Claire Simm is Managing Director and Global Head of Regulatory Consulting at Kroll. She has built her entire career in professional services, moving between Big Four firms, entrepreneurial boutiques and global organisations – and seeing first-hand how leadership, culture and expectations change as firms grow.

In this conversation, John and Claire explore what it really takes to lead well in professional services as scale and complexity increase. Claire shares how her leadership approach has evolved over time, why sales and business development should feel natural rather than awkward, and how trusted relationships sit at the heart of long-term growth.

Drawing on her due diligence experience, Claire also offers a grounded perspective on what external scrutiny tends to reveal about professional services firms – where leaders are often surprised, what gets exposed when someone starts asking detailed questions, and why preparation, responsiveness and judgement matter long before any formal process begins.

Key discussion points include:

• How leadership roles change as professional services firms grow
• Shifting from delivery to developing others without losing quality or credibility
• Why sales and business development should feel normal, not forced
• What external scrutiny often reveals about how firms are really run
• The role of preparation, data and responsiveness in building confidence during a transaction process
• Why trust and judgement underpin long-term value in professional services

For founders, partners and senior leaders building professional services firms, this conversation offers a thoughtful, experience-led view on how credibility is built over time – and how leaders earn trust through the decisions they make when things get harder, not easier.

Host: John Howard, Partner at Garwood Growth
Guest: Claire Simm, Managing Director and Global Head of Regulatory Consulting at Kroll