In this empowering episode, Cass Duffill busts one of the biggest myths in business: that you need everything “figured out” before you start.

She shares why perfectionism is the dream killer of momentum and how real growth comes from starting where you are, taking imperfect action, and allowing your business to evolve as you do.

Cass walks through the practical steps to simplify your business plan into one page, stop over-certifying, release offers that drain you, and pivot with power. If you’ve been stuck waiting for the “right time,” this episode is your permission slip to start now.

Key Takeaways

• Perfectionism kills progress. Stop waiting for everything to be ready, clarity comes through action.
• Your business evolves with you. It’s okay (and powerful) to pivot as your life and passions change.
• Ditch the extra certifications. You already have everything you need to get moving.
• Simplify your plan. Create a one-page business plan: revenue, offers, marketing, goals.
• Let go of what drains you. Release clients, offers, or workdays that no longer fit your life or energy.
• Authenticity over everything. Build a business around what lights you up — that’s where longevity lives.

Cass Says:

"Imperfect action beats perfect planning every single time.”

“You didn’t give up a reliable salary to build something you hate.”

“Your business should grow with you, not against you.”

Cass’s One-Page Business Plan Framework:

1. Revenue Goal: Write your total annual revenue target, then break it into monthly goals.
2. Offers: Keep it simple — no more than 5! (Initial, follow-up, package, DIY, long-term.)
3. Marketing Channels: Focus on 3–4 that work — website SEO, email, blogs, and long-form video.
4. Big Goals: List 3 major outcomes for the year (e.g. new offer, first retreat, client milestones).
5. Visibility: Stick that plan where you see it daily — front and center, above your workspace.

TimeStamps:

00:02 – Start With What You Know — the mindset shift that frees your growth
02:10 – How to leverage your existing skills and experience
04:35 – Why more qualifications won’t fix your business blocks
06:00 – Permission to pivot — letting go of offers and clients that drain you
08:40 – Real examples from Cass’s clinic days
10:20 – The universal law of “runs of clients” (you attract who you are!)
11:55 – Simplify your strategy: the one-page business plan
14:35 – YouTube & SEO — how to get organic clients in 2026
17:00 – How AI is reshaping client discovery
18:45 – Aligning your goals with what truly lights you up

Suggested Episode Pairing:

🎧 Mindset, Momentum & Money Blocks: Building a Business on Solid Ground

🌿 Connect with Cass

🌐 Website → cassduffill.com

📸 Instagram → @cassduffill

💌 Newsletter →

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Are you feeling stuck, stressed, or like your business success always feels just out of reach? In this powerful episode, Cass Duffill breaks down the truth about mindset - what it is, what it isn’t, and how it directly shapes your business outcomes.

Cass shares real stories from her clinic days, client experiences, and her own transformation from scarcity-driven hustle to abundant alignment. You’ll learn how to identify the hidden mindset patterns sabotaging your progress, and practical ways to shift into flow, ease, and abundance.

She also gives a sneak peek into her upcoming book, The Abundant Healer (launching March 3, 2026), where she devotes an entire section to mindset and momentum - the twin engines of sustainable business growth.

In this episode Cass reveals how to break scarcity cycles, rewire your mindset, and build a business that flows with abundance, not burnout.

Cass Says:

“A business built on scarcity is like building on sand — it won’t last.”

“You’re not meant to be affordable for everyone. You’re meant to be aligned with the right ones.”

“When your nervous system feels safe, abundance flows naturally.”

Top Takeaways

• Mindset is your foundation, not your finish line. Strategy still matters, but it only works when you believe you can
• Scarcity is sneaky. It makes you underprice, overwork, and attract misaligned clients.
• Charge your worth unapologetically. You deliver transformation, not transactions.
• Hustle ≠ success. Alignment creates more flow than overdrive ever could.
• Authenticity sells. Your story and results are your most powerful marketing tools.

