From graphic designer to multi-passionate CEO, Liz Garcia shows us what it looks like to build a life and business rooted in courage, clarity, and bold reinvention.

During our conversation, I sit down with Liz, the dynamic CEO of Storage Theory and co-founder of G.W. Spice Co., whose journey into entrepreneurship began not with a business plan, but with a life-altering wake-up call. Known for her contagious energy, heartfelt storytelling, and practical approach to product-based growth, Liz also hosts The Liz Garcia Show, where she champions purpose-driven action for busy go-getters.

Liz opens up about the pivotal moment in 2021 when her husband’s cancer diagnosis forced them to re-evaluate everything. That season became the catalyst for pursuing the dreams they had long postponed. After his remission in early 2022, they moved quickly to launching their first company, starting her podcast, and embracing entrepreneurship with a renewed sense of urgency. Liz also shares the unconventional, creatively structured deal that allowed them to acquire Storage Theory in 2024, proving that resourcefulness can open doors even without deep capital.

Throughout our conversation, Liz breaks down the practical systems that keep her thriving while running multiple ventures, from activity stacking and time blocking, to ditching multitasking in favor of focused energy. She shares grounded wisdom on conquering perfectionism, building momentum through “messy consistency,” and understanding the real complexities of scaling on Amazon. Her insights on delegation, SEO, branding, and leveraging PR firms like Chic Execs offer a roadmap for product founders ready to level up.

At its heart, Liz’s story is a reminder that reinvention is possible at any moment, especially when we lead with courage, creativity, and intention. This episode is packed with mindset shifts, tactical gems, and permission to start before you feel ready.

Tune in to hear Liz’s inspiring journey and the strategies she uses to help women build the million-dollar businesses they dream of.

Chapters

👋 00:55 Meet Liz Garcia and Her Entrepreneurial Rise

💫 02:31 Liz’s Journey from Health Crisis to Purposeful Entrepreneurship

🎨 05:23 How Liz Shifted from Graphic Design to People-Centered Sales

🏠 08:18 How Storage Theory Entered Liz’s Life

🤝 10:06 Navigating the Storage Theory Acquisition with Creativity

🛍️ 16:38 New Product Innovations at Storage Theory

⚡ 19:19 How Liz Balances Multiple Ventures with Intention

✨ 36:28 Final Reflections and Closing Inspiration

Links
Website: Storage Theory
Instagram: @lizgarcia.me
Instagram: @storagetheory
Check out Liz’s website and connect with her on Instagram to follow her journey, explore her products, and dive deeper into the bold, simplified approach to entrepreneurship she champions.

Sponsor
Go From Expert to Thought Leader with the Genius Discovery Program.
Book Directly with Kent: http://talktokent.com
Or, Check Out: geniusdiscovery.org

Reach out to Adrienne: hello@sheleadsmedia.com

Visit our website: www.sheleadsmedia.com

Join us at the upcoming She Leads LIVE 2025 conference in NYC on November 6th & 7th. Learn more at sheleadsmedia.com

"I love ♥️ listening to The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, I’d love it if you would take a moment and give our podcast some love too. To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests featured on The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺 Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!!

— Adrienne

From personal crisis to entrepreneurial empowerment, Amy Nubson shares her journey of reclaiming herself, building a business on her own terms, and guiding women leaders to achieve success with clarity, courage, and confidence.

Amy Nubson, CEO of Nufire Collective, is known for helping entrepreneurs and leaders break free from limiting beliefs and create businesses that reflect their values. She has transformed her own life after facing devastating personal and financial challenges, turning her experiences into actionable frameworks that empower other women to thrive both personally and professionally.

Her journey wasn’t easy. After her husband’s severe car accident left the family with overwhelming medical debt, Amy found herself paralyzed in her office, watching the snow fall and realizing that her old approach of relentless hard work no longer worked. This turning point forced her to examine deeply ingrained childhood narratives about sacrifice and success, ultimately inspiring her three C’s framework, clarity, courage, and confidence, which became the foundation for her business and coaching philosophy.

In our conversation, Amy shares practical insights for overcoming limiting beliefs, including the importance of storytelling, setting boundaries, and cultivating financial literacy. She emphasizes that recognizing and reframing internal narratives allows women to make courageous choices, prioritize personal well-being, and build meaningful businesses without sacrificing themselves. Her perspective on money, community, and collaboration encourages leaders to redefine success beyond arbitrary numbers and focus instead on impact and fulfillment.

