Dive deep into the evolving world of copywriting with Naomi Greenstein as we explore how to blend technology and personal touch to maintain integrity in our messaging. This episode of Scenic Route unwraps the complexities of using AI tools like ChatGPT in creative processes, revealing the importance of a copywriter's unique flair that technology can't replicate.

Naomi and I unravel the repetitive patterns of AI-generated content, emphasizing the irreplaceable value of a personal brand voice. We also get real about the ethical boundaries of marketing, sharing how we avoid manipulative tactics to foster genuine emotional connections with our audiences.

We’ll share personal anecdotes about overcoming writer's block and the limitations of using templates, providing insights into crafting messages that resonate deeply with the right audience.

Why Tune In?

• Beyond AI: Can we use AI tools while preserving the unique magic of personal copywriting flair? Let's find out.
• Ethical Marketing: Discover strategies for creating authentic connections without guilt or shame.
• Overcome Challenges: Get tips on navigating writer's block and moving beyond cookie-cutter templates.
• Cultural Touchstones: Join a conversation on how beloved stories and shows like "Girls" and "Sex and the City" influence our creative process.

Connect with Naomi Greenstein
Website
Instagram
Facebook

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For more of The Scenic Route, head to scenicroutepodcast.com for more free resources to help you build the life you want, regardless of what life throws at you.

JOIN THE CONVERSATION
Connect with me over on:

• Instagram https://www.instagram.com/jenniferwalter_ch/ or
• TikTok https://www.tiktok.com/@itsjenniferwalter

PICK YOUR SCENIC ROUTE AFFIRMATION
Ready to embrace your Scenic Route? Step off the beaten path with the Scenic Route Affirmation Card Deck. It's not about the hustle; it's about finding the courage to trust your inner compass and carve a path that's authentically yours.

Tap into your inner wisdom and let it guide you.

👉 Discover Your Scenic Route Affirmation Card
Curious about what insights await you today? Dive in and let your scenic journey unfold, one affirmation at a time.

SHOW SOME LOVE
If you found value in today's episode, I would appreciate it if you could leave a rating and review and help me share the message with more business owners who are ready to discover the scenic route!

In this heart-to-heart episode of the Scenic Route Podcast, we delve into the transformative journey of midlife career changes with Emma O'Brien, a life coach who navigated her own pivot from photography to coaching. Join us as we explore the strategic and emotional facets of embracing new ventures in midlife, shedding well-worn professional identities for a path filled with wisdom and youthful daring.

Episode Highlights

• Emma's Journey: From photography to life coaching, uncovering the layers of a midlife career transition.
• Heart as More Than an Organ: Insights into HeartMath and how heart coherence can empower decision-making and prevent burnout.
• The Lighter Side of Life: A laugh over our love for games, books, and shoe hoarding.
• Navigating Self-Competition: Tales from poker days to online gaming, and the importance of being kind to ourselves.

What You'll Learn

• How to harness the wisdom of your past and the excitement for new ventures during a midlife career change.
• The role of HeartMath and polyvagal theory in professional development and personal well-being.
• Strategies for self-care and preventing burnout as you navigate career transitions.
• The joy of embracing life's chapters, quirks, and all.

Join us for an episode packed with wisdom, whimsy, and actionable insights for anyone navigating the waters of midlife career change. Whether you're considering a shift or in the midst of one, this episode is a beacon of light guiding you towards a path of growth, self-awareness, and joy.


Connect with Emma
Website
LinkedIn
Instagram

Work with Emma
Download her "7 steps to getting unstuck"

_____________________________________________________________________

For more of The Scenic Route, head to scenicroutepodcast.com for more free resources to help you build the life you want, regardless of what life throws at you.

JOIN THE CONVERSATION
Connect with me over on:

• Instagram https://www.instagram.com/jenniferwalter_ch/ or
• TikTok https://www.tiktok.com/@itsjenniferwalter

PICK YOUR SCENIC ROUTE AFFIRMATION
Ready to embrace your Scenic Route? Step off the beaten path with the Scenic Route Affirmation Card Deck. It's not about the hustle; it's about finding the courage to trust your inner compass and carve a path that's authentically yours.

