Send us a text

We break down the transformation story as a simple, powerful arc from sad to happy and explain how to guide clients from point A to point B without leaving them in the dark. We share concrete steps, a social media example, and why you must be the guide, not the hero.

• framing the problem as the audience’s “sad” and the goal as their “happy”
• showing the darkness with empathy, then leading to the light
• mapping a clear, stepwise path from point A to point B
• painting an attainable after-state buyers can believe
• using client stories where we act as the guide
• keeping language simple and outcomes concrete
• reminding listeners the transformation is why people buy

If you haven’t already, please give us a review

Support the show

Send us a text

What makes a story unforgettable isn’t a mountain of facts—it’s the feeling those facts ride in on. We break down Kamala Harris’s Diary of a CEO conversation as a living case study for how to craft narrative that people actually remember and repeat. This isn’t political punditry; it’s a toolkit for founders, creators, and leaders who want their message to stick in a noisy world.

We start by tracing how an origin story anchors everything else. Harris ties present-day choices to a childhood steeped in civil rights and community service, giving listeners a durable frame for understanding her values. From there, we examine the role of vulnerability: imposter syndrome, shock on election night, and the unpolished moments that make expertise feel human and believable. You’ll hear how those honest beats aren’t weakness—they’re bridges that carry trust across the gap between speaker and audience.

Then we map the mechanics of narrative tension and stakes. Instead of a flat timeline, Harris moves between hope and fear, control and uncertainty, professionalism and private doubt. That push and pull generates attention and gives outcomes weight. We translate those moves into practical prompts you can use right away: define what’s at risk, name the cost of inaction, and show the before-and-after your audience can feel. Finally, we explore why owning a clear voice—plain language, specific beliefs, and quotable lines—beats trying to please everyone. Clarity drives recall, and recall drives action.

If you’ve been leaning on data alone, this conversation will recalibrate your approach. You’ll walk away knowing how to pair emotion with evidence, connect micro experiences to macro beliefs, and use contrast to hold attention. Subscribe, share this with a friend who’s polishing their founder story, and leave a quick review to tell us which tactic you’re trying first.

Link to Original Diary of A CEO Episode on YouTube: https://youtu.be/D3lhrrXb4WI?si=oj2vDmCw45GOjz0r

Support the show

Send us a text

We show how a founder story becomes a trust and referral engine when it centers on one pivotal moment, a clear villain, real stakes, and a hard choice. We share the framework and prompts to help you write a story others can retell and that naturally leads to your offer.

• what a founder story is and is not
• why stories beat resumes for trust and recall
• common mistakes like vague claims and trauma dumping
• naming the villain your audience cares about
• raising stakes that show what is on the line
• making the risky choice that creates tension
• showing the messy middle with proof and lessons
• stating the outcome and mission that drive your work
• using prompts to draft and tighten your story
• tying the story cleanly to your offer

If you haven’t already, write us a review where you listen to your podcast, give us some feedback, and let me know what you need to make your story the one they remember

Support the show

Send us a text

When the internet looks flawless, it feels empty.

We open the studio door, let the dog bark, and make a case for why your most memorable work will always be the piece where something real sneaks through. Not chaos, not carelessness, but competence with edges. We break down how a voice crack, a pause, or an awkward laugh becomes a signal of safety that audiences instinctively trust, and why that emotional signal outperforms any perfectly scripted caption or AI-polished reel.

Across the conversation, we unpack the psychology of connection: how imperfection lowers defenses, invites empathy, and turns passive viewers into active fans. We talk through the “voice crack moment” as a turning point in storytelling, the instant your feelings become visible and your message finally lands. Then we contrast that with overproduction: flawless B-roll, sterile captions, and the glossy sameness that makes posts forgettable. The takeaway is simple and bold: people don’t connect with perfection; they want realness.

You’ll leave with practical ways to publish more human work: record once instead of twelve times, outline instead of scripting, keep micro-mistakes that don’t change meaning, and run every post through three checks—does it match what you mean, does it feel like you, and can your audience see you in it.

If you’re ready to trade sterile polish for memorable impact, press play, keep the crack in your voice, and let people meet you. Subscribe, share with a friend who needs this nudge, and leave a review to help others find the show.

Support the show

Send us a text

We break down seven essentials of business storytelling—from purpose and tension to transformation and a clear call to action—so you can craft stories people remember and act on. We keep it tight, practical, and focused on moving listeners from problem to decision.

