Whisker Report - Pet PR & Publicity - Pet Life Radio Original cover art

Whisker Report - Pet PR & Publicity - Pet Life Radio Original

Whisker Report - Pet PR & Publicity - Pet Life Radio Original

By: Pet Life Radio
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About this listen

 Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity for animals. Targeted towards people in animal welfare, the pet product industry or the pet influencer world, each week we’ll talk to a special guest who can share best practices and some tips and tricks on how they get great PR.

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Episodes
  • Whisker Report - Episode 28 Happy Habitats & Hero Hamsters: Small Pets, Big Innovation

    Whisker Report - Episode 28 Happy Habitats & Hero Hamsters: Small Pets, Big Innovation
    Jun 19 2025
    In this lively episode of The Whisker Report, hosts Mary Tan and Alexandre Ricard—along with producer Mark Winter of Pet Life Radio—welcome a very special guest: Ethan Haber, aka “The Hamster Man” and founder of Happy Habitats. Ethan shares the inspiring story behind his award-winning pet innovation, the Halo—an ingenious small pet exercise ball carrier—born from a moment with his emotional support hamster, Mooxie. At just 26 years old, Ethan is changing the game for small pet care with support from his dad and top-tier design firm P9. Tune in as the hosts chat about how Happy Habitats started, earned media vs. paid media, and how entrepreneurs can use PR to get noticed—all while celebrating young innovation, international friendship, and a whole lot of pet love!

    EPISODE NOTES: Happy Habitats & Hero Hamsters: Small Pets, Big Innovation
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    39 mins
  • Whisker Report - Episode 27 Paws, Play, and PR: Behind the Scenes with Bryn Souza

    Whisker Report - Episode 27 Paws, Play, and PR: Behind the Scenes with Bryn Souza
    Jun 6 2025
    This week on The Whisker Report, Mary and Alex welcome Bryn Souza, Director of Customer Experience at DOGTV and a multifaceted creative force in the pet industry. From marketing and blogging to content strategy and freelance writing, Bryn shares how she carved her path into pet media and landed at the forefront of innovative programming. The conversation dives into what’s working (and what’s not) in PR and marketing for pet brands, how DOGTV approaches partnerships, and how shelters and rescues can better amplify their message. Whether you're in animal welfare or the pet business world, tune in for actionable insights, fresh ideas, and a behind-the-scenes look at a media brand making waves—tail wags included!

    EPISODE NOTES: Paws, Play, and PR: Behind the Scenes with Bryn Souza
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    38 mins
  • Whisker Report - Episode 26 Leeza Works It: Cat Art, Nigel the Muse & Space Cats

    Whisker Report - Episode 26 Leeza Works It: Cat Art, Nigel the Muse & Space Cats
    May 12 2025
    This week on The Whisker Report, co-host Alexane Ricard flies solo while Mary Tan is off managing her cat Franklin’s latest modeling gig—because hey, someone’s gotta pay the bills! Joined by Pet Life Radio producer Mark Winter, Alexane previews her upcoming TNR-focused podcast Saaving the Streets (yes, that’s “saaving” with two A’s—stay tuned for the story!). Plus, our special guest is the talented Leeza Hernandez of LeezaWorks, a cat-loving illustrator whose muse, Nigel, happens to look just like Alexane’s own feline. Lisa shares how she went from book illustration to launching her own brand, and dishes on her first-ever cat art show, Space Cats, in Florida.

    EPISODE NOTES: Leeza Works It: Cat Art, Nigel the Muse & Space Cats
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    37 mins

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