Amy’s story is a testament to the power of resilience, intentionality, and the transformative impact of women supporting women. Tune in to hear how Amy teaches us that true leadership begins with knowing yourself and building a life that reflects your values, not just your earnings. Walk away inspired to challenge your own assumptions about work, success, and worth.

Chapters
👋 01:01 Meet Amy Nubson, CEO of Nufire Collective

💪 02:32 Amy’s Journey Overcoming Adversity

📖 07:05 The Power of Storytelling and Self-Discovery

⚖️ 15:23 Balancing Personal and Business Goals

📊 23:48 Understanding Growth Metrics

🚀 24:48 The One-Person Path to a Million-Dollar Business

🤖 26:02 Adapting to AI in Business

🤝 28:26 The Power of Collaboration

🎤 29:11 The Value of Live Events

Links
Website: https://nufirecollective.com
Instagram: https://www.instagram.com/nufirecollective/#
LinkedIn: https://www.linkedin.com/in/amynubson-business-coach/
Special Offer: https://nufirecollective.com/exploring-your-story/
Connect with Amy Nubson to explore her 3C framework, learn how to align business with personal values, and engage with her community at Nufire Collective.

Sponsor
Go From Expert to Thought Leader with the Genius Discovery Program: http://talktokent.com

Reach out to Adrienne: hello@sheleadsmedia.com

Visit our website: www.sheleadsmedia.com

Join us at the upcoming She Leads LIVE 2025 conference in NYC on November 6th & 7th. Learn more at sheleadsmedia.com

"I love ♥️ listening to The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, I’d love it if you would take a moment and give our podcast some love too. To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests featured on The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺 Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!!

— Adrienne

From co-founder to community builder, Midori Verity shares her evolution from running a business alongside her husband to launching Fuel to Fire, a growth accelerator helping entrepreneurs unlock their zone of genius, crush sales goals, and lead with unstoppable clarity.

In our inspiring conversation, Midori opens up about the pivotal transitions that shaped her journey, from navigating corporate dynamics to scaling multiple ventures and ultimately designing a business that empowers others to grow without burnout. She speaks candidly about what happens when women hit the million-dollar mark and realize their focus shifts from personal achievement to team empowerment and collective success. For Midori, that realization became the spark behind Fuel to Fire and her 21-Day PowerSprint — a focused experience that helps entrepreneurs achieve measurable progress, fast.

Throughout our conversation, Midori breaks down the mindset traps that keep even high-achieving women playing small, including fears like “I’m not ready,” or “I don’t have time.” She reminds us that success isn’t about doing it all; it’s about doing what matters most, surrounding yourself with the right people, and staying laser-focused on leads and sales — the lifeblood of every growing business. Her approach blends structure, accountability, and confidence-building so entrepreneurs can stop spinning their wheels and start scaling strategically.

At its heart, Midori’s story is about evolution of mindset, leadership, and self-belief. It’s proof that clarity, mentorship, and community can transform the way women lead and the way their businesses grow. If you’ve ever felt torn between doing more and doing better, this conversation will reignite your vision and remind you what’s possible when you fully commit.

Tune in to hear how Midori is helping women entrepreneurs accelerate with purpose and step boldly into their next level of success.

Chapters

👋 00:56 Welcoming Midori Verity and Her Leadership Journey

💡 01:47 Strategies That Help Women Entrepreneurs Overcome Challenges

🧠 05:45 Shifting Mindsets and Breaking Through Limiting Beliefs

🎯 09:03 Live Coaching and Actionable Insights for Business Growth
🗺️ 13:00 The Roadmap to 7 or 8 figures isn't so hard when you have the Roadmap

🤝 23:39 Building Collaboration and Collective Genius in Leadership

💪 24:59 Empowering Women and Expanding the She Leads Vision

🔥 27:59 Midori Verity’s Path from Entrepreneur to CEO of Fuel to Fire

🔍 29:56 The Power of Laser Focus for Sustainable Business Growth

⚡ 35:01 Accelerating Success with the 21-Day PowerSprint Framework

Links
Website: https://www.fueltofire.co/power-sprint
LinkedIn: https://www.linkedin.com/in/midoriverity/
Check out Midori Verity’s website to explore her 21-Day PowerSprint, connect with her on LinkedIn, and discover how her proven frameworks can help you sell with confidence and scale your business with clarity.

