🎙️ Episode 26 — Numbers, Business, and Balance: Dan Platta of Best Damn Bookkeeping

In this episode of Through the Noise, I sit down with my good friend Dan Plata — the numbers nerd with a knack for making the complicated simple. From corporate accounting to running Best Damn Bookkeeping, Dan has built a career helping entrepreneurs cut through financial chaos and make smarter decisions.

But this conversation goes deeper than balance sheets:

• Dan’s journey from corporate America to small business ownership
• How he blends his “nerdy redneck” personality into leadership and entrepreneurship
• Why knowing your numbers is the key to scaling without losing your sanity
• Lessons on resilience, balance, and creating a business that serves your life

If you’ve ever felt buried in the numbers or wondered how to run a smarter, more intentional business, this episode will give you clarity and perspective.

👉 Don’t miss this episode of Through the Noise with Dan Plata.

🎙️ Episode 25 - Maintenance Programs That Scale: Deland Moghimi of Perfect Pear Roof and Exterior Cleaning

In this episode of Through the Noise, I sit down with Deland Moghimi, a 19-year vet in exterior cleaning and the mind behind a simple, scalable residential maintenance model. Coached by leaders like Pat Clark and influenced early by Howard Partridge, Deland went from juggling 26 services to building a subscription program with 95% retention, clear pricing, and predictable work for techs.

But this conversation goes deeper than “sell a plan,” we get into the real engine behind it:

• From missions and property management to home services.
• The shift from one-off jobs to recurring revenue.
• Why simplicity and transparency build client trust.
• Bleach as an oxidizer and why chemistry matters.
• Building systems that lower tech turnover.
• Selling a plan in under 15 minutes.

If you’re in pressure washing or any home service and tired of feast-or-famine, this one will challenge how you price, schedule, and scale.

👉 Don’t miss this conversation with Deland Moghimi on Through the Noise.

#ThroughTheNoise #PressureWashing #HomeService #RecurringRevenue #MaintenancePlans #Sales #Leadership #Entrepreneurship

🎙️ Episode 24 — Behind the Sales: Chuck Thokey of Top Rep

In this episode of Through the Noise, I sit down with Chuck Thokey, co-founder of Top Rep and one of the nation’s leading sales trainers. Known for coaching thousands of reps and helping companies add millions in revenue, Chuck has built a reputation as a master motivator and mentor.

But this conversation goes deeper than sales tactics — we explore the story behind the man:

• How Chuck’s early career shaped the leader he is today.
• The turning points that took him from aerospace engineer to national sales coach.
• What it really takes to build a high-performance sales culture.
• Lessons on leadership, mindset, and building a legacy beyond numbers.

If you’re in business, sales, or leadership, this episode is packed with insights to challenge the way you think and inspire you to push further.

👉 Don’t miss Episode 24 of Through the Noise with Chuck Thokey.

#ThroughTheNoise #ChuckThokey #TopRep #SalesTraining #Leadership #Entrepreneurship

🎙️ Episode 23 — Lighting the Path with Ryan Lee

In this episode of Through the Noise, I sit down with Ryan Lee, founder of Landscape Lighting Secrets and one of the most influential voices in the outdoor lighting industry.

Ryan shares his journey from building a local lighting company to becoming a national leader, trainer, and coach for contractors who want to scale with high-end outdoor lighting. We dig into:

• How he turned his passion for lighting into a movement.
• The biggest mistakes contractors make when selling premium services.
• Why mindset and vision matter just as much as tools and techniques.
• How to create a business that runs on systems — not stress.

If you’ve ever thought about adding lighting to your business, or you just want to hear from a leader who’s built a true legacy in the trades, this conversation will inspire and challenge you.

👉 Tune in now to Through the Noise Episode 23 with Ryan Lee.

