In this episode of the We Are Amada Podcast, we have the pleasure of speaking with return guest, Ken Jenson! Operating out of Colorado Springs, CO, Ken was one of the first Amada franchisees to start providing care in the U.S.

With so much experience under his belt, Ken has a uniquely informed perspective on the trends that have occurred within the senior care industry, and the improvements Amada Senior Care has added to its business model.

In this episode, Marcos and Ken talk about:

• How Ken found Amada Senior Care, and why he ultimately chose to partner with us
• What is different about our Discovery Days vs. the competition
• His experiences starting his own home care business, and just what is a "Franchise in a Box"?
• The incredible impact of the Baby Boomers are having on the senior demographic
• Just why LTCi expertise is so essential when helping families locate funding

Ken has a wealth of knowledge to share, and we are so thankful to once more sit down with someone who embodies Amada’s values so consistently. Don’t miss out on this episode if you are looking to hear from an Amada owner who has been there from the beginning, and who still looks forward to many more years of providing life-changing care.

Happy listening!

In this episode of the We Are Amada Podcast, we sit down with Correy Web of Sacramento North during the annual Amada conference for a fascinating conversation. Every partnership has a unique heartbeat, but Correy’s story is special: he’s navigating the complexities of business ownership alongside his best friend and business partner, Joel Wilson.

Together, they’ve refined a working dynamic that balances personal trust with professional excellence. Correy and Marcos take a deep dive into the massive impact an Amada owner can have on not only the seniors they serve, but on the local workforce and the Veteran community.

Key highlights from this conversation include:
-The Partnership Blueprint: What it’s really like to operate a business with your best friend.
-Strength Discovery: The process of identifying individual lanes to optimize operations.
-The Veteran Mission: Leveraging benefits expertise to support those who served.
-The Human Connection: Seeing the tangible "fruits of labor" when connecting with families.
-The Future of Care: From becoming Long-Term Care insurance specialists to integrating AI technology for superior client service.

Whether it’s mastering the placement process or scaling their local community impact, Correy shows us that the right partnership can change countless lives.

Happy listening!

In this episode of the We Are Amada podcast, we sit down with long time partner and owner from NorthShore, Illinois, Jenny Novy, to talk about the evolution of senior care and her many experiences with Amada! With a masters degree in gerontology and another in therapeutic recreation, Jenny provides a uniquely educated viewpoint on the industry she has contributed so much to.

We discuss:

• The start of the home care preference wave
• Her early and ongoing passion for seniors
• The reduction of resources in the aftermath of COVID
• Expenses and their steady rise
• The real Amada difference
• Combining her clinical experience with Amada’s business model
• And Jenny’s journey from aide to owner

This is the perfect episode to hear directly from an Amada owner about how she got her Amada location going, and how she went about growing into one of the biggest home care providers in the U.S. And if you’re musically inclined, make sure you stick around to the end!

Happy listening!

In this episode of the We Are Amada podcast, we are joined by one of Amada’s very own; Vice President of Healthcare Strategies, Heidi Maddocks! We cover a range of topics in this episode and provide some insight into the inner workings and strategies that drive Amada’s ever evolving support programs and systems.

We talk about:

• Transitioning from one franchise to another, and where Amada stands out
• Leveraging a home business background
• Why Amada’s core values made all the difference when deciding to join
• How we value and nurture partnerships
• Creating the National Healthcare Strategies Department
• Why Amada’s expertise in Long Term Care insurance & VA benefits provide an advantage

From business ownership, to leading a franchise, to building a nationally trusted brand with Amada, Heidi has a wealth of experience and expertise to share. Don’t miss out on such a great look behind the scenes with someone who joined Amada early and has kept the passion ever since.

Happy listening!

In this episode of the We Are Amada podcast, we sit down with the power duo, Greg Hines and Kevin Manuel, to discuss how ‘starting with compassion’ laid the foundation for their Amada legacy! Each bringing their own unique skill-set to the operational side of things, it’s no wonder why their approach to building a lasting network of referral sources resulted in such a degree of ongoing success and growth.

These like-minded entrepreneurs turned a close friendship into a powerful partnership under the Amada umbrella, and show no signs of slowing down. When meeting with a family, it is more about having a conversation to understand the loved one's situation and needs, rather than "selling" a product. Families are often at their wit's end and are often referred by a professional after a hospital stay or skilled nursing facility. They work from the understanding that this business is about the people, and if you take good care of the people, the success will follow.

From corporate to compassion, Greg and Kevin share insights into:

• The steps taken to get their business off the ground
• Scratching the entrepreneurial ‘itch’
• How they leveraged their sales backgrounds to build necessary trust
• How they altered their approach to selling services vs. products.
• Why success takes a ‘100%’ approach, not the ‘dabble when there is time’
• Why the growing senior demographic ensures an ample customer-base for all home care businesses

It’s rare when a partnership works as well as Greg and Kevin’s, so if you’re considering walking the ownership road one day and are planning on operating with a partner, this is the episode for you!

Happy listening!

In the newest episode of the We Are Amada podcast, Amada founder, Tafa Jefferson, sits down with a very special guest and Veteran, Jim Hornbuckle, for a conversation that should not be missed!

Jim, himself on service with Amada Senior Care, speaks from personal experience about home care as both a Veteran and someone who utilizes Long Term Care Insurance.

In this episode, we talk about:

• What went into the decision to join the service
• A particular event that stands out so many years later
• His introduction to home care
• The value of Long Term Care Insurance
• How essential good caregiver matchmaking is
• The additional safety factor in-home care adds
• The benefits of aging in place

This episode shares a unique perspective from someone intimately familiar with home care, and provides a chance to get to know who we serve on a deeper level.

Like so many of us do, Amada owner, Halie Moore, had a professional roadmap carefully laid out. And, just like so many of us have experienced, that roadmap was quickly discarded due to a multitude of unforeseen obstacles and challenges.

Instead, Halie unexpectedly found out her accounting major was not going to be a part of her future as she had planned on. After an abrupt change of course, she found her groove in medical equipment sales, which introduced her to the joys of providing solutions for the senior community. This joy led to a more serious commitment to home health, and eventually to Amada Senior Care!

In this episode, we talk about:

• Finding her inner entrepreneur
• The Discovery Day experience
• Her personal connection with caring for loved ones
• Behind the scenes with Long Term Care Insurance
• How she advocates for her Veteran population
• Her lasting passion for senior care

If you have faced challenges in your professional career, or felt like there is an entrepreneur inside you ready to take the challenge, this episode is for you! Hearing anyone speaking with so much passion can be the spark you’ve been looking for, so do yourself a favor and don’t miss out on this engaging conversation with a truly driven Amada partner.

It’s been awhile, but we had the chance to sit down with Amada Senior Care Co-Founder, Tafa Jefferson, in the most recent episode of the We Are Amada podcast! From how Amada got its start, to how the industry has evolved over the years, Tafa shares his insights into how Amada has weathered economic extremes, as well as where the passion continues to come from.

In this very special episode, we also discussed:

• The unlikely circumstances behind Amada’s start
• Where to go after 'putting your hand on the stove'
• What really sets Amada apart from the other companies
• Why ‘Recession-Proof’ isn’t just a buzzword

Inspired by family, learning to navigate professional sports injuries, and what he learned from devastating business outcomes, there’s not much we didn’t cover during this conversation. So don’t miss out on one of the most entertaining episodes of the year (not to mention the last of 2025)!