Timestamps

00:05 – Why mindset matters more than motivation
02:00 – Overwhelm and stress are choices, here’s why
04:00 – How action activates abundance
06:00 – Stepping into your CEO energy
08:15 – The trap of scarcity thinking (and how to escape it)
10:30 – Regulating your nervous system for clarity and calm
12:30 – Pricing and charging your worth, releasing “healer guilt”
17:00 – The truth about hustle culture and burnout
19:00 – Why rest is the most productive thing you can do
21:00 – Stop chasing credentials, build with authenticity instead
23:20 – Rewiring your mindset: practical steps to abundance
25:00 – Journaling and reframing your limiting beliefs
27:00 – Cass on growth, authenticity, and what’s next

About Cass Duffill

Cass Duffill is a business coach, naturopath, and author who blends strategy with soul. She helps women in wellness and service-based businesses grow from alignment, not exhaustion — using mindset, nervous system work, and grounded planning.

Her upcoming book, The Abundant Healer, launches March 3, 2026

Connect with Cass

Website → cassduffill.com

Instagram → @cassduffill

Join the community → cassduffill.com/newsletter

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

If you’ve ever reached the end of the year and secretly opened Seek to look for a “normal job,” this episode is for you.

In this week’s episode, I’m having a very honest conversation about what happens when your business starts running you instead of you running it. We’ll talk about burnout, “shoulds,” misaligned offers, leaky boundaries, and why so many practitioners and soul-led entrepreneurs quietly resent the businesses they’ve built.

Most importantly, we’ll look at how to change it.

This is a practical, no-fluff episode about designing a business that actually fits your real life, your health, your family, and your values, instead of sacrificing everything to keep it going.

In this episode, I talk about:

• Why I’m drawing a line in the sand and refusing to keep doing work that drains me
• The subtle ways we end up sacrificing our lives to our businesses (often with the best intentions)
• How “shoulds” quietly build a business you never actually wanted
• What “life by design” really means in simple, grounded terms
• How to start putting your real life, health, and values at the centre of your business model
• The difference between being ambitious and just burning yourself out
• Why more offers and more hustle rarely equal more income
• How to start simplifying your offers, schedule, and marketing so your business feels lighter, not heavier
• The emotional side of letting go of offers, identities, and expectations that no longer fit

Simple steps you can start this week.

Inside the episode, I walk you through how to:

1. Get radically honest about the life you actually want in 2026
2. Audit your current business against that vision (offers, schedule, marketing, boundaries)
3. Sketch a simpler, more aligned business model with fewer, clearer offers
4. Start letting go with love of what doesn’t serve you anymore

You don’t have to burn it all down. You just have to be willing to see what’s not working and take one small step.

Thanks for tuning in,

Cassandra x

____________________________

If you know someone who is exhausted by their business and needs this reminder, please share this episode with them.

And if this resonated with you, I’d love it if you could leave a review—it helps more than you know.

___________________

If you'd like to check out my Spirit Wisdom passion project, you can join me on YouTube here.

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Big changes are coming—and I'm not just talking about the social media ban.

In this episode, I'm pulling back the curtain on what's been happening behind the scenes, the massive shift coming to Australian social media on December 10th, and what I'm doing differently in 2026.

Here's what we're covering:

✨ A candid life and business update - what's been working, what I'm letting go of, and why I'm making some big changes

✨ The Australian social media ban: What's actually happening on Dec 10, who it affects, and what it really means for your business

✨ Why relying on social media has been costing you clients (and what to do instead)

✨ The 4 strategies you need to implement NOW to protect your business and reach

✨ What I'm letting go of in 2026, and what I'm building instead

✨ Why this podcast is staying (thanks to YOU), but with a new name and focus coming in the new year

Plus, I'm sharing:

• How 27 new clients found me (spoiler: not one came from Instagram or Facebook)
• Why I've scheduled my social media through to March 2026
• The real reason I'm done with the "peacocking" and hustle culture online
• What's changing with my brand, my messaging, and my offers in 2026

If you haven't started building your email list, focusing on SEO, or diversifying your marketing, this is your wake-up call.

Ready to redesign your business for 2026?

I'm opening my final mentoring spots for January. Secure your place now with a $500 deposit, nothing more to pay until January.

👉 Email me: hello@cassduffill.com

👉 Check out mentoring offers: Mentoring Offers

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Does marketing feel like a never-ending uphill battle?

You're not alone—and honestly, I get it. I hate marketing too.

In this episode, I'm pulling back the curtain on why your marketing feels so exhausting, overwhelming, and misaligned—and what you can do about it.

