In this episode of AllyCast, I sit down with Tom Blakey, founder and owner of First In Events.

Tom is the man behind some of the UK’s most challenging and well-run endurance events. From ultras and trail races to multi-day challenges, First In Events has built a reputation for events that test people properly — physically, mentally, and emotionally.

We talk honestly about:

• What it really takes to build an events business from the ground up
• Leadership under pressure and decision-making when things go wrong
• Responsibility for athlete safety, logistics, and experience
• The mindset required to keep showing up when the work is hard and the margins are tight
• Why endurance events attract people who want more than comfort

This conversation isn’t just about running races — it’s about ownership, accountability, resilience, and doing things properly, whether that’s in business, leadership, or life.

If you’re interested in endurance sport, event management, or what it takes to build something meaningful without cutting corners, this episode will resonate.

Is a Former Para, Pathfinder, Display team Member ,and now race director, and entrepreneur. As the owner of First In Events, he oversees the design, delivery, and safety of demanding endurance events across the UK. His approach blends professionalism, attention to detail, and a deep respect for the athletes who put themselves on the line.

First In Events specialises in high-quality endurance and ultra-distance events. Known for excellent organisation, strong safety standards, and challenging but fair courses, they deliver events that push participants while putting athlete welfare first.

🔗 Website: https://www.firstinevents.com

🔗 Event listings & entry info: https://www.firstinevents.com/events

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