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Through The Noise

Through The Noise

By: Trevor Steel
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Welcome to "Through the Noise with Trevor Steel," where honesty meets entrepreneurship. Join Trevor Steel, the owner of Clean Image Pressure Washing and Steel Realty, for candid and heartfelt conversations with fellow business owners and inspirational stories of triumph. In each episode, Trevor delves deep into the trials, tribulations, and triumphs of entrepreneurship with successful entrepreneurs with stories of their own.

From the trenches of starting up to the heights of success, Trevor and his guests share unfiltered stories of resilience, perseverance, and the hard-earned lessons learned along the way. No topic is too taboo as they explore the challenges of building and sustaining businesses in today's ever-changing landscape.

Whether you're a seasoned entrepreneur seeking validation in shared experiences or an aspiring founder in need of guidance, "Through the Noise" offers a raw and authentic look into the realities of business ownership. Tune in to discover the human side of entrepreneurship and find inspiration in the journeys of those who have dared to chase their dreams.

2023 Trevor Steel
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 26. Dan Platta - Best D*mn Bookkeeping
    Sep 24 2025

    🎙️ Episode 26 — Numbers, Business, and Balance: Dan Platta of Best Damn Bookkeeping

    In this episode of Through the Noise, I sit down with my good friend Dan Plata — the numbers nerd with a knack for making the complicated simple. From corporate accounting to running Best Damn Bookkeeping, Dan has built a career helping entrepreneurs cut through financial chaos and make smarter decisions.

    But this conversation goes deeper than balance sheets:

    • Dan’s journey from corporate America to small business ownership
    • How he blends his “nerdy redneck” personality into leadership and entrepreneurship
    • Why knowing your numbers is the key to scaling without losing your sanity
    • Lessons on resilience, balance, and creating a business that serves your life

    If you’ve ever felt buried in the numbers or wondered how to run a smarter, more intentional business, this episode will give you clarity and perspective.

    👉 Don’t miss this episode of Through the Noise with Dan Plata.

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    56 mins
  • Episode 25. Deland Moghimi - Perfect Pear Roof and Exterior Cleaning
    Sep 19 2025

    🎙️ Episode 25 - Maintenance Programs That Scale: Deland Moghimi of Perfect Pear Roof and Exterior Cleaning

    In this episode of Through the Noise, I sit down with Deland Moghimi, a 19-year vet in exterior cleaning and the mind behind a simple, scalable residential maintenance model. Coached by leaders like Pat Clark and influenced early by Howard Partridge, Deland went from juggling 26 services to building a subscription program with 95% retention, clear pricing, and predictable work for techs.

    But this conversation goes deeper than “sell a plan,” we get into the real engine behind it:

    • From missions and property management to home services.
    • The shift from one-off jobs to recurring revenue.
    • Why simplicity and transparency build client trust.
    • Bleach as an oxidizer and why chemistry matters.
    • Building systems that lower tech turnover.
    • Selling a plan in under 15 minutes.

    If you’re in pressure washing or any home service and tired of feast-or-famine, this one will challenge how you price, schedule, and scale.

    👉 Don’t miss this conversation with Deland Moghimi on Through the Noise.

    #ThroughTheNoise #PressureWashing #HomeService #RecurringRevenue #MaintenancePlans #Sales #Leadership #Entrepreneurship

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    1 hr and 8 mins
  • Episode 24. Chuck Thokey - Founder of Top Rep
    Aug 29 2025

    🎙️ Episode 24 — Behind the Sales: Chuck Thokey of Top Rep

    In this episode of Through the Noise, I sit down with Chuck Thokey, co-founder of Top Rep and one of the nation’s leading sales trainers. Known for coaching thousands of reps and helping companies add millions in revenue, Chuck has built a reputation as a master motivator and mentor.

    But this conversation goes deeper than sales tactics — we explore the story behind the man:

    • How Chuck’s early career shaped the leader he is today.
    • The turning points that took him from aerospace engineer to national sales coach.
    • What it really takes to build a high-performance sales culture.
    • Lessons on leadership, mindset, and building a legacy beyond numbers.

    If you’re in business, sales, or leadership, this episode is packed with insights to challenge the way you think and inspire you to push further.

    👉 Don’t miss Episode 24 of Through the Noise with Chuck Thokey.

    #ThroughTheNoise #ChuckThokey #TopRep #SalesTraining #Leadership #Entrepreneurship

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    52 mins
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