Here's what we're covering:

✨ The consistency trap that's burning you out (and why you don't need to post every day on every platform)

✨ Why trying to appeal to everyone is making your business invisible

✨ The problem with using someone else's strategy (spoiler: it won't work for you)

✨ How to track what's actually working so you stop wasting effort

✨ The mindset shift that changes marketing from "selling" to "serving"

Plus, I'm sharing:

• How I've scheduled my social media content through to February 2026 (yes, really)
• Why 27 new patients found me through Google—not Instagram or Facebook
• The one thing you could do this week to start attracting more clients

If marketing feels hard right now, something's misaligned. Let's fix that.

Your action step this week: Identify where your last 3-5 clients came from—then do more of that.

Ready to simplify your marketing and build a business that actually works in 2026?

I'm opening 5 one-to-one mentoring spots starting in January. Secure your place now with a small deposit—nothing more to pay until January.

👉 Email me now to secure one of the few spots remaining

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Ever poured your heart into creating an offer... only to have it completely flop? You're not alone. If you've ever felt that gut-punch of launching something you loved and hearing crickets, this episode is for you.

I'm breaking down exactly why offers don't sell in wellness businesses—and more importantly, how to fix it. We're talking about the real reasons practitioners struggle with sales (hint: it's not just about being "bad at selling"), and I'm sharing a framework that will completely shift how you think about making offers.

You'll discover:

• Why most wellness practitioners are accidentally selling oranges when their clients want apples
• The critical difference between transactional and transformational sales
• How to make offers that feel authentic, ethical, and actually convert
• A real-life story that will change how you think about who can (and can't) afford your services

If you're ready to create offers that sell without feeling slimy or salesy, tune in now.

Want help to grow your business? I'm enrolling into 2026 one-to-one mentoring - plus you can get up to 2 months FREE when you start before Christmas! Check out your one-to-one mentoring options HERE

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Ever feel like you're working harder and harder, but not getting anywhere?

In this raw, honest episode, I'm pulling back the curtain on the hidden trap that's keeping most practitioners stuck in a cycle of burnout and limited income.

Warning: This episode might challenge everything you've been told about building your practice.

What you'll discover:

• The surprising truth about your current business model
• Why "passion" isn't enough to build a thriving practice
• My personal rock-bottom moment that changed everything

Not just another business strategy podcast - this is a wake-up call.

Listen now and start designing a business that actually works for YOU.

Join the co-working session: Register & Get the Link

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Are you one of those practitioners who thinks follow-up is "pushy"? Your competitors think the same thing... and that's exactly why this strategy works.

Most practitioners give up after one follow-up attempt (if they even do that). Meanwhile, industry data shows that 60-70% of conversions in natural health practices happen AFTER the initial discovery call. If you're not following up systematically, you're literally leaving money on the table.

In this episode, I'm sharing the exact 4-step follow-up system I used in my practice to convert 40% more discovery calls into paying clients. You'll discover why health decisions are different from other industries, the psychology behind why people need time to decide, and how to follow up in a way that's helpful, not pushy.

I'll also reveal some shocking statistics about conversion rates that will completely change how you think about your discovery calls and why most practitioners are missing out on their biggest revenue opportunity.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ The conversion reality check – Only 20-30% of people book during discovery calls, but 40-50% convert within 21 days with proper follow-up. Most practitioners are missing this massive opportunity.

2️⃣ The mindset shift that changes everything – You're not being pushy, you're being helpful. Think of follow-up like checking on a friend who's unwell - supportive, compassionate, and authentic.

3️⃣ The 4-step system that works – Immediate same-day follow-up, 48-72 hour check-in, one-week value-add, and two-week final touch. Simple, systematic, and incredibly effective.

SPECIAL ANNOUNCEMENT:
FREE Visibility Marketing Workshop - October 1st, 10am AEST
Ready to stop wasting time on marketing that doesn't work? Join me live to discover where your ideal clients really are and create 90 days of content that converts. Limited to 50 practitioners - no replays available.

Register FREE: VISIBILITY MARKETING WORKSHOP

If this episode helped you, please share it with a fellow practitioner who needs to hear this message!

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com