From graphic designer to multi-passionate CEO, Liz Garcia shows us what it looks like to build a life and business rooted in courage, clarity, and bold reinvention.

During our conversation, I sit down with Liz, the dynamic CEO of Storage Theory and co-founder of G.W. Spice Co., whose journey into entrepreneurship began not with a business plan, but with a life-altering wake-up call. Known for her contagious energy, heartfelt storytelling, and practical approach to product-based growth, Liz also hosts The Liz Garcia Show, where she champions purpose-driven action for busy go-getters.

Liz opens up about the pivotal moment in 2021 when her husband’s cancer diagnosis forced them to re-evaluate everything. That season became the catalyst for pursuing the dreams they had long postponed. After his remission in early 2022, they moved quickly to launching their first company, starting her podcast, and embracing entrepreneurship with a renewed sense of urgency. Liz also shares the unconventional, creatively structured deal that allowed them to acquire Storage Theory in 2024, proving that resourcefulness can open doors even without deep capital.

Throughout our conversation, Liz breaks down the practical systems that keep her thriving while running multiple ventures, from activity stacking and time blocking, to ditching multitasking in favor of focused energy. She shares grounded wisdom on conquering perfectionism, building momentum through “messy consistency,” and understanding the real complexities of scaling on Amazon. Her insights on delegation, SEO, branding, and leveraging PR firms like Chic Execs offer a roadmap for product founders ready to level up.

At its heart, Liz’s story is a reminder that reinvention is possible at any moment, especially when we lead with courage, creativity, and intention. This episode is packed with mindset shifts, tactical gems, and permission to start before you feel ready.

Tune in to hear Liz’s inspiring journey and the strategies she uses to help women build the million-dollar businesses they dream of.

Chapters

👋 00:55 Meet Liz Garcia and Her Entrepreneurial Rise

💫 02:31 Liz’s Journey from Health Crisis to Purposeful Entrepreneurship

🎨 05:23 How Liz Shifted from Graphic Design to People-Centered Sales

🏠 08:18 How Storage Theory Entered Liz’s Life

🤝 10:06 Navigating the Storage Theory Acquisition with Creativity

🛍️ 16:38 New Product Innovations at Storage Theory

⚡ 19:19 How Liz Balances Multiple Ventures with Intention

✨ 36:28 Final Reflections and Closing Inspiration

Links
Website: Storage Theory
Instagram: @lizgarcia.me
Instagram: @storagetheory
Check out Liz’s website and connect with her on Instagram to follow her journey, explore her products, and dive deeper into the bold, simplified approach to entrepreneurship she champions.

Sponsor
Go From Expert to Thought Leader with the Genius Discovery Program.
Book Directly with Kent: http://talktokent.com
Or, Check Out: geniusdiscovery.org

Reach out to Adrienne: hello@sheleadsmedia.com

Visit our website: www.sheleadsmedia.com

Join us at the upcoming She Leads LIVE 2025 conference in NYC on November 6th & 7th. Learn more at sheleadsmedia.com

"I love ♥️ listening to The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, I’d love it if you would take a moment and give our podcast some love too. To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests featured on The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺 Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!!

— Adrienne

From personal crisis to entrepreneurial empowerment, Amy Nubson shares her journey of reclaiming herself, building a business on her own terms, and guiding women leaders to achieve success with clarity, courage, and confidence.

Amy Nubson, CEO of Nufire Collective, is known for helping entrepreneurs and leaders break free from limiting beliefs and create businesses that reflect their values. She has transformed her own life after facing devastating personal and financial challenges, turning her experiences into actionable frameworks that empower other women to thrive both personally and professionally.

Her journey wasn’t easy. After her husband’s severe car accident left the family with overwhelming medical debt, Amy found herself paralyzed in her office, watching the snow fall and realizing that her old approach of relentless hard work no longer worked. This turning point forced her to examine deeply ingrained childhood narratives about sacrifice and success, ultimately inspiring her three C’s framework, clarity, courage, and confidence, which became the foundation for her business and coaching philosophy.

In our conversation, Amy shares practical insights for overcoming limiting beliefs, including the importance of storytelling, setting boundaries, and cultivating financial literacy. She emphasizes that recognizing and reframing internal narratives allows women to make courageous choices, prioritize personal well-being, and build meaningful businesses without sacrificing themselves. Her perspective on money, community, and collaboration encourages leaders to redefine success beyond arbitrary numbers and focus instead on impact and fulfillment.

Amy’s story is a testament to the power of resilience, intentionality, and the transformative impact of women supporting women. Tune in to hear how Amy teaches us that true leadership begins with knowing yourself and building a life that reflects your values, not just your earnings. Walk away inspired to challenge your own assumptions about work, success, and worth.