Sponsor
Go From Expert to Thought Leader with the Genius Discovery Program: http://talktokent.com

Reach out to Adrienne: hello@sheleadsmedia.com

Visit our website: www.sheleadsmedia.com

Join us at the upcoming She Leads LIVE 2025 conference in NYC on November 6th & 7th. Learn more at sheleadsmedia.com

"I love ♥️ listening to The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, I’d love it if you would take a moment and give our podcast some love too. To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests featured on The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺 Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!!

— Adrienne

From corporate executive to wealth and wellness visionary, Nancy Griffin’s journey is a powerful example of what happens when women choose courage over comfort and clarity over perfection.

In this episode, I sit down with Nancy, the founder of Women, Worth & Wellness®, to talk about the deep connection between health, wealth, and self-worth. Nancy’s story began in the corporate world at Procter & Gamble, where she climbed the ranks but felt the pull toward something more meaningful. Her decision to leave corporate life and eventually create a space where women could lead, give, and grow with confidence has since impacted countless lives.

What I love about Nancy’s story is how honest she is about the turning points that shaped her. She speaks candidly about the advice that once held her back, the glass ceilings she pushed through, and the moment she realized that courage was the key to everything. From running for political office to stepping into entrepreneurship, Nancy shows us that reinvention is not just possible but essential for women who want to lead on their own terms.

Throughout our conversation, Nancy shares practical wisdom that every woman should hear. She reminds us that wealth management is not simply about investments but about stewardship, confidence, and understanding the bigger picture of your life. Whether she’s explaining how to build trust with advisors, start saving with whatever you have, or integrate health and wealth as one holistic journey, her insights are grounded, empowering, and deeply human.

Nancy’s perspective is a beautiful reminder that courage is the bridge between self-worth and success. This conversation will inspire you to step into your power, make bold financial decisions, and care for yourself as your greatest asset.

Tune in to hear Nancy’s incredible story and learn how to lead and live with more purpose, confidence, and joy.

Chapters

👋 00:56 Meet Nancy Women Worth and Wellness

💡 02:39 Exploring the Intersection of Health Wealth and Self-Worth

🏢 05:18 Nancy's Journey From Corporate to Wealth Management

📚 13:57 Empowering Women Through Financial Education

🎤 19:14 She Leads Media Live 2025 Announcement

💬 24:51 The Importance of Dialogue in Financial Decisions

⚖️ 25:53 Understanding Gender Differences in Investment Strategies

🤝 27:26 The Role of Financial Advisors

🌱 30:19 Financial Advice for Young Women

🌟 39:40 Support for Leaders at TalkToKent.com

Links

Website: https://womenworthwellness.com/
LinkedIn: https://www.linkedin.com/company/womenworthandwellness
Visit Women, Worth & Wellness®, connect with Nancy Griffin on LinkedIn, and explore her work to start aligning your health, wealth, and self-worth today.

She Leads Live Event Tickets: www.eventbrite.com/e/1043959088737/?discount=TheSheLeadsPODCAST

Connect with Adrienne Garland at the She Leads Live conference and visit the link to reserve your spot, take advantage of the special discount, and step into a room where your leadership and vision belong.

Find out more about the Genius Discovery Program: http://talktokent.com

Reach out to Adrienne: hello@sheleadsmedia.com

Visit our website: www.sheleadsmedia.com

Join us at the upcoming She Leads LIVE 2025 conference in NYC on November 6th & 7th. Learn more at sheleadsmedia.com

"I love ♥️ listening to The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, I’d love it if you would take a moment and give our podcast some love too. To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests featured on The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺 Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!!

— Adrienne

From intimate community to transformational business movement, She Leads Live is where women entrepreneurs step into their full power and scale with intention.

I am thrilled to welcome you back and to finally share everything we have planned for She Leads Live in New York City on November 6–7. This is not another overwhelming mega-conference. It is a curated, deeply connected environment designed for serious women entrepreneurs who are ready to expand their vision, their revenue, and their global reach. From the moment you arrive, every detail is crafted to support your growth as both a leader and a founder.

