
  • Whisker Report - Episode 28 Happy Habitats & Hero Hamsters: Small Pets, Big Innovation

    Whisker Report - Episode 28 Happy Habitats & Hero Hamsters: Small Pets, Big Innovation
    Jun 19 2025
    In this lively episode of The Whisker Report, hosts Mary Tan and Alexandre Ricard—along with producer Mark Winter of Pet Life Radio—welcome a very special guest: Ethan Haber, aka “The Hamster Man” and founder of Happy Habitats. Ethan shares the inspiring story behind his award-winning pet innovation, the Halo—an ingenious small pet exercise ball carrier—born from a moment with his emotional support hamster, Mooxie. At just 26 years old, Ethan is changing the game for small pet care with support from his dad and top-tier design firm P9. Tune in as the hosts chat about how Happy Habitats started, earned media vs. paid media, and how entrepreneurs can use PR to get noticed—all while celebrating young innovation, international friendship, and a whole lot of pet love!

    EPISODE NOTES: Happy Habitats & Hero Hamsters: Small Pets, Big Innovation

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    39 mins
  • Whisker Report - Episode 27 Paws, Play, and PR: Behind the Scenes with Bryn Souza

    Whisker Report - Episode 27 Paws, Play, and PR: Behind the Scenes with Bryn Souza
    Jun 6 2025
    This week on The Whisker Report, Mary and Alex welcome Bryn Souza, Director of Customer Experience at DOGTV and a multifaceted creative force in the pet industry. From marketing and blogging to content strategy and freelance writing, Bryn shares how she carved her path into pet media and landed at the forefront of innovative programming. The conversation dives into what’s working (and what’s not) in PR and marketing for pet brands, how DOGTV approaches partnerships, and how shelters and rescues can better amplify their message. Whether you're in animal welfare or the pet business world, tune in for actionable insights, fresh ideas, and a behind-the-scenes look at a media brand making waves—tail wags included!

    EPISODE NOTES: Paws, Play, and PR: Behind the Scenes with Bryn Souza

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    38 mins