In this episode of Tim Talks: Behavioral Health, host Timothy Zercher sits down with Lee Courrau, creator of the Social Pathways Curriculum, for a candid and practical conversation about the real challenges inside ABA social skills groups - and what actually works instead.

Lee shares how she entered the ABA field, why most social skills groups “suck,” and how she developed a structured-yet-playful curriculum that keeps both kids and staff engaged. She also breaks down how providers can turn simple summer programs into six-figure wins, the marketing strategies she uses to grow her audience without sounding salesy, and what ABA leaders should be paying attention to next.

If you’re an ABA provider, curriculum developer, clinical leader, or entrepreneur inside the behavioral health space, this 10-minute conversation is loaded with insight you can put to work immediately.

In this bite-sized episode of Tim Talks, Timothy Zercher sits down with Dr. Jennifer Charles, PhD, BCBA, founder of Building Blocks Resolutions. Dr. Jenn shares her journey into applied behavior analysis (ABA), why she fell in love with its objective, results-driven nature, and how her practice deliberately chooses slow, sustainable growth over the rapid scaling pushed by private equity.

They dive into current trends in school-district contracting, the risks of prioritizing price over quality and supervision, and why word-of-mouth remains the most powerful marketing tool when clinical outcomes are exceptional. Dr. Jenn also reveals how her team is positioning themselves as a trusted educational resource through newsletters and webinars - rather than just another service provider.

Perfect for ABA owners, BCBAs, school administrators, and anyone passionate about preserving clinical integrity while growing a practice.

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Applied Behavior Analysis (ABA) is more than just a therapy for autism—it’s a science that can transform lives across all populations. In this episode, Dr. Scott O’Donnell, PhD, joins Tim Zercher to share his journey into ABA, tackle common misconceptions about the field, and offer insights on preventing burnout for ABA staff. Plus, he dives into how behavioral science can inform marketing strategies and client growth.

If you’re in behavioral health, leadership, or marketing for ABA, this episode is packed with practical takeaways and a fresh perspective on the power of ABA.

Join Timothy A. Zercher as he sits down with Melanie Dallas, a seasoned behavioral health leader with nearly 40 years of experience, to explore the challenges and innovations in mental health care. From creating easier access for complex populations to developing community-focused programs for veterans and recovery-friendly workplaces, Melanie shares actionable insights for leaders, marketers, and anyone invested in behavioral health.

In this episode of Tim Talks: Behavioral Health, Timothy A. Zercher sits down with James Douglas, a behavioral health coach specializing in ADHD for both youth and executives. James shares his journey into behavioral health, how he tailors his approach for very different audiences, and his insights on how the conversation around ADHD and mental health is evolving. He also provides a look at what’s working in client acquisition and how personal connections play a key role in growth.

Whether you’re a parent, educator, executive, or behavioral health professional, this episode provides practical strategies and thought-provoking insights on understanding ADHD and supporting neurodivergent individuals in diverse settings.

Artificial intelligence is transforming the future of behavioral healthcare — but not by replacing clinicians. Instead, AI is unlocking more time, more accuracy, and more access to care.

In this episode, Tim sits down with Ethan Protzel, Founder & CEO of Behavior Group, to discuss:

• Why recruiting and retaining great clinicians is harder than ever
• How AI can eliminate administrative burden and accelerate outcomes
• The future of passive data collection in ABA
• The most effective recruitment marketing strategy he’s using today

Whether you’re running a growing ABA practice or exploring innovation in clinical operations, this conversation brings clarity to one of the most important topics in behavioral health today.

In this episode of Tim Talks, Timothy A. Zercher sits down with Brianne Wolfgramm-Hardy, an expert in behavioral health community development and business strategy. Brianne shares her journey from working direct care in adolescent residential treatment to leading business development at Aspen Grove Behavioral Hospital.

They dive deep into the challenges and opportunities of building lasting partnerships in behavioral health, prioritizing people over profit, and creating sustainable systems that improve access to care. Brianne also discusses the ethical responsibility of connecting the right clients with the right services, the importance of trust in provider relationships, and how families benefit from holistic, trauma-informed care.

If you’re interested in learning practical strategies for building meaningful partnerships and strengthening community impact in behavioral health, this conversation is packed with insights you won’t want to miss.

In this episode, Timothy A. Zercher sits down with Jen Farris, founder of Sprout MBC, to explore her journey from a college student unsure of her path to a passionate leader in behavioral health. Jen shares the story of how she got into applied behavior analysis, the challenges of building and growing a behavioral health organization in rural communities, and her vision for improving access to services for underserved populations.

They discuss:

• The hardest parts of growing a behavioral health organization
• Gaps in training for BCBAs and how Sprout MBC addresses them
• How to market ABA services effectively without compromising values
• Changing the public perception of ABA and highlighting its positive impact

If you’re in behavioral health, leadership, or looking to build a mission-driven organization, this conversation is full of practical insights and inspiration.