#ThroughTheNoise #RyanLee #LandscapeLightingSecrets #Entrepreneurship #BusinessGrowth

🎙 Through the Noise with Trevor Steel — Episode 22 | Married to the Business (with Fred & Christine Hodge + Ashby Steel)

In this special episode, I’m joined by Fred & Christine Hodge of Clearview Washing in New Jersey, along with my wife Ashby Steel, VP of Clean Image Pressure Washing and Broker-in-Charge of Steel Realty.

We dive deep into what it means to be married to the business — the unique challenges, opportunities, and dynamics that come when your spouse is also your business partner.

🔥 What you’ll hear in this episode:

Fred’s story of starting Clearview Washing from scratch in 2004 and growing it into a powerhouse exterior cleaning company

How Christine transformed their business operations and later launched The Process CEO, helping other service companies systemize and scale

Ashby’s perspective on balancing marriage, entrepreneurship, and leadership as she helps drive growth at Clean Image and manages her real estate career with Steel Realty

The unfiltered truth about dividing roles, handling conflict, and protecting relationships while running businesses together

Practical advice for couples who are in (or considering) business partnership with their spouse

This episode is packed with raw honesty, lessons learned, and a ton of wisdom from entrepreneurs who live at the intersection of family and business.

👉 Don’t forget to subscribe for more real conversations with leaders who inspire me to keep pushing Through the Noise.

📺 Watch more Through the Noise episodes: / @trevorwsteel

🎧 Listen on Spotify: https://open.spotify.com/show/7Fq9yMJ...

🎙️ Episode 21 — The Godfather of Pressure Washing: Ron Musgraves

In this episode of Through the Noise, I sit down with the one and only Ron Musgraves — a true pioneer in the exterior cleaning industry and someone I like to call the Godfather of Pressure Washing.

Ron shares how he carved out his niche, what it took to get started in the business, and why building separate divisions for different services is the smartest path to long-term growth. We also dive into the lessons he’s learned from decades in the industry, the importance of mentorship, and how staying focused can create real success.

Whether you’re just starting your journey or scaling your company to the next level, Ron’s story is full of insights you don’t want to miss.

👉 Tune in now to hear from one of the legends of our industry.

#ThroughTheNoise #PressureWashing #RonMusgraves #BusinessGrowth #Entrepreneurship

In this full episode, Carlos Gonzalez, Chuck Thokey, Brandon Vaughn, and Trevor Steel dive deep into what makes this mastermind in Cabo San Lucas different from anything you’ve experienced before. No fluff. No surface-level talks. Just real strategies, leadership breakthroughs, and powerful conversations designed to move your business forward.

🎙 Topics we cover:

• Why Summit was created (and who it's for)
• The structure and flow of the event
• What separates this from every other conference
• Our personal journeys and what we’re bringing to the table

If you're ready to surround yourself with high-level thinkers and walk away with actionable clarity, this episode is your preview.

🌴 Summit Mastermind | Cabo San Lucas | October 7–12

🎟 Learn more or apply now: [Insert link]

Subscribe for more in-depth convos with real operators building real businesses.

#SummitMastermind #Cabo2025 #BusinessMastermind #CarlosGonzalez #ChuckToki #BrandonVaughn #TrevorSteele #EntrepreneurLife #BusinessGrowth #LeadershipDevelopment #ThroughTheNoisePodcast

🔥 DJ Carroll, aka Coach Carroll, joins us on Through the Noise From dominating the pressure washing industry to mentoring entrepreneurs nationwide, Coach Carroll brings the heat with real talk on growth, leadership, and mindset.

🎧 Don’t miss this episode — one conversation that could flip the switch in your business.

🔗 Subscribe and set your reminder:

YouTube: https://www.youtube.com/@trevorwsteel

Spotify: https://open.spotify.com/show/7Fq9yMJPBpOBykPXP8L07p?si=9ee7bf29ba0f4d1a

#ThroughTheNoise #CoachCarroll #DJCarroll #Entrepreneurship #Mindset #Leadership #BusinessGrowth