Most service businesses rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern service business marketing looks like: clear USPs, strong online presence, targeted advertising, and lead nurture.

We’ll talk about where companies waste money, what platforms actually work (like Google and Meta), and how to build a marketing engine that creates consistent, measurable growth.

This isn’t theory — it’s the exact marketing foundation we’ve used to grow service companies across the country. If you’re ready to grow your business, this episode will show you where to start.

Scaling a service business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every service company needs: lead tracking, estimates, job scheduling, payments, customer follow-up, and reviews.

You’ll see how high-growth companies build scalable, repeatable workflows that don’t fall apart when things get busy. From software to standard operating procedures, we’ll cover what you need in place before you try to scale. If your business feels like chaos every time it gets busy, this episode will help you build the systems to support real growth.

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a service business… is the person running it.

You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. We’ll cover how great owners focus on the right things, track the right metrics, empower their people, and stop trying to “do it all.”

If you’re working harder than ever but not seeing the results, this episode will challenge you to grow yourself first.

Most service businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in service industries. Whether you’re a contractor, technician, or service-based entrepreneur, you’ll learn how to staff the key roles that matter: the person answering the phone, the sales rep driving revenue, the marketing help generating leads, and the crews who deliver the service. We also talk about the one role most owners wait too long to hire — and how bringing on the right person can free you up to lead instead of react.

If your company is stuck, it’s probably a people problem. This episode helps you fix it.

In this bonus episode of The Service Business Marketing Podcast, we break down the traits that set growth-ready companies apart from those that stay stuck. From trusting their team to knowing their numbers, the most successful service businesses share a mindset and structure that fuels sustainable growth. If you want to know whether your company is truly ready for next-level marketing, this episode will show you what it takes — and what to avoid.

In this episode of The Service Business Marketing Podcast, we talk about how smart service businesses are using appointment automation to capture more leads and book more jobs — with less hassle. You’ll learn how to integrate online booking links into your website, connect scheduling tools to your CRM or calendar, and even send booking links via text using your phone system. If you want to stop losing leads and start filling your calendar faster, this episode is packed with practical steps.

In this episode of The Service Business Marketing Podcast, we break down how to use video ads to grab attention, drive leads, and dominate your local market on Meta and YouTube. You’ll learn which types of video ads work best, how to create scroll-stopping content on a budget, and why video marketing is essential for any serious ad strategy. This isn’t about “going viral” — it’s about running video campaigns that convert. Tune in to learn how to get results with the most powerful ad format available.

In this bonus episode of The Service Business Marketing Podcast, we explore how smart companies stay strong — even during economic slowdowns. Learn what separates recession-proof service businesses from those that struggle. We’ll cover marketing strategies that work in a tight economy, how to position your business for essential demand, and what it takes to gain market share while others pull back. If you want to keep growing, even when others stall, this episode is packed with practical insights.