We kick things off Thursday at the stunning M.M.LaFleur Bryant Park Showroom for a high-quality networking session complete with a special $50 credit toward their incredible professional women’s clothing. For our VIP guests, the evening continues inside a multi-million-dollar Manhattan property staged by Cheryl Eisen of IMG New York City, featuring poet Janna Willoughby-Lohr and an investing panel focused on unlocking capital for women-owned businesses.

Friday is our full conference day at the Renaissance Marriott Chelsea Hotel, beginning with networking and vendors at 8:15 AM. You will hear from remarkable experts including Carol Frazier on dance as a high-performance tool, Dr. Sharon Melnick on AI and personal power, media leaders from Forbes Women on how to pitch your story, and entrepreneurs redefining leadership, digital presence, impact, and global expansion. These are high-value conversations that connect directly to the realities of running, scaling, and sustaining a business today.

What sets She Leads Live apart is not just the content, it is the environment. Women walk away with real deals, new partnerships, expanded confidence, and extraordinary momentum. This is your invitation to invest in yourself, make strategic connections, and step boldly into what comes next.

Join me for She Leads Live in NYC. I cannot wait to welcome you into the room!

Chapters

🎙️ 00:55 Upcoming She Leads Live Conference Overview

🌟 01:43 VIP Evening Experience with Women Leaders

📅 02:51 Inside Day One at She Leads Live

🚀 03:38 Celebrating Women’s Success Stories

🤝 09:04 The Power of Face to Face Networking

💰 13:14 Special Discount Offer Code for She Leads Live Tickets

📣 14:50 She Leads Live Event Invitation

🎤 22:06 Inside Day Two at She Leads Live

📈 30:43 How She Leads Live Drives Real Business Growth

✅ 36:26 Join Us and Take Action

Links
She Leads Live Event Tickets: www.eventbrite.com/e/1043959088737/?discount=TheSheLeadsPODCAST

Connect with Adrienne Garland at the She Leads Live conference and visit the link to reserve your spot, take advantage of the special discount, and step into a room where your leadership and vision belong.

Website: https://www.papercraftmiracles.com/
LinkedIn: https://www.linkedin.com/in/janna-willoughby-lohr/
Check out Papercraft Miracles, connect with Janna on LinkedIn, and explore her sustainable handmade creations to get inspired to build with purpose and lead with heart.

Reach out to Adrienne: hello@sheleadsmedia.com

Visit our website: www.sheleadsmedia.com

Join us at the upcoming She Leads LIVE 2025 conference in NYC on November 6th & 7th. Learn more at sheleadsmedia.com

"I love ♥️ listening to The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, I’d love it if you would take a moment and give our podcast some love too. To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests featured on The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺 Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!!

— Adrienne

From poet to paper artist and conscious entrepreneur, Janna Willoughby-Lohr shares how she built a purpose-driven company that proves creativity and sustainability can spark community, connection, and real economic change.

Janna is the founder and lead artist of Papercraft Miracles, an eco-friendly handmade paper art studio in Buffalo, New York, creating everything from plantable seed paper to realistic paper flowers for clients like Lionel Richie, Lowe’s, Pinterest, and Capital One. Named a Top 10 NAWBO Woman Business Owner of the Year and featured on discovery+’s Meet Your Makers Showdown, Janna has carved out a powerful space in the art and business world by choosing impact over unchecked growth.

Her journey began with financial limitations that led her to Warren Wilson College, where she unexpectedly discovered the book arts department and experienced a spiritual awakening through papermaking. When traditional programs failed to support her vision, she built her own major, combining business, creative arts, and social work, at just nineteen years old. That innovative mindset taught her early on that artists don’t just need technical skill, they need communication, confidence, and courage to own their voice.

In our conversation, Janna dismantles the myth that artists can’t thrive financially and challenges the toxic “fempreneur” culture selling unrealistic success. Instead, she offers a framework of conscious entrepreneurship grounded in sustainability, community, and stakeholder-focused models like B Corps. She shares practical insights on scaling with intention, overcoming imposter syndrome, and designing businesses that honor both people and the planet.

We also dive into authenticity in leadership, the evolution of women’s roles in business, and the rising demand for connection in a digital age. Janna’s work proves that handmade, meaningful experiences can combat isolation and rebuild community, and that women entrepreneurs are uniquely positioned to lead this shift. This episode is an inspiring reminder that your creativity, your voice, and your vision matter more than perfection.

