In this episode of Tim Talks: Behavioral Health, host Timothy Zercher sits down with Lee Courrau, creator of the Social Pathways Curriculum, for a candid and practical conversation about the real challenges inside ABA social skills groups - and what actually works instead.

Lee shares how she entered the ABA field, why most social skills groups “suck,” and how she developed a structured-yet-playful curriculum that keeps both kids and staff engaged. She also breaks down how providers can turn simple summer programs into six-figure wins, the marketing strategies she uses to grow her audience without sounding salesy, and what ABA leaders should be paying attention to next.

If you’re an ABA provider, curriculum developer, clinical leader, or entrepreneur inside the behavioral health space, this 10-minute conversation is loaded with insight you can put to work immediately.

In this bite-sized episode of Tim Talks, Timothy Zercher sits down with Dr. Jennifer Charles, PhD, BCBA, founder of Building Blocks Resolutions. Dr. Jenn shares her journey into applied behavior analysis (ABA), why she fell in love with its objective, results-driven nature, and how her practice deliberately chooses slow, sustainable growth over the rapid scaling pushed by private equity.

They dive into current trends in school-district contracting, the risks of prioritizing price over quality and supervision, and why word-of-mouth remains the most powerful marketing tool when clinical outcomes are exceptional. Dr. Jenn also reveals how her team is positioning themselves as a trusted educational resource through newsletters and webinars - rather than just another service provider.

Perfect for ABA owners, BCBAs, school administrators, and anyone passionate about preserving clinical integrity while growing a practice.

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Applied Behavior Analysis (ABA) is more than just a therapy for autism—it’s a science that can transform lives across all populations. In this episode, Dr. Scott O’Donnell, PhD, joins Tim Zercher to share his journey into ABA, tackle common misconceptions about the field, and offer insights on preventing burnout for ABA staff. Plus, he dives into how behavioral science can inform marketing strategies and client growth.

If you’re in behavioral health, leadership, or marketing for ABA, this episode is packed with practical takeaways and a fresh perspective on the power of ABA.