Tap into your inner wisdom and let it guide you.

👉 Discover Your Scenic Route Affirmation Card
Curious about what insights await you today? Dive in and let your scenic journey unfold, one affirmation at a time.

SHOW SOME LOVE
If you found value in today's episode, I would appreciate it if you could leave a rating and review and help me share the message with more business owners who are ready to discover the scenic route!

Step into the leadership rhythm with Leslie Kuny on Episode 61 of the Scenic Route Podcast. Leslie delves into the symbiotic relationship between our bodies and our inner fortitude. From the dance studio to the yoga mat and the weightlifting platform, discover how movement can forge self-trust and amplify your problem-solving prowess.

In this episode, we peel away the layers of self-critique that athletes face, from the dance world to figure skating, and confront the cultural stereotypes surrounding the 'dancer's body.' Leslie offers an intimate exploration of the psychological battles with negative self-talk and how the art of positive reinforcement can shift cultural perceptions and enhance personal development.

Embark on a journey into the heart of leadership, with insights on coaching with empathy, balancing confidence nurturing, and the universal principles of guiding others with grace and resilience. Whether leading a corporate team or managing family dynamics, this episode will equip you with the tools for compassionate and effective leadership.

Why You Should Listen

• Embrace Movement as a Metaphor for Resilience
  Leslie shares how diverse movement practices build resilience and inner strength.
• Overcome the Critic Within
  We discuss strategies to navigate and silence harsh self-criticism.
• Empower the Next Generation
  Leslie reveals her approach to coaching young women with empathy and strength.
• Learn the Dance of Leadership
  How dance can teach us about leadership and compassion.
• Cultivate Trust and Respect
  Uncover how trust and respect form the foundation of all leadership.
• Discover the Essence of True Leadership
  How we define a modern approach to impactful leadership.

Join Leslie Kuny and me on the Scenic Route Podcast for an episode full of laughter, revelations, and empowering discussions that promise to transform your leadership and life experiences.

Connect with Leslie
Website
Instagram
LinkedIn

_____________________________________________________________________

For more of The Scenic Route, head to scenicroutepodcast.com for more free resources to help you build the life you want, regardless of what life throws at you.

JOIN THE CONVERSATION
Connect with me over on:

• Instagram https://www.instagram.com/jenniferwalter_ch/ or
• TikTok https://www.tiktok.com/@itsjenniferwalter

PICK YOUR SCENIC ROUTE AFFIRMATION
Ready to embrace your Scenic Route? Step off the beaten path with the Scenic Route Affirmation Card Deck. It's not about the hustle; it's about finding the courage to trust your inner compass and carve a path that's authentically yours.

Tap into your inner wisdom and let it guide you.

👉 Discover Your Scenic Route Affirmation Card
Curious about what insights await you today? Dive in and let your scenic journey unfold, one affirmation at a time.

SHOW SOME LOVE
If you found value in today's episode, I would appreciate it if you could leave a rating and review and help me share the message with more business owners who are ready to discover the scenic route!

Join us on the Scenic Route Podcast as we welcome Adriana Baer, a seasoned public speaking coach and former theatre director, to share her expert insights into overcoming public speaking anxiety. In conversation, we dive deep into practical strategies for turning pre-speech jitters into an electrifying presence.

Adriana Baer brings a wealth of experience to the table, guiding listeners through embracing their authenticity to make a genuinely impactful message. Discover the art of storytelling, and learn how to debunk the common myths around public speaking. Whether you're an empath, an introvert, or someone who wants to improve their oratory skills, this episode is packed with valuable takeaways.

We explore childhood persuasion tactics as a foundation for powerful communication and discuss how to engage any audience confidently. Get tips on tailoring your message for maximum impact and learn the secrets to maintaining a charismatic presence without feeling drained.

Why You Should Listen to This Episode

• Unlock the Secrets of Public Speaking
  Adriana Baer shares her professional techniques for mastering public speaking and turning your anxiety into an impressive, engaging delivery.
• Deepen Audience Connection
  Delve into audience awareness strategies that help you read the room and communicate more effectively, ensuring your message isn't just heard but felt.
• Enhance Your Communication Toolkit
  Discover the pillars of effective communication and presentation skills that can set you apart in personal and professional settings.
• Maintain Your Energy
  Learn how to create a charismatic presence while establishing energy boundaries, which is crucial for empaths and introverts who thrive on genuine connections.

