In this episode, John is joined by Andrew Brown, founder of Acuity Business Solutions, a consultancy he built and led for almost 20 years before overseeing its sale to the Scandinavian group Lumera in December 2025.

Garwood had the privilege of advising Andrew through the transaction. With the deal only recently completed, this conversation offers a rare, real-time perspective on what it is actually like to sell a professional services firm.

Andrew did not set out to manufacture the perfect exit. He focused on building a disciplined, well-run business with deep client relationships, a strong team and minimal dependency on himself long before a sale was even under consideration. Over time, those choices translated into a business with strong buyer appeal.

They discuss:

• How the idea for Acuity was born on a car journey to a conference
• How the firm found its niche in public sector pensions
• Why Andrew chose to narrow the focus of the business
• How and why he stepped back from day-to-day operations
• What the due diligence process really feels like for a founder
• The critical role a firm's wider team plays in a successful deal
• The emotional reality of life after a deal closes

This is an honest and grounded discussion about building value in a consultancy and what it takes to convert that value into a successful transaction.

If you are thinking about making your firm sale-ready, whether in the near term or years from now, this episode is packed with practical lessons from someone who's just been through it.

If you enjoy conversations like this, follow the show so you do not miss future episodes with leaders who have built and realised real value in our industry.

Host: John Howard, Partner at Garwood Growth
Guest: Andrew Brown, Founder of Acuity Business Solutions

In this episode, John is joined by Nick Synnott, founder of Create Engage and host of the long-running “Climb in Consulting” podcast.

Many listeners will know Nick for his work on marketing in the consulting sector, but this conversation takes a different angle. John and Nick talk about Nick’s journey as a business founder and the decisions, successes and challenges that have shaped Create Engage over the last six years.

They discuss:

• Why Nick committed to a niche early on – and what he learned the hard way about trying to appeal to everyone.
• How he held that niche through the ups and downs of building a young firm.
• The difference between what a firm markets and what it sells.
• His early personal struggles with sales and the process that helped him build confidence in himself.
• How he supports his own team to build their skills and confidence in selling.
• How he approaches hiring inside a boutique firm and the framework that shifted his approach.
• Nick is an avid reader and always has strong recommendations. In the conversation, they touched on:
  - The 22 Immutable Laws of Marketing, by Al Ries & Jack Trout
  - Traction: Get A Grip On Your Business, by Gino Wickman
  - Topgrading, by Bradford D. Smart

It’s a conversation full of lessons from someone who’s built a successful firm and has spoken over the years to many of the leading figures in our industry. If you enjoy episodes like this, follow the show so you don’t miss future conversations.

Host: John Howard, Partner at Garwood Growth
Guest: Nick Synnott, founder of Create Engage

This episode is a little different from our usual format. Rather than a one to one conversation, we are sharing the audio from a recent webinar hosted by Deri Hughes of Honeycomb Consulting Skills Training, joined by Luk Smeyers from The Visible Authority and Rob Garner from Garwood Growth.

Together, they explore what 2026 is likely to mean for consulting firms, drawing on insights from the hundreds of firms they each work with every year.

The discussion covers:

• The AI triple squeeze reshaping delivery models and margins

• Why specialist boutiques are showing early signs of renewed growth

• How firms are using AI internally, from efficiency and expertise to new propositions

• The rising importance of human skills in winning work and building trust

• What a consulting firm built from scratch in 2026 would actually look like

• Why deep sector expertise is increasingly beating generalist capability

A big thank you to Deri Hughes for allowing us to republish the session here on Unlocking Value. If you would like more conversations like this, follow the show for early access to future episodes.

Host: John Howard,Partner at Garwood Growth
Guest: Rob Garner,Partner at Garwood Growth
Guest: Luk Smeyers, Partner at The Visible Authority
Guest: Deri Hughes, MD at Honeycomb Consulting

AI is firmly on the agenda for professional services firms, but many leaders are still working out what it really means in practice – for delivery, governance, people, and trust with clients.

In this episode of Unlocking Value, John Howard speaks with Dan Figueiredo, a senior leader at Microsoft whose career has sat at the intersection of technology, consulting, and commercial delivery. Dan shares a practical perspective shaped by working closely with professional services firms on how they are using AI without outsourcing judgement or creating unnecessary risk.

The conversation covers:

• Why many technology and AI initiatives struggle when firms start with tools rather than outcomes.
• How AI often acts as a force amplifier – strengthening good ways of working while exposing weak ones.
• How AI is already being used inside consulting teams to speed up analysis, documentation, and design work.
• Why experienced judgement still matters, and what can go wrong when AI output is relied on too heavily.
• The practical governance questions firms are grappling with, from data security to responsible use.
• Why training, adoption, and behaviour change matter more than simply rolling out new tools.
• How concerns about trust and credibility with clients are influencing how firms use AI.

