Building recognition for your brand and profile

Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate Toon. Today, I'm thrilled