Tune in to the Scenic Route podcast with Adriana Baer and elevate your public speaking skills to connect confidently with any audience.



Connect with Adriana
Website
Linkedin
Instagram

Work with Adriana
Download her 5-minute guided audio meditation GET GROUNDED. In just 5 minutes, this guided audio meditation will move you from anxious to empowered.

_____________________________________________________________________

For more of The Scenic Route, head to scenicroutepodcast.com for more free resources to help you build the life you want, regardless of what life throws at you.

JOIN THE CONVERSATION
Connect with me over on:

• Instagram https://www.instagram.com/jenniferwalter_ch/ or
• TikTok https://www.tiktok.com/@itsjenniferwalter

PICK YOUR SCENIC ROUTE AFFIRMATION
Ready to embrace your Scenic Route? Step off the beaten path with the Scenic Route Affirmation Card Deck. It's not about the hustle; it's about finding the courage to trust your inner compass and carve a path that's authentically yours.

Tap into your inner wisdom and let it guide you.

👉 Discover Your Scenic Route Affirmation Card
Curious about what insights await you today? Dive in and let your scenic journey unfold, one affirmation at a time.

SHOW SOME LOVE
If you found value in today's episode, I would appreciate it if you could leave a rating and review and help me share the message with more business owners who are ready to discover the scenic route!

Ever felt trapped on the brink of burnout, standing at the abyss of your high-paced, highflyer corporate career? You're not alone.

Plug in and tune out with this game-changer episode of The Scenic Route Podcast, starring the one and only Lindsay May. Lindsay is the brainchild behind The Happy Marketing Co and the trailblazing Happy Lead Her community. Her story is a down-to-earth, grab-your-notebook guide for any woman itching to swap the corporate chaos for the entrepreneurial path.

What You'll Discover

• Lindsay's Journey: From the dizzying heights of corporate burnout to the zen of entrepreneurship, Lindsay spills the tea on her epic journey. Imagine navigating through a hurricane in your career only to find a peaceful cove of business ownership. Yep, that's her story.
• Brand Building Mastery: Ready to sift through the internet's endless echo of branding and business coaching advice? Lindsay has the secret sauce to finding your vibe and helping you stand out in the best way possible.
• Craft Your Entrepreneurial Masterpiece: This episode dares you to ditch the cover band life and start composing your entrepreneurial “Cowboy Carter”, one that's in perfect pitch with your authentic self.
• Values-Led Victory: Lindsay isn't just playing the game; she's changing it, thriving in her business by aligning her choices with her heart's compass. And she's here to show you how.

Why Listen
For the high-flyer women out there with souls as deep as the ocean and minds wide open contemplating a break from Corporate confines, let Lindsay be your guide. This episode isn't merely a podcast; it's a lifeline, a sisterhood call to arms for female leaders searching for solidarity and a clear path to reigniting their passion for life and work.

See you on the Scenic route.

Connect with Lindsay
Website
Instagram
Podcast The Happy LeadHer

_____________________________________________________________________

For more of The Scenic Route, head to scenicroutepodcast.com for more free resources to help you build the life you want, regardless of what life throws at you.

JOIN THE CONVERSATION
Connect with me over on:

• Instagram https://www.instagram.com/jenniferwalter_ch/ or
• TikTok https://www.tiktok.com/@itsjenniferwalter

PICK YOUR SCENIC ROUTE AFFIRMATION
Ready to embrace your Scenic Route? Step off the beaten path with the Scenic Route Affirmation Card Deck. It's not about the hustle; it's about finding the courage to trust your inner compass and carve a path that's authentically yours.

Tap into your inner wisdom and let it guide you.

👉 Discover Your Scenic Route Affirmation Card
Curious about what insights await you today? Dive in and let your scenic journey unfold, one affirmation at a time.

SHOW SOME LOVE
If you found value in today's episode, I would appreciate it if you could leave a rating and review and help me share the message with more business owners who are ready to discover the scenic route!

