Episodes

  • #50 - Elaine Walsh McGrath - I’m not Sarah Connor, BUT focusing on human nature not bots = Content that Converts

    #50 - Elaine Walsh McGrath - I’m not Sarah Connor, BUT focusing on human nature not bots = Content that Converts
    Feb 18 2024
    The guest to this episode is Elaine Walsh McGrath, you can find her on Linkedin and she has a gift for you - A Linkedin to leads checklist you can find here. Based in Ireland, Elaine is marketing maven who helps her clients gain more leads on platforms like LinkedIn. With a career that includes working with agencies and large clientele, she has witnessed and navigated the ever-evolving communication landscape on professional platforms. Here is the presentation: Here is the video from the conference: I'm not Sarah Connor, BUT focusing on human nature not bots = Content that Converts - Elaine Walsh McGrath, Elaine Walsh-McGr from DigiMarCon on Vimeo. During this episode, Elaine shares her wisdom on making the most out of social media, emphasising the need to humanize your business's approach and content. She discusses the significance of personal branding, the increasing growth of LinkedIn, and the necessity of having human nature compel your content conversion. She provides practical guidance on content creation, focusing mainly on how to empathize with your audience, understand their needs, and respond to these effectively. Elaine advises businesses to be more symptom-focused rather than solution-focused while communicating with cold traffic, for example, in a DM on social media. Elaine underscores the paramount importance of standing out in an ever-growing sea of LinkedIn users. To do this, she advocates for clear messaging filled with personality and using the right language that would resonate with your ideal clients for businesses of every size. Finally, Elaine addresses the latest developments in social media platforms, like the rising popularity of TikTok for B2B sales, and clarifies that it is not the platform that matters, but rather how successfully businesses can engage and connect with their audience using the appropriate platform's algorithm. To connect with Elaine and tap into more insights, visit her website at www.elainewalshmcgraw.com or find her on LinkedIn. She also has some excellent resources available for download on her website. Get ready to take notes on how to humanize your online marketing strategy significantly in our enriching podcast conversation with Elaine Walsh McGrath. Here is the transcript: You've got to act like a kind human. So throw any element of narcissism away and really work on that human part of your content. Music. This is Time for Marketing, the marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Hello and welcome to the time for marketing the podcast that brings you the best marketing conference speakers and allows them to sum up their presentation in five minutes my name is peter and i'll be your host today this is episode number five zero so the big 50 we're finally here and i'm very glad that we have an excellent guest joining us from the island that moved away from from the eu the whole thingy elaine walsh mcgrath hello and welcome to the podcast oh thank you so much but don't worry i'm still in the eu as i'm in ireland you're still there you're right oh my goodness 50 i'm so excited because it was meant to be because it's my 50th year in june so how cool is that see that was really something that made this podcast happen thank you for being here how are you doing how is Ireland oh good a bit rainy but your friend isn't so you know that's why we have so much greenery around us you know. Yeah you need that to you know do all of the all of the agriculture that you do up there right yeah for sure for sure Peter that is so true Elaine you are helping people to get more leads on LinkedIn and other places. Tell me, what do you do and what is your favorite part about that? Well, I help my clients to land more clients. That's what I say to them. It keeps it simple, doesn't it? I work with service-based businesses and businesses who really do work with clients and need to understand what their needs are. So generally speaking, they might have a muddy message before they meet me and they need more. They need more clients or they need to adjust maybe the pricing and the quality communication of their offer. Because I work with really, really talented people and organizations to just make sure that their marketing reflects how amazing they are. Okay. You have a big history in working. Big history. You worked a lot in agencies and with big clients. And how is the LinkedIn communication or the communication between people that would like to start working together? How has that changed in the last 10, 15 years? Well, LinkedIn has had massive growth, but aside from the tech, let's come back to what I always think is important. There's more humanity there than there was before. In my opinion, it's important to show up in a more, let's use some marketing speak, 360 way. These days, personal branding has really grown and it's so important whether you're there for professional reasons representing your company ...
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    16 mins
  • #49 - Helene Jelenc - Showing SEO Value Through Meaningful Reporting

    #49 - Helene Jelenc - Showing SEO Value Through Meaningful Reporting
    Oct 10 2023

    Helene spoke at Brighton SEO with her presentation Showing SEO Value Through Meaningful Reporting. You can find her on Linkedin and X, she works at Wallflower studios and blogs at Wandering Helene.

    Check out her presentation.
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    20 mins
  • #48 - Chris Simmance - Critical thinking in marketing agencies

    #48 - Chris Simmance - Critical thinking in marketing agencies
    Jun 11 2023

    Chris is the founder of the OMG center, a place where Marketing agency leaders can gather and exchange information for free. You can join too at https://omgcenter.org/digital-agency-community/

    You can find Chris on Twitter and Linkedin.
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    20 mins
  • #47 - Jason Barnard - Knowledge panels for Brands

    #47 - Jason Barnard - Knowledge panels for Brands
    Aug 13 2022

    Jason is also known as the Brand SERP guy, the one that helps individuals and companies work on their Brands in Search Results. He is the CEO at Kalicube, a great tool that helps you manage your SERPS.

    We talked about how you as a company with a known brand, or you as an individual, that is a brand, need to work on how you are represented in the Google Knowledge Graph.
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    20 mins
  • #46 - Barry Adams - Key Technical SEO trends for 2022 and beyond

    #46 - Barry Adams - Key Technical SEO trends for 2022 and beyond
    Jul 25 2022

    Barry is one of the most known SEOs out there and listening to his presentations is always a good idea, if you want to do SEO the right way.

    You can find him on Twitter or visit his company Polemic Digital.

    And if you are interested in SEO for news companies check out his News & Editorial SEO summit.

    You can check out his whole presentation here.
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    26 mins
  • #45 - Lazarina Stoy - Implement Machine Learning in your internal linking Audit

    #45 - Lazarina Stoy - Implement Machine Learning in your internal linking Audit
    Jun 11 2022

    This is one of those podcasts, where I touch on a subject I have no idea about, and learn so much. This is why I do this podcast.

    If you wanna talk to Lazarina, you can find here on Linkedin or Twitter, or just at her company.

    Here is her presentation from the Brighton SEO 2022 conference

    If you would like to read her great guide on internal linking, click here

    And if you would like to start with machine learning, here is Lazarina's Beginner's guide to Machine Learning.
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    21 mins
  • #44 - Christopher Gutknecht - Build your own SEO and SEM tools with BigQuery

    #44 - Christopher Gutknecht - Build your own SEO and SEM tools with BigQuery
    May 27 2022

    Christopher is the Team Lead of Analytics and Performance at https://www.bergzeit.de/. You can find him on Linkedin.

    Here are the things that we talked about

    https://www.getdbt.com/ https://smxadvanced.eu/ https://coalesce.getdbt.com/

    And if you would like to check out his whole presentation, you can find it here

    Building Data Products with BigQuery for PPC and SEO (SMX 2022) from Bergzeit Gmbh
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    21 mins
  • #43 - Jono Alderson - We can do better than this - a strategic view on website quality

    #43 - Jono Alderson - We can do better than this - a strategic view on website quality
    May 12 2022

    Yono is the man at Yoast, one of the biggest WordPress plugins, that help you make your website a bit better in SEO. I know I use Yoast for all my WordPress websites.

    You can find Yono on Linkedin or on his website.

    You can subscribe to this podcast and rate it in your podcast app.

    Here is the presentation that Jono used on stage.
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    21 mins