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The Service Business Marketing Podcast

The Service Business Marketing Podcast

By: Gro.Inc
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Step into "The Service Business Marketing Podcast," a dynamic 12-episode series specifically designed for a broad range of service-based businesses. Guided by the seasoned expertise of marketing specialist Matt Law, this podcast series offers a comprehensive look at effective marketing strategies tailored to the unique needs of service industries. From deep dives into SEO and digital marketing to mastering customer relationships and retention, each episode is packed with practical tips and insights. Perfect for service business owners looking to sharpen their marketing skills or expand.Gro.Inc Economics Marketing Marketing & Sales
Episodes
  • Episode 26 – Scaling your Service Business – Part 4 - Marketing
    Sep 16 2025

    Most service businesses rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern service business marketing looks like: clear USPs, strong online presence, targeted advertising, and lead nurture.

    We’ll talk about where companies waste money, what platforms actually work (like Google and Meta), and how to build a marketing engine that creates consistent, measurable growth.

    This isn’t theory — it’s the exact marketing foundation we’ve used to grow service companies across the country. If you’re ready to grow your business, this episode will show you where to start.

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    1 hr and 18 mins
  • Episode 25 – Scaling your Service Business – Part 3 - Systems
    Sep 16 2025

    Scaling a service business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every service company needs: lead tracking, estimates, job scheduling, payments, customer follow-up, and reviews.

    You’ll see how high-growth companies build scalable, repeatable workflows that don’t fall apart when things get busy. From software to standard operating procedures, we’ll cover what you need in place before you try to scale. If your business feels like chaos every time it gets busy, this episode will help you build the systems to support real growth.

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    50 mins
  • Episode 24 – Scaling your Service Business – Part 2 – Leadership
    Sep 16 2025

    Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a service business… is the person running it.

    You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. We’ll cover how great owners focus on the right things, track the right metrics, empower their people, and stop trying to “do it all.”


    If you’re working harder than ever but not seeing the results, this episode will challenge you to grow yourself first.

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    44 mins
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