Episode 6 | How Influencer Marketing Actually Works
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Episode 6 | How Influencer Marketing Actually Works
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About this listen
In this episode of Velocitea, Emily and Forrest pull back the curtain on how influencer marketing actually gets built from startups to enterprise giants. They talk about why influencer marketing isn’t a plug-and-play tactic, how brand voice and product maturity shape every campaign, and why influencers succeed at saying things brands simply can’t.
They break down what really matters when selecting influencers (hint: it’s not follower count) and how outcomes should always come before names. The conversation also covers why short pilots aren’t ideal, why exclusivity usually backfires, and how the best collaborations happen when creators genuinely love the product.
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