Tune in to hear how Janna is redefining success and lighting the path for purpose-driven founders everywhere.

Chapters

👋 00:56 Meet Janna Willoughby-Lohr

🎓 02:47 Discovering Purpose and Building a Business

🎨 06:02 Navigating the Realities of the Artist’s Path

👩‍💼 13:56 Women Leading and Redefining entrepreneurship

📉 23:25 Rethinking Growth and Sustainable Business

🤖 24:54 Understanding AI’s Impact on Creativity and Society

🛍️ 29:20 How Consumer Choices Shape Corporate Behavior

🌿 34:24 Building Papercraft Miracles with Sustainability

❤️ 39:10 Human Connection as the Heart of Leadership

Links
Website: https://www.papercraftmiracles.com/
LinkedIn: https://www.linkedin.com/in/janna-willoughby-lohr/
Check out Papercraft Miracles, connect with Janna on LinkedIn, and explore her sustainable handmade creations to get inspired to build with purpose and lead with heart.

Reach out to Adrienne: hello@sheleadsmedia.com

Visit our website: www.sheleadsmedia.com

Join us at the upcoming She Leads LIVE 2025 conference in NYC on November 6th & 7th. Learn more at sheleadsmedia.com

"I love ♥️ listening to The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, I’d love it if you would take a moment and give our podcast some love too. To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests featured on The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺 Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!!

— Adrienne

From Germany to California, Dr. Christiane Schroeter shares how a lifelong fascination with creating value and visibility shaped her journey from professor to bestselling author, speaker, and business coach helping entrepreneurs thrive with clarity and confidence.

Christiane’s story begins in Germany, where childhood curiosity about TV commercials planted the seeds of her entrepreneurial spirit. That spark eventually led her to the United States, where she built an acclaimed career as a university professor in marketing, innovation, and entrepreneurship. But her impact soon expanded far beyond the classroom as she ventured into podcasting, publishing, and coaching, reaching thousands of entrepreneurs eager to learn how to scale with both purpose and wellness.

Along the way, Christiane faced pivotal turning points, from overcoming imposter syndrome to claiming her place in a saturated book market. She discovered the power of persistence through her Petite Practice™ framework, which emphasizes small, consistent actions over perfectionism. This approach not only helped her complete her dissertation but also fueled her rise as a three-time bestselling author and the host of the globally ranked Happy Healthy Hustle Podcast.

At the heart of her message is a refreshing reminder: success doesn’t come from burning out, but from building balance. Christiane models this truth by integrating fitness, wellness, and family into her entrepreneurial journey — proving that self-care is not a distraction but a strategy. For women leaders especially, her advice to cultivate quiet confidence, build community, and trust in their unique strengths offers a blueprint for scaling past barriers with grace and power.

This conversation is equal parts inspiring and practical, offering mindset shifts, business strategies, and wellness practices you can apply immediately. Tune in to hear Dr. Christiane’s wisdom and discover how to align your life, leadership, and legacy with what matters most.

Chapter
👩‍🏫 00:55 Meet Dr. Christiane Schroeter and Her Journey

🌍 02:21 From Germany to California Building a Global Career

💡 03:55 Growth Mindset Lessons for Entrepreneurs

🎯 08:28 Creating Impact with Purpose-Driven Business

🧘‍♀️ 18:40 Balancing Wellness and Entrepreneurship

✨ 30:57 Confidence as the Key to Business Success

🤝 34:46 Building Community to Strengthen Confidence

🌟 36:39 Discovering Superpowers Through Connection

Links
Website: doctorchristiane.com
Instagram: @doctor.christiane
YouTube: @doctor.christiane
Check out Dr. Christiane Schroeter’s website to explore her Petite Practice™ framework, connect with her on Instagram and YouTube for high-energy, results-driven content, and dive into her Happy Healthy Hustle Podcast for strategies to grow your business while living in balance.

Reach out to Adrienne: hello@sheleadsmedia.com

Visit our website: www.sheleadsmedia.com

Join us at the upcoming She Leads LIVE 2025 conference in NYC on November 6th & 7th. Learn more at sheleadsmedia.com

"I love ♥️ listening to The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, I’d love it if you would take a moment and give our podcast some love too. To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests featured on The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺 Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!!

— Adrienne