In this empowering episode, Cass Duffill busts one of the biggest myths in business: that you need everything “figured out” before you start.

She shares why perfectionism is the dream killer of momentum and how real growth comes from starting where you are, taking imperfect action, and allowing your business to evolve as you do.

Cass walks through the practical steps to simplify your business plan into one page, stop over-certifying, release offers that drain you, and pivot with power. If you’ve been stuck waiting for the “right time,” this episode is your permission slip to start now.

Key Takeaways

• Perfectionism kills progress. Stop waiting for everything to be ready, clarity comes through action.
• Your business evolves with you. It’s okay (and powerful) to pivot as your life and passions change.
• Ditch the extra certifications. You already have everything you need to get moving.
• Simplify your plan. Create a one-page business plan: revenue, offers, marketing, goals.
• Let go of what drains you. Release clients, offers, or workdays that no longer fit your life or energy.
• Authenticity over everything. Build a business around what lights you up — that’s where longevity lives.

Cass Says:

"Imperfect action beats perfect planning every single time.”

“You didn’t give up a reliable salary to build something you hate.”

“Your business should grow with you, not against you.”

Cass’s One-Page Business Plan Framework:

1. Revenue Goal: Write your total annual revenue target, then break it into monthly goals.
2. Offers: Keep it simple — no more than 5! (Initial, follow-up, package, DIY, long-term.)
3. Marketing Channels: Focus on 3–4 that work — website SEO, email, blogs, and long-form video.
4. Big Goals: List 3 major outcomes for the year (e.g. new offer, first retreat, client milestones).
5. Visibility: Stick that plan where you see it daily — front and center, above your workspace.

TimeStamps:

00:02 – Start With What You Know — the mindset shift that frees your growth
02:10 – How to leverage your existing skills and experience
04:35 – Why more qualifications won’t fix your business blocks
06:00 – Permission to pivot — letting go of offers and clients that drain you
08:40 – Real examples from Cass’s clinic days
10:20 – The universal law of “runs of clients” (you attract who you are!)
11:55 – Simplify your strategy: the one-page business plan
14:35 – YouTube & SEO — how to get organic clients in 2026
17:00 – How AI is reshaping client discovery
18:45 – Aligning your goals with what truly lights you up

Suggested Episode Pairing:

🎧 Mindset, Momentum & Money Blocks: Building a Business on Solid Ground

🌿 Connect with Cass

🌐 Website → cassduffill.com

📸 Instagram → @cassduffill

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Visit my website www.cassduffill.com

Are you feeling stuck, stressed, or like your business success always feels just out of reach? In this powerful episode, Cass Duffill breaks down the truth about mindset - what it is, what it isn’t, and how it directly shapes your business outcomes.

Cass shares real stories from her clinic days, client experiences, and her own transformation from scarcity-driven hustle to abundant alignment. You’ll learn how to identify the hidden mindset patterns sabotaging your progress, and practical ways to shift into flow, ease, and abundance.

She also gives a sneak peek into her upcoming book, The Abundant Healer (launching March 3, 2026), where she devotes an entire section to mindset and momentum - the twin engines of sustainable business growth.

In this episode Cass reveals how to break scarcity cycles, rewire your mindset, and build a business that flows with abundance, not burnout.

Cass Says:

“A business built on scarcity is like building on sand — it won’t last.”

“You’re not meant to be affordable for everyone. You’re meant to be aligned with the right ones.”

“When your nervous system feels safe, abundance flows naturally.”

Top Takeaways

• Mindset is your foundation, not your finish line. Strategy still matters, but it only works when you believe you can
• Scarcity is sneaky. It makes you underprice, overwork, and attract misaligned clients.
• Charge your worth unapologetically. You deliver transformation, not transactions.
• Hustle ≠ success. Alignment creates more flow than overdrive ever could.
• Authenticity sells. Your story and results are your most powerful marketing tools.

Timestamps

00:05 – Why mindset matters more than motivation
02:00 – Overwhelm and stress are choices, here’s why
04:00 – How action activates abundance
06:00 – Stepping into your CEO energy
08:15 – The trap of scarcity thinking (and how to escape it)
10:30 – Regulating your nervous system for clarity and calm
12:30 – Pricing and charging your worth, releasing “healer guilt”
17:00 – The truth about hustle culture and burnout
19:00 – Why rest is the most productive thing you can do
21:00 – Stop chasing credentials, build with authenticity instead
23:20 – Rewiring your mindset: practical steps to abundance
25:00 – Journaling and reframing your limiting beliefs
27:00 – Cass on growth, authenticity, and what’s next

About Cass Duffill

Cass Duffill is a business coach, naturopath, and author who blends strategy with soul. She helps women in wellness and service-based businesses grow from alignment, not exhaustion — using mindset, nervous system work, and grounded planning.

Her upcoming book, The Abundant Healer, launches March 3, 2026

Connect with Cass

Website → cassduffill.com

Instagram → @cassduffill

Join the community → cassduffill.com/newsletter

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

If you’ve ever reached the end of the year and secretly opened Seek to look for a “normal job,” this episode is for you.

In this week’s episode, I’m having a very honest conversation about what happens when your business starts running you instead of you running it. We’ll talk about burnout, “shoulds,” misaligned offers, leaky boundaries, and why so many practitioners and soul-led entrepreneurs quietly resent the businesses they’ve built.

Most importantly, we’ll look at how to change it.

This is a practical, no-fluff episode about designing a business that actually fits your real life, your health, your family, and your values, instead of sacrificing everything to keep it going.

In this episode, I talk about:

• Why I’m drawing a line in the sand and refusing to keep doing work that drains me
• The subtle ways we end up sacrificing our lives to our businesses (often with the best intentions)
• How “shoulds” quietly build a business you never actually wanted
• What “life by design” really means in simple, grounded terms
• How to start putting your real life, health, and values at the centre of your business model
• The difference between being ambitious and just burning yourself out
• Why more offers and more hustle rarely equal more income
• How to start simplifying your offers, schedule, and marketing so your business feels lighter, not heavier
• The emotional side of letting go of offers, identities, and expectations that no longer fit

Simple steps you can start this week.

Inside the episode, I walk you through how to:

1. Get radically honest about the life you actually want in 2026
2. Audit your current business against that vision (offers, schedule, marketing, boundaries)
3. Sketch a simpler, more aligned business model with fewer, clearer offers
4. Start letting go with love of what doesn’t serve you anymore

You don’t have to burn it all down. You just have to be willing to see what’s not working and take one small step.

Thanks for tuning in,

Cassandra x

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If you know someone who is exhausted by their business and needs this reminder, please share this episode with them.

And if this resonated with you, I’d love it if you could leave a review—it helps more than you know.

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If you'd like to check out my Spirit Wisdom passion project, you can join me on YouTube here.

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com