In a pivotal moment of cosmic significance, Pluto's grand re-entry into Aquarius for the first time since 1798 heralds a season of profound transformation and renewal. This celestial shift resonates deeply, especially for those of us born in the vibrant era of the 80s, potentially marking the onset of a midlife renaissance rather than a crisis. Either way, change and transition are the words of 2024. And this is our answer.

Embrace the Waves of Change: Navigating Life's Transitions with Insight and Intention

In this compelling episode, we're thrilled to welcome Jessica Eley, a mentor for high-achievers and a resilient mother of four. Jessica brings her extensive experience and heartfelt wisdom to the table, guiding us through the art of elegantly manoeuvring through life's inevitable transitions. Her insights are a beacon for those striving for personal and professional growth amidst the shifting tides of today's fast-paced world.

What You'll Uncover in This Episode:

• Astrological Insights: Grasp the profound influence of celestial movements, like Pluto's transformative journey back into Aquarius, on our growth trajectories. Unravel how these cosmic occurrences can catalyze significant personal and professional evolution.
• Mastering Change: Garner practical advice for harmonizing your business endeavours and personal energy with the fluctuating rhythms of the contemporary landscape. Jessica shares her strategies for thriving in the face of change.
• The Spectrum of Growth: Investigate the merits of public sharing versus private contemplation in fostering community ties and embarking on a journey of self-exploration. Jessica delves into how embracing both facets can enrich our lives and narratives.
• The Art of Letting Go: Discover the nuanced art of intentional release versus resignation. Jessica offers actionable strategies for moving forward with purpose, helping us navigate the delicate balance of letting go with intention.

Jessica Eley's profound insights serve as a lighthouse for anyone on the voyage of self-discovery, particularly entrepreneurs and professionals keen on weaving transformative practices into their professional and personal lives.

This episode is a treasure trove of wisdom for those ready to embrace change with intentionality and authenticity, propelling growth and fostering a resilient mindset.

_____________________________________________________________________

For more of The Scenic Route, head to scenicroutepodcast.com for more free resources to help you build the life you want, regardless of what life throws at you.

JOIN THE CONVERSATION
Connect with me over on:

• Instagram https://www.instagram.com/jenniferwalter_ch/ or
• TikTok https://www.tiktok.com/@itsjenniferwalter

PICK YOUR SCENIC ROUTE AFFIRMATION
Ready to embrace your Scenic Route? Step off the beaten path with the Scenic Route Affirmation Card Deck. It's not about the hustle; it's about finding the courage to trust your inner compass and carve a path that's authentically yours.

Tap into your inner wisdom and let it guide you.

👉 Discover Your Scenic Route Affirmation Card
Curious about what insights await you today? Dive in and let your scenic journey unfold, one affirmation at a time.

SHOW SOME LOVE
If you found value in today's episode, I would appreciate it if you could leave a rating and review and help me share the message with more business owners who are ready to discover the scenic route!

Have you ever found yourself paralyzed by self-doubt, unable to seize the opportunities before you? What if you could transform that inner critic into your most empowering ally?

In this transformative episode of The Scenic Route Podcast, join Jen, and the remarkable Laura Artero, as we dive into the heart of self-doubt and emerge with strategies to turn your inner critic into your biggest cheerleader. Laura, a master in navigating the complexities of the inner critic, shares her insights on transforming self-sabotage into self-success.

What You'll Discover

• Conquering the Inner Critic: Discover Laura's expert advice on shifting from self-doubt to self-empowerment, especially in the realm of public speaking and entrepreneurship.
• The Power of Metaphor and Story: Learn how integrating logical and imaginative thinking can unlock profound change and personal growth.
• Mindfulness and Self-Compassion: Embrace the art of treating yourself with the same kindness you offer others, and explore the groundbreaking technique of 'hypnomeditation — a fusion of hypnosis and meditation.

Episode Highlights

• From Self-Sabotage to Self-Success: Laura Artero's journey and techniques for befriending your inner critic.
• A Marriage of Mindsets: How blending logical and creative thinking can foster self-awareness and growth.
• Extending Kindness Inward: Practical steps for cultivating mindfulness and self-compassion.
• Beyond the Comfort Zone: Strategies for embracing change and confronting fears with grace and intention.

