This week, Roger explores how ambiguity undermines success in both business and personal life. Framing ambiguity as the enemy of execution, he emphasizes the power of specificity—particularly through setting SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals. By turning vague ambitions into clear, actionable steps, individuals can make real progress. Roger shares practical examples from fitness, finance, and relationships to show how removing ambiguity ensures daily actions align with desired outcomes.

He also offers actionable strategies for bringing greater clarity to tasks, boosting execution across all areas of life. Listeners are challenged to reflect on whether their behaviors match their goals, and to course-correct where needed. Ultimately, the episode makes a compelling case that by embracing specificity, we can execute more effectively and live with greater purpose and fulfillment.

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsors:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon

This week, Roger sits down with Australian author and international speaker Andrew Matthews, an expert on happiness and resilience. Andrew, who has written 12 books translated into 48 languages, shares his journey of discovering happiness and how it's influenced his life and work. He discusses key topics such as the importance of gratitude, the impact of social media on happiness, and how happiness can lead to success. With Andrew’s talent for making complex ideas simple, the conversation also explores the significance of focusing on the positive aspects of life and maintaining a hopeful outlook.

Listeners will gain insight into Andrew’s illustrative storytelling approach and the powerful messages behind his books like “Being Happy” and “Bouncing Back.” The discussion covers practical strategies for overcoming challenges, understanding the essence of self-love, and fostering positive relationships. Andrew emphasizes that happiness is a daily choice and explains how financial stability can contribute to a happier life. This episode is a treasure trove of wisdom for anyone seeking to improve their well-being and find joy in everyday moments.

Topics Include:

• Andrew's Journey to Understanding Happiness
• The Impact of Social Media on Happiness
• Gratitude as the Foundation of Happiness
• Understanding Relationships and Happiness
• The Relationship Between Financial Success and Happiness

Andrew’s Book Recommendation:

The Seven Spiritual Laws of Success: A Practical Guide to the Fulfillment of Your Dreams

Connect with Andrew:

Website

Books

Instagram

Facebook

YouTube

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsors:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon

This week, Roger welcomes relationship expert Lauren Dry, also known as The Connection Catalyst. Together, they explore why so many marriages end in divorce—especially second marriages—and examine the patterns that often undermine long-term commitment. Lauren shares her personal story of navigating her own relationship challenges and how those experiences led her to become a marriage coach. Their conversation includes practical strategies for building fulfilling partnerships, shedding light on how unconscious behavioral patterns affect relationships and how high-achieving individuals can channel their problem-solving strengths into personal growth.

Lauren underscores the power of self-reflection, vulnerability, and learning to downregulate from hypervigilant states. She and Roger discuss how compassion, kindness, and empathy can transform relationships, leading to deeper and more meaningful connections. Drawing from neuroscience and personal anecdotes, this episode offers rich insights for those seeking to align professional success with emotional fulfillment—making it a must-listen for anyone striving to strengthen their personal connections.

Topics Include:

• Understanding Patterns in Relationships
• Exploring the Value of Vulnerability
• The Importance of Emotional Connections
• Men and Problem-Solving Tendencies
• The Role of Compassion and Curiosity

Connect with Lauren:

Linktree

Instagram

LinkedIn

Podcast

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsors:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon

This week, Roger shares key business insights inspired by his recent travels. From his trip to Australia, he illustrates how small gestures of reciprocity can yield substantial returns and underscores the power of building brand advocates—highlighted through the story of the beloved Tim Tam biscuits. He also emphasizes the value of creating memorable customer experiences, using an exceptional dining experience in Sydney as an example. Roger challenges business owners to find low-cost ways to delight customers and to standardize what works across their organizations. A visit to the late “Crocodile Hunter” Steve Irwin’s Australia Zoo in Queensland inspires reflections on how passion and a strong mission can sustain employee enthusiasm and customer loyalty long after a founder’s time.

Roger also introduces ThriveMore Autopilot, a new service designed to help brick-and-mortar fitness and wellness studios scale by leveraging proprietary AI and personalized calls to generate and manage leads. He wraps up by sharing lessons from Italy about value extraction, VIP experiences, and reducing friction in business operations, highlighted by a seamless return to the U.S. using Global Entry. Roger leaves listeners with a final takeaway: invest in experiences that create lasting memories rather than material possessions. Tune in for strategies that can create a meaningful impact for your small or mid-sized business.