Chapters
👋 01:01 Meet Amy Nubson, CEO of Nufire Collective

💪 02:32 Amy’s Journey Overcoming Adversity

📖 07:05 The Power of Storytelling and Self-Discovery

⚖️ 15:23 Balancing Personal and Business Goals

📊 23:48 Understanding Growth Metrics

🚀 24:48 The One-Person Path to a Million-Dollar Business

🤖 26:02 Adapting to AI in Business

🤝 28:26 The Power of Collaboration

🎤 29:11 The Value of Live Events

Links
Website: https://nufirecollective.com
Instagram: https://www.instagram.com/nufirecollective/#
LinkedIn: https://www.linkedin.com/in/amynubson-business-coach/
Special Offer: https://nufirecollective.com/exploring-your-story/
Connect with Amy Nubson to explore her 3C framework, learn how to align business with personal values, and engage with her community at Nufire Collective.

Sponsor
Go From Expert to Thought Leader with the Genius Discovery Program: http://talktokent.com

Reach out to Adrienne: hello@sheleadsmedia.com

Visit our website: www.sheleadsmedia.com

Join us at the upcoming She Leads LIVE 2025 conference in NYC on November 6th & 7th. Learn more at sheleadsmedia.com

"I love ♥️ listening to The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, I’d love it if you would take a moment and give our podcast some love too. To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests featured on The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺 Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!!

— Adrienne

From co-founder to community builder, Midori Verity shares her evolution from running a business alongside her husband to launching Fuel to Fire, a growth accelerator helping entrepreneurs unlock their zone of genius, crush sales goals, and lead with unstoppable clarity.

In our inspiring conversation, Midori opens up about the pivotal transitions that shaped her journey, from navigating corporate dynamics to scaling multiple ventures and ultimately designing a business that empowers others to grow without burnout. She speaks candidly about what happens when women hit the million-dollar mark and realize their focus shifts from personal achievement to team empowerment and collective success. For Midori, that realization became the spark behind Fuel to Fire and her 21-Day PowerSprint — a focused experience that helps entrepreneurs achieve measurable progress, fast.

Throughout our conversation, Midori breaks down the mindset traps that keep even high-achieving women playing small, including fears like “I’m not ready,” or “I don’t have time.” She reminds us that success isn’t about doing it all; it’s about doing what matters most, surrounding yourself with the right people, and staying laser-focused on leads and sales — the lifeblood of every growing business. Her approach blends structure, accountability, and confidence-building so entrepreneurs can stop spinning their wheels and start scaling strategically.

At its heart, Midori’s story is about evolution of mindset, leadership, and self-belief. It’s proof that clarity, mentorship, and community can transform the way women lead and the way their businesses grow. If you’ve ever felt torn between doing more and doing better, this conversation will reignite your vision and remind you what’s possible when you fully commit.

Tune in to hear how Midori is helping women entrepreneurs accelerate with purpose and step boldly into their next level of success.

Chapters

👋 00:56 Welcoming Midori Verity and Her Leadership Journey

💡 01:47 Strategies That Help Women Entrepreneurs Overcome Challenges

🧠 05:45 Shifting Mindsets and Breaking Through Limiting Beliefs

🎯 09:03 Live Coaching and Actionable Insights for Business Growth
🗺️ 13:00 The Roadmap to 7 or 8 figures isn't so hard when you have the Roadmap

🤝 23:39 Building Collaboration and Collective Genius in Leadership

💪 24:59 Empowering Women and Expanding the She Leads Vision

🔥 27:59 Midori Verity’s Path from Entrepreneur to CEO of Fuel to Fire

🔍 29:56 The Power of Laser Focus for Sustainable Business Growth

⚡ 35:01 Accelerating Success with the 21-Day PowerSprint Framework

Links
Website: https://www.fueltofire.co/power-sprint
LinkedIn: https://www.linkedin.com/in/midoriverity/
Check out Midori Verity’s website to explore her 21-Day PowerSprint, connect with her on LinkedIn, and discover how her proven frameworks can help you sell with confidence and scale your business with clarity.

Sponsor
Go From Expert to Thought Leader with the Genius Discovery Program: http://talktokent.com

Reach out to Adrienne: hello@sheleadsmedia.com

Visit our website: www.sheleadsmedia.com

Join us at the upcoming She Leads LIVE 2025 conference in NYC on November 6th & 7th. Learn more at sheleadsmedia.com

"I love ♥️ listening to The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, I’d love it if you would take a moment and give our podcast some love too. To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests featured on The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺 Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!!

— Adrienne