Are you ready to turn your inner critic into your biggest fan? Laura Artero's insights and techniques offer a beacon of hope for anyone looking to navigate the labyrinth of their mind with empowerment and courage.

Join us on this journey of transformation and discover how to embrace your full potential with grace and intention.

Connect with Laura
Website

Work with Laura
Try her guided hypno-meditation which helps you to discover the real message that the inner critic is telling you. This helps to finally go for what you're meant for by overcoming your own limiting beliefs. Listen now!

_____________________________________________________________________

For more of The Scenic Route, head to scenicroutepodcast.com for more free resources to help you build the life you want, regardless of what life throws at you.

JOIN THE CONVERSATION
Connect with me over on:

• Instagram https://www.instagram.com/jenniferwalter_ch/ or
• TikTok https://www.tiktok.com/@itsjenniferwalter

PICK YOUR SCENIC ROUTE AFFIRMATION
Ready to embrace your Scenic Route? Step off the beaten path with the Scenic Route Affirmation Card Deck. It's not about the hustle; it's about finding the courage to trust your inner compass and carve a path that's authentically yours.

Tap into your inner wisdom and let it guide you.

👉 Discover Your Scenic Route Affirmation Card
Curious about what insights await you today? Dive in and let your scenic journey unfold, one affirmation at a time.

SHOW SOME LOVE
If you found value in today's episode, I would appreciate it if you could leave a rating and review and help me share the message with more business owners who are ready to discover the scenic route!

Prepare for an episode that’s as enlightening as it is entertaining. Join us on The Scenic Route Podcast as Rachael Kay Albers, a beacon of disruptive wisdom, humour and wit in the marketing world, takes the mic. This isn’t your average marketing discussion; it’s a whirlwind of laughter, audacious branding critiques, and deep dives into human connections that challenge the digital status quo – bish, you better keep up!

In This Episode, You’ll Discover

• The Audacity of Authentic Branding: Explore visuals and branding strategies that dare to disrupt, including our ad-hoc "rich bitch just killed her husband" aesthetic.
• Human Connection in a Digital World: Lament the lost art of neighbourly snack-sharing and discuss our craving for kitchen-counter camaraderie in today’s online realm.
• AI vs. Human Touch: Dive into the complexities of AI in branding and marketing, and why the human element is irreplaceable for genuine connection.
• Marketing Muckraking: Rachael shares her unique perspective on critiquing the marketing industry from within, offering thought-provoking insights and a call to authenticity.

Why You Should Listen
Rachael Kay Albers doesn’t just talk the talk; she walks the walk of disruptive marketing with an infectious energy that’s sure to inspire. Whether you’re looking to shake up your own branding approach or simply craving a fresh perspective on the digital landscape, this episode is packed with humour, hurdles, and heart. It’s time to redefine your perspective on branding, AI, and the power of human connection in the entrepreneurial journey.

So plug in, prepare to be entertained, and maybe even redefine your perspective on branding and connection.


Connect with Rachael
Website
Instagram
YouTube
Podcast

_____________________________________________________________________

For more of The Scenic Route, head to scenicroutepodcast.com for more free resources to help you build the life you want, regardless of what life throws at you.

JOIN THE CONVERSATION
Connect with me over on:

• Instagram https://www.instagram.com/jenniferwalter_ch/ or
• TikTok https://www.tiktok.com/@itsjenniferwalter

PICK YOUR SCENIC ROUTE AFFIRMATION
Ready to embrace your Scenic Route? Step off the beaten path with the Scenic Route Affirmation Card Deck. It's not about the hustle; it's about finding the courage to trust your inner compass and carve a path that's authentically yours.

Tap into your inner wisdom and let it guide you.

👉 Discover Your Scenic Route Affirmation Card
Curious about what insights await you today? Dive in and let your scenic journey unfold, one affirmation at a time.

SHOW SOME LOVE
If you found value in today's episode, I would appreciate it if you could leave a rating and review and help me share the message with more business owners who are ready to discover the scenic route!