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We are Amada

We are Amada

By: Marcos Moura
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With a rapidly expanding senior population, non-medical in-home care franchises are perfectly positioned for huge growth. And, an Amada Senior Care business has benefits you won’t find anywhere else.Copyright 2024 All rights reserved. Career Success Economics Leadership Management & Leadership
Episodes
  • We Are Amada with Marcos Moura: The Value of Advocacy & Expertise with Ken Jenson
    Feb 19 2026

    In this episode of the We Are Amada Podcast, we have the pleasure of speaking with return guest, Ken Jenson! Operating out of Colorado Springs, CO, Ken was one of the first Amada franchisees to start providing care in the U.S.


    With so much experience under his belt, Ken has a uniquely informed perspective on the trends that have occurred within the senior care industry, and the improvements Amada Senior Care has added to its business model.


    In this episode, Marcos and Ken talk about:

    • How Ken found Amada Senior Care, and why he ultimately chose to partner with us
    • What is different about our Discovery Days vs. the competition
    • His experiences starting his own home care business, and just what is a "Franchise in a Box"?
    • The incredible impact of the Baby Boomers are having on the senior demographic
    • Just why LTCi expertise is so essential when helping families locate funding

    Ken has a wealth of knowledge to share, and we are so thankful to once more sit down with someone who embodies Amada’s values so consistently. Don’t miss out on this episode if you are looking to hear from an Amada owner who has been there from the beginning, and who still looks forward to many more years of providing life-changing care.


    Happy listening!


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    21 mins
  • We Are Amada with Marcos Moura: A Farmer's Mentality with Correy Webb
    Feb 13 2026

    In this episode of the We Are Amada Podcast, we sit down with Correy Web of Sacramento North during the annual Amada conference for a fascinating conversation. Every partnership has a unique heartbeat, but Correy’s story is special: he’s navigating the complexities of business ownership alongside his best friend and business partner, Joel Wilson.

    Together, they’ve refined a working dynamic that balances personal trust with professional excellence. Correy and Marcos take a deep dive into the massive impact an Amada owner can have on not only the seniors they serve, but on the local workforce and the Veteran community.

    Key highlights from this conversation include:
    -The Partnership Blueprint: What it’s really like to operate a business with your best friend.
    -Strength Discovery: The process of identifying individual lanes to optimize operations.
    -The Veteran Mission: Leveraging benefits expertise to support those who served.
    -The Human Connection: Seeing the tangible "fruits of labor" when connecting with families.
    -The Future of Care: From becoming Long-Term Care insurance specialists to integrating AI technology for superior client service.

    Whether it’s mastering the placement process or scaling their local community impact, Correy shows us that the right partnership can change countless lives.

    Happy listening!


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    17 mins
  • We Are Amada with Marcos Moura: A Mission & Model to Believe In with Jenny Novy
    Feb 6 2026

    In this episode of the We Are Amada podcast, we sit down with long time partner and owner from NorthShore, Illinois, Jenny Novy, to talk about the evolution of senior care and her many experiences with Amada! With a masters degree in gerontology and another in therapeutic recreation, Jenny provides a uniquely educated viewpoint on the industry she has contributed so much to.


    We discuss:

    • The start of the home care preference wave
    • Her early and ongoing passion for seniors
    • The reduction of resources in the aftermath of COVID
    • Expenses and their steady rise
    • The real Amada difference
    • Combining her clinical experience with Amada’s business model
    • And Jenny’s journey from aide to owner


    This is the perfect episode to hear directly from an Amada owner about how she got her Amada location going, and how she went about growing into one of the biggest home care providers in the U.S. And if you’re musically inclined, make sure you stick around to the end!


    Happy listening!


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    28 mins
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