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Through The Noise

Through The Noise

By: Trevor Steel
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Welcome to "Through the Noise with Trevor Steel," where honesty meets entrepreneurship. Join Trevor Steel, the owner of Clean Image Pressure Washing and Steel Realty, for candid and heartfelt conversations with fellow business owners and inspirational stories of triumph. In each episode, Trevor delves deep into the trials, tribulations, and triumphs of entrepreneurship with successful entrepreneurs with stories of their own.

From the trenches of starting up to the heights of success, Trevor and his guests share unfiltered stories of resilience, perseverance, and the hard-earned lessons learned along the way. No topic is too taboo as they explore the challenges of building and sustaining businesses in today's ever-changing landscape.

Whether you're a seasoned entrepreneur seeking validation in shared experiences or an aspiring founder in need of guidance, "Through the Noise" offers a raw and authentic look into the realities of business ownership. Tune in to discover the human side of entrepreneurship and find inspiration in the journeys of those who have dared to chase their dreams.

2023 Trevor Steel
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 30. Mickey Lyles - Immeasura Growth Partners
    Nov 10 2025

    🎙️ Episode 30 — Building Businesses That Last: Mickey Lyles of Immeasura Growth Partners

    In this episode of Through the Noise, I sit down with Mickey Lyles, founder of Immeasura Growth Partners, to talk about what it really takes to build a sustainable, scalable business. From humble beginnings on a dirt road in South Carolina to helping companies grow and sell for millions, Mickey brings decades of experience in leadership, financial discipline, and business fundamentals.

    But this conversation goes deeper than metrics — it’s about mindset, balance, and defining success on your own terms:

    • The three choices every entrepreneur must make — time, money, or control.
    • Why fundamentals beat fancy tactics every time.
    • How to save before you hire and plan your next big move.
    • Why AI still can’t replace human connection in sales and service.
    • What private equity buyers really look for (and often ruin after acquisition).
    • How to build repeatable systems and create real legacy without burnout.

    If you’re ready to stop chasing hacks and start building something that lasts, this episode will show you how to lead smarter, scale sustainably, and find peace in the process.

    👉 Don’t miss this powerful conversation with Mickey Lyles on Through the Noise.

    #ThroughTheNoise #MickeyLyles #BusinessGrowth #Entrepreneurship #Leadership #HomeServiceBusiness #PrivateEquity #AI #TimeMoneyControl #ScalingBusiness

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    59 mins
  • Episode 29. David Carroll - Dope Marketing
    Nov 3 2025

    🎙️ Episode 29 — From Prison to Purpose: David Carroll on Redemption, Growth & Authentic Success

    In this episode of Through the Noise, I sit down with David Carroll, founder of Dope Marketing, to unpack one of the most powerful comeback stories in entrepreneurship. From prison at 21 to running a $100M company, Dave’s journey is raw, unfiltered, and deeply human. He shares how getting stabbed, rebuilding from nothing, and meeting his wife Brynn at a strip club became the unlikely foundation for a life of discipline, gratitude, and purpose.

    But this conversation goes way deeper than business—it’s about identity, redemption, and the courage to change:

    • How Dave went from a self-destructive lifestyle to leading 100+ employees.
    • The moment that forced him to quit drinking and rebuild his marriage.
    • What it really means to trust yourself and outgrow old versions of who you were.
    • How slowing down, facing truth, and redefining success changed everything.
    • Why clean data and AI adoption are the keys to the next era of business.
    • Lessons on leadership, accountability, and showing up for the people who depend on you.

    If you’ve ever felt trapped by your past or unsure how to level up without losing yourself, this episode will hit deep.

    👉 Don’t miss this raw and inspiring conversation with David Carroll on Through the Noise.

    #ThroughTheNoise #DaveCaroll #DopeMarketing #Entrepreneurship #Leadership #Redemption #BusinessGrowth #HomeService #Authenticity #AIinBusiness #Mindset

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    1 hr and 11 mins
  • Episode 28. Shawn Day - Hire Lead Chill
    Oct 27 2025

    🎙️ Episode 11 — Building Better Teams: Shawn Day of Hire Lead Chill

    In this episode of Through the Noise, I sit down with Shawn Day, co-founder of Hire Lead Chill, to talk about what it really takes to solve one of the biggest pain points in business—hiring and keeping great people. From managing over 100 employees to building a nationwide recruiting company, Shawn shares how he turned frustration into a business model that’s reshaping how the home service industry hires.

    We dive into:

    • How Shawn went from owning a cleaning company to founding Hire Lead Chill
    • The difference between recruiting and marketing (and why they’re the same thing)
    • Why speed and ego are the biggest killers in hiring
    • How to use core values to attract the right people and keep them longer
    • What it really means to “build a bench” and always be recruiting
    • The balance between automation, AI, and human connection in hiring
    • How Hire Lead Chill became the first to bring this model to home services

    If you’ve ever struggled with finding good people—or keeping them—this episode will change the way you look at recruiting, leadership, and team culture.

    👉 Don’t miss this conversation with Shawn Day on Through the Noise.

    #ThroughTheNoise #ShawnDay #HireLeadChill #HomeServiceBusiness #Leadership #Recruiting #Entrepreneurship #BusinessGrowth #TeamBuilding

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    58 mins
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