Traditional PR is dead. Attention is the new currency.

In this episode of VelociTEA, Emily and Forrest talk about how PR teams are adapting to a world where content creators can function like journalists, analysts, or something entirely new. They discuss how brands should think about influencer relationships, why treating creators like traditional press often fails, and how PR, marketing, and influencer teams can collaborate.

In technical communities, trust is hard to earn and easy to lose. Developers have a nose for authenticity and credibility. In this episode of VelociTEA, Emily and Forrest talk about why the best tech content often looks a little imperfect. From avoiding “AI slop” to letting creators speak in their own voice, they break down the subtle signals that separate credible content from manufactured marketing. *No wine was harmed in the making of this episode.

This week on Velocitea, Emily and Forrest break down the pendulum swing they’ve seen across marketing and engineering teams: fast, autonomous execution on one side and centralized, consensus-driven collaboration on the other. They explore why orgs drift toward process and visibility, what causes them to snap back toward small “special ops” teams, and how market pressure, redundancy, and leadership changes accelerate the swing.

They also share practical advice for surviving (and influencing) the shift including why high-output teams often look “inefficient” on paper, how centralized teams can avoid becoming bottlenecks, and what to do when a new leader arrives and starts rewriting the rules.