• defining the purpose of your story and desired action
• making it personal while staying relevant to your offer
• opening with tension and clear stakes
• using specific details to spark emotion
• showing the client transformation from dark to light
• connecting your experience to their current pain
• cutting fluff to keep stories tight and persuasive
• ending with a strong, explicit call to action

Be sure to comment story on this podcast and let me know that you're interested in jumping into the story lab

If you haven't already, please run over to your favorite podcast platform and give us a rating, share some feedback, and let us know what we're doing well and what you want to see

Sponsored by The Unforgettable Edit
Get 75% Off of your Unforgettable Edit just click the link above.

Support the show

Send us a text

The stories where we fall down or fail are the most important ones to share. These "lessons learned" moments humanize us, make us relatable, and provide valuable insights that can help others avoid similar pitfalls.

• Failure stories are powerful connection points with your audience
• When starting in social media consulting, I made a major presentation mistake
• I prepared advanced strategies for an audience who didn't know what Facebook was
• Had to throw away my presentation and start with absolute basics
• This failure shaped my entire business approach and led to teaching opportunities
• Sharing mistakes makes you more human and relatable
• Your "lessons learned" can save others time and frustration
• These stories demonstrate growth and real expertise
• It's not about falling down but how you get back up

Please go to your favorite podcast platform and give us a rating or write a review.

Support the show

Send us a text

Every coach on social media has heard the advice "just share your story" - but which stories should you actually tell? Not all stories generate engagement, and even fewer convert followers into paying clients. This episode cuts through the confusion to deliver a clear framework for strategic storytelling that actually grows your coaching business.

Discover why you need both your anchor "founder story" and smaller everyday narratives to build a memorable brand. I explain why repetition isn't annoying but essential branding - people need to see your story at least seven times before it truly sticks! Learn how to create a comprehensive story file with different versions of your key stories for various contexts and platforms.

The visual component of storytelling often gets overlooked, but your photos and videos communicate powerful emotions without requiring lengthy explanations. I break down which story formats work best for different purposes - reels for emotional impact, graphics for clarity, and carousels for step-by-step narratives. Most importantly, you'll learn which stories actually convert clients instead of just generating sympathy likes.

The critical difference between vulnerability and oversharing comes down to a simple question: are you sharing to get support from your audience or to offer support to them? Oversharing serves you; true storytelling serves them. Before hitting post on your next personal story, ask yourself who really benefits. Your audience doesn't need perfection, but they also don't need every detail of your personal diary.

Ready to craft stories that position you as the expert guide who helps clients move from darkness to light? Comment on this episode to learn more about my Signature Style System and transform your social media storytelling from random sharing to strategic client attraction. It's time to make your story the one they remember - the truth that ignites the reason they stay.

Send us a text

Ever wonder how Taylor Swift maintains such a powerful connection with millions of fans? The answer lies in her masterful storytelling abilities—a skill we can all learn from regardless of our field.

This week, I watched a storytelling masterclass unfold when Taylor Swift appeared on Travis and Jason Kelce's New Heights podcast. What made her appearance so compelling wasn't celebrity status, but her ability to bring listeners along on emotional journeys. When Taylor described regaining her masters—falling to her knees, unable to catch her breath—we weren't just hearing about a business transaction. We were transported to that moment, feeling her overwhelming emotions as if they were our own.

This transportive quality defines great storytelling. Taylor's genius extends beyond podcasts into her songwriting, where she creates universal moments that feel intensely personal. We all know someone who was "trouble when they walked in" or fits perfectly into that "blank space." Her stories work because they make us feel seen, functioning as mirrors where listeners recognize their own experiences.

The powerful lesson here? Your stories aren't actually about you—they're about your audience. When crafting your narratives, ask: Who is my audience? What will make them feel seen? Which moments from my journey will resonate with them? You don't need millions of fans analyzing your Easter eggs to create meaningful connections. You simply need to share authentic experiences that allow your audience to see themselves in your story.

Ready to transform your storytelling approach? Watch Taylor's New Heights appearance and observe how she masterfully connects. Then apply those techniques to your own content creation. Share who you are as a person, not just what you offer. When your audience feels truly seen and understood, that's when your story becomes the one they remember.

Support the show