This is a practical conversation for professional services leaders who want to understand where AI genuinely helps, where it creates new responsibilities, and what it means for leadership and judgement in a consulting business.

If you’d like to hear more conversations like this, follow the show for early access to future episodes.

Host: John Howard, Partner at Garwood Growth
Guest: Dan Figueiredo, senior leader, Microsoft

Lizzie Meadowcroft is part of the value creation team at LDC, the private equity arm of Lloyds Banking Group. She works closely with management teams across the LDC portfolio, supporting growth, integration and development.

Before joining LDC, Lizzie built a career advising businesses on mergers and acquisitions. She spent almost 20 years at KPMG, where she was a partner in the advisory team and supported business leaders through acquisitions, carve outs and periods of significant change. During that time, Lizzie supported professional services firms both as an external advisor and through KPMG’s own internal transactions.

Lizzie and John talked about growth through acquisition, integration choices, incentives and earn outs, and the role people and culture play in determining whether a deal delivers long-term value. For founders, owners and leaders of professional services businesses navigating growth, change or potential investment, this episode offers a practical view of what really drives successful outcomes.

Host: John Howard, Partner at Garwood Growth
Guest: Lizzie Meadowcroft, Value Creation Director at LDC

Claire Simm is Managing Director and Global Head of Regulatory Consulting at Kroll. She has built her entire career in professional services, moving between Big Four firms, entrepreneurial boutiques and global organisations – and seeing first-hand how leadership, culture and expectations change as firms grow.

In this conversation, John and Claire explore what it really takes to lead well in professional services as scale and complexity increase. Claire shares how her leadership approach has evolved over time, why sales and business development should feel natural rather than awkward, and how trusted relationships sit at the heart of long-term growth.

Drawing on her due diligence experience, Claire also offers a grounded perspective on what external scrutiny tends to reveal about professional services firms – where leaders are often surprised, what gets exposed when someone starts asking detailed questions, and why preparation, responsiveness and judgement matter long before any formal process begins.

Key discussion points include:

• How leadership roles change as professional services firms grow
• Shifting from delivery to developing others without losing quality or credibility
• Why sales and business development should feel normal, not forced
• What external scrutiny often reveals about how firms are really run
• The role of preparation, data and responsiveness in building confidence during a transaction process
• Why trust and judgement underpin long-term value in professional services

For founders, partners and senior leaders building professional services firms, this conversation offers a thoughtful, experience-led view on how credibility is built over time – and how leaders earn trust through the decisions they make when things get harder, not easier.

Host: John Howard, Partner at Garwood Growth
Guest: Claire Simm, Managing Director and Global Head of Regulatory Consulting at Kroll

To round off the year, the show takes a slightly different shape.

In this brief episode, John reflects on some of the common themes from conversations in 2025 and says thank you to the guests and listeners who’ve shaped the series. He also looks ahead to what’s coming next.

Thanks for being part of the show. We’ll see you in 2026!

Host: John Howard, Partner at Garwood Growth

In a sector where scaling often leads to external investment or an eventual sale, what does it look like to build a consultancy that grows, stays independent and develops a long-term ownership model for its people?

Olly Purnell is the co-founder of Q5, the organisational health consultancy that has grown from a small London start-up into a global firm operating across multiple regions, all without private equity or a planned exit. Instead of organising their business around an eventual transaction, Olly and his co-founders focused on purpose, long-term stewardship and the belief that advisory is a vocation.

This episode explores the decisions that shaped the firm’s early years and the operating principles that allowed Q5 to scale with focus and consistency. Olly discusses how broadening ownership strengthened commitment across the organisation and why different firms choose different paths depending on the futures they want to build.

John and Olly examine what resilience looks like inside a consultancy. They discuss how leadership choices, cultural discipline and a clear sense of identity help boutique firms compete effectively and why the craft of advisory still matters in an AI-enabled world.

Key discussion points include:

• What it takes to build a consulting firm from zero and the early decisions that matter most
• How to scale a firm organically, without a grand plan
• Why Q5 resisted investment offers and broadened ownership among employees
• How ownership shapes culture, accountability and long-term performance
• Why independence can be a competitive advantage for boutique consultancies
• How AI and technology can elevate the consulting craft without replacing it
• Why advisory remains a vocation and what it means to build a firm designed to last

For founders, partners and leaders who want to build consultancy firms on their own terms, this conversation offers a practical blueprint for independence, culture and long-term value creation.

Host: John Howard, Partner at Garwood Growth
Guest: Olly Purnell, Managing Partner at Q5