Topics Include:

• Business Lessons from Abroad

• Lasting Lessons From “The Crocodile Hunter” Steve Irwin’s Legacy

• Building Brand Advocates: The Tim Tam Story

• What Italians Can Teach Everyone About Value Extraction

• Reducing Friction: The Power of Efficiency

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsors:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon

This week, Roger was truly honored to sit down with The Legend, Frank Shamrock, a former UFC and Strikeforce champion, and all-around mixed martial arts icon. Frank opens up about his tumultuous childhood, marked by instability and abuse, including being locked in a closet by his mother. He discusses his time in juvenile hall and prison, where he began a path of self-discovery and physical training. Frank also shares how he turned his life around through martial arts, becoming a champion in various MMA leagues, including the first-ever UFC middleweight (now light heavyweight) champion. He talks about important relationships in his life, especially with his adoptive father Bob Shamrock and half-brother Ken Shamrock, a MMA pioneer in his own right and pro wrestling legend, and their profound influence on his career.

In addition, Frank recounts his experiences training in Japan, his fights in the UFC, and transitioning into a successful career as a commentator and actor, through which he even worked with Chuck Norris. He also candidly discusses his struggles with alcohol and substance abuse, and the epiphany that led him to sobriety. Now, Frank uses his life experiences to coach high-performing executives, highlighting his commitment to personal growth and helping others achieve their best. This inspiring interview showcases Frank's resilience, determination, and the transformative power of martial arts.

Topics Include:

• Frank's Early Life and Tumultuous Childhood

• Reflections on Time in Prison and Self-Discovery

• Unpacking and Understanding the Fighter's Mindset

• Frank’s Transition to UFC and Early Challenges

• Coaching Executives and Personal Growth

Connect with Frank:

Website

Book

LinkedIn

Instagram

YouTube

X

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsors:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon

This week, Roger interviews Kami Kay Kirschbaum, founder of Civilian, a company dedicated to creating bulletproof clothing for civilians. Kami shares how, at 15, she lost a close friend to gun violence—an experience that ignited her lifelong mission to enhance personal safety. She reflects on her unconventional path from working as a hairdresser to moving to Sweden at 18 and eventually launching Civilian. The company specializes in stylish, functional bulletproof clothing, including t-shirts and hoodies designed to stop handgun bullets up to a .44 Magnum.

The episode explores how Civilian’s products seamlessly blend with everyday fashion, allowing people to wear protective gear that looks like regular clothing. Kami discusses the company’s growing partnerships and its focus on reaching consumers through e-commerce. Throughout the conversation, her passion for safety and innovation is unmistakable, making this a must-listen for anyone interested in entrepreneurial resilience, groundbreaking products, and the mission to save lives.

Topics Include:

• Getting to Know Kami Kay Kirschbaum
• The Impact of Gun Violence on Kami
• The Birth of Civilian Bulletproof Clothing
• Product Details and Market Strategy
• Kami’s Philosophy and Future Goals

Connect with Kami:

Website

LinkedIn

Instagram

TikTok

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsors:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon

This week, Roger had the privilege of sitting down with Janet McConnell, author of Elements of Aging Well, who transformed her life at age 47 to become a competitive natural bodybuilder. Janet shares her incredible journey from struggling with weight and health issues to becoming a certified fitness trainer and IBFF national champion. She also discusses the pivotal moments that drove her to take action, the importance of strength training, and how her fitness journey reshaped both her personal and professional life.

In their conversation, Janet recalls the emotional wake-up call from her doctor in her mid-forties and the disciplined path she followed to transform her body and mind. She explains how discovering an exercise she loved, setting realistic goals, and staying committed led to remarkable success. Janet also debunks common misconceptions about weightlifting for women, and highlights the importance of resilience and grit. With her sights set on competing again at 70, her story is a testament to the power of determination and the limitless possibilities that come with taking charge of one’s health!

Topics Include:

• Janet’s Inspirational Story of Transformation
• The Power of Proper Strength Training
• Overcoming Misconceptions About Weightlifting
• The Power of Finding a New Mission
• Advice for Starting Your Fitness Journey

Janet’s Book Recommendations:

The Obstacle is the Way: The Timeless Art of Turning Trials into Triumph

The Comfort Crisis: Embrace Discomfort To Reclaim Your Wild, Happy, Healthy Self

Outlive: The Science and Art of Longevity

Connect with Janet:

Website

Book

LinkedIn

YouTube

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsors:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon