Episode 8 | Why Most Product Marketing Misses the Mark
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Episode 8 | Why Most Product Marketing Misses the Mark
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About this listen
This week on Velocitea, Emily and Forrest are joined by product marketing legend Jim Walker for a deep, opinionated, and wildly practical conversation about what great product marketing really looks like. Jim shares his unconventional path from engineer to product marketer, why technical credibility matters more than buzzwords, and how the best marketers act as translators between complex systems and human understanding.
They dig into why names like CockroachDB work (and why analysts were wrong), how to build a durable message stack across product, value, and company identity, and why product marketing should sit squarely inside the revenue function—not as a helper role. Jim also breaks down how to think about developer audiences properly (hint: “developers” are not one group), why vague words like robust and enterprise are meaningless, and how bad messaging quietly kills trust.
This episode is a masterclass in clarity, audience empathy, and saying the real thing, even when it’s uncomfortable.