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Time for Marketing

Time for Marketing

By: Peter Mesarec
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 The Time4Marketing podcast finds the best talks on all marketing conferences that you did not attend and talks to the speakers. They tell us, what they told at the conference, we ask them questions to go further, you get all the answers.Copyright 2020 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • #50 - Elaine Walsh McGrath - I’m not Sarah Connor, BUT focusing on human nature not bots = Content that Converts

    #50 - Elaine Walsh McGrath - I’m not Sarah Connor, BUT focusing on human nature not bots = Content that Converts
    Feb 18 2024
    The guest to this episode is Elaine Walsh McGrath, you can find her on Linkedin and she has a gift for you - A Linkedin to leads checklist you can find here. Based in Ireland, Elaine is marketing maven who helps her clients gain more leads on platforms like LinkedIn. With a career that includes working with agencies and large clientele, she has witnessed and navigated the ever-evolving communication landscape on professional platforms. Here is the presentation: Here is the video from the conference: I'm not Sarah Connor, BUT focusing on human nature not bots = Content that Converts - Elaine Walsh McGrath, Elaine Walsh-McGr from DigiMarCon on Vimeo. During this episode, Elaine shares her wisdom on making the most out of social media, emphasising the need to humanize your business's approach and content. She discusses the significance of personal branding, the increasing growth of LinkedIn, and the necessity of having human nature compel your content conversion. She provides practical guidance on content creation, focusing mainly on how to empathize with your audience, understand their needs, and respond to these effectively. Elaine advises businesses to be more symptom-focused rather than solution-focused while communicating with cold traffic, for example, in a DM on social media. Elaine underscores the paramount importance of standing out in an ever-growing sea of LinkedIn users. To do this, she advocates for clear messaging filled with personality and using the right language that would resonate with your ideal clients for businesses of every size. Finally, Elaine addresses the latest developments in social media platforms, like the rising popularity of TikTok for B2B sales, and clarifies that it is not the platform that matters, but rather how successfully businesses can engage and connect with their audience using the appropriate platform's algorithm. To connect with Elaine and tap into more insights, visit her website at www.elainewalshmcgraw.com or find her on LinkedIn. She also has some excellent resources available for download on her website. Get ready to take notes on how to humanize your online marketing strategy significantly in our enriching podcast conversation with Elaine Walsh McGrath. Here is the transcript: You've got to act like a kind human. So throw any element of narcissism away and really work on that human part of your content. Music. This is Time for Marketing, the marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Hello and welcome to the time for marketing the podcast that brings you the best marketing conference speakers and allows them to sum up their presentation in five minutes my name is peter and i'll be your host today this is episode number five zero so the big 50 we're finally here and i'm very glad that we have an excellent guest joining us from the island that moved away from from the eu the whole thingy elaine walsh mcgrath hello and welcome to the podcast oh thank you so much but don't worry i'm still in the eu as i'm in ireland you're still there you're right oh my goodness 50 i'm so excited because it was meant to be because it's my 50th year in june so how cool is that see that was really something that made this podcast happen thank you for being here how are you doing how is Ireland oh good a bit rainy but your friend isn't so you know that's why we have so much greenery around us you know. Yeah you need that to you know do all of the all of the agriculture that you do up there right yeah for sure for sure Peter that is so true Elaine you are helping people to get more leads on LinkedIn and other places. Tell me, what do you do and what is your favorite part about that? Well, I help my clients to land more clients. That's what I say to them. It keeps it simple, doesn't it? I work with service-based businesses and businesses who really do work with clients and need to understand what their needs are. So generally speaking, they might have a muddy message before they meet me and they need more. They need more clients or they need to adjust maybe the pricing and the quality communication of their offer. Because I work with really, really talented people and organizations to just make sure that their marketing reflects how amazing they are. Okay. You have a big history in working. Big history. You worked a lot in agencies and with big clients. And how is the LinkedIn communication or the communication between people that would like to start working together? How has that changed in the last 10, 15 years? Well, LinkedIn has had massive growth, but aside from the tech, let's come back to what I always think is important. There's more humanity there than there was before. In my opinion, it's important to show up in a more, let's use some marketing speak, 360 way. These days, personal branding has really grown and it's so important whether you're there for professional reasons representing your company ...
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    16 mins
  • #49 - Helene Jelenc - Showing SEO Value Through Meaningful Reporting

    #49 - Helene Jelenc - Showing SEO Value Through Meaningful Reporting
    Oct 10 2023

    Helene spoke at Brighton SEO with her presentation Showing SEO Value Through Meaningful Reporting. You can find her on Linkedin and X, she works at Wallflower studios and blogs at Wandering Helene.

    Check out her presentation.
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    20 mins
  • #48 - Chris Simmance - Critical thinking in marketing agencies

    #48 - Chris Simmance - Critical thinking in marketing agencies
    Jun 11 2023

    Chris is the founder of the OMG center, a place where Marketing agency leaders can gather and exchange information for free. You can join too at https://omgcenter.org/digital-agency-community/

    You can find Chris on Twitter and Linkedin.
    Show More Show Less
    20 mins

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