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The oppawtunity - Pet tech’s biggest bets

The oppawtunity - Pet tech’s biggest bets

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The global pet tech market was valued at 6.3bn in 2023 and is expected to grow. The humanisation of pets has led to owners increasingly prioritising the health and happiness of their companions — resulting in innovation across pet food, wellbeing, insurance and more. But the investment opportunity spans beyonds pets too.


This podcast will dive into the hottest areas in pet tech, interviewing founders, investors and experts about the latest developments in the sector — and beyond.



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Episodes
  • Could AI transform how we care for pets?

    Could AI transform how we care for pets?
    Mar 18 2025

    With pet adoption booming during the pandemic, the tech that helps us care for our furry friends has become a huge global market. Last year it was valued at $6.3 billion and it’s projected to grow even further.

    It’s a big investment opportunity that spans beyond pets too.

    This week we are diving into AI — could the hottest tech in startups help us care better for our pets? And what are the risks of potentially shifting caring responsibilities to robots?


    Send us your review

    Do let us know what you think of the podcast at pettech@sifted.eu and subscribe to our Unleashed newsletter at https://unleashed.sifted.eu/
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    20 mins
  • Could science help our pets — and us — live for longer?

    Could science help our pets — and us — live for longer?
    Jan 22 2025

    With pet adoption booming during the pandemic, the tech that helps us care for our furry friends has become a huge global market. Last year it was valued at $6.3bn and it’s projected to grow even further. It’s a big investment opportunity that spans beyond pets too. This week we are diving into longevity — could science actually expand the lifespan of pets, and maybe even give some insight into extending our lives too?

    Links & resources mentioned in this episode:

    • Biological Age Algorithm
    • Longevity Study in Dogs - Purina Lifespan Study: 14-Year Life Span Study in Dogs | Purina Institute
    • Longevity Study in Older Cats: 9-Year Longevity Study in Cats | Purina Institute

    Send us your review

    Do let us know what you think of the podcast at pettech@sifted.eu and subscribe to our Unleashed newsletter at https://unleashed.sifted.eu/
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    28 mins
  • Can pet food help reinvent the whole food chain?

    Can pet food help reinvent the whole food chain?
    Nov 20 2024

    The UK has become the first European country to approve lab-grown meat, as pet food startup Meatly secured regulatory approval for its cultivated meat product. While lab-grown meat for human consumption is not yet approved in Europe, its approval for pet food could pave the way for broader application of the technology.

    At the same time, other pet techs are innovating with food — from creating protein-rich ingredients from yeast fermentation to protein derived from fungi. This episode will explore some of these innovations, asking what it means for pets — and what it means for the world.

    Send us your review

    Do let us know what you think of the podcast at pettech@sifted.eu and subscribe to our Unleashed newsletter at https://unleashed.sifted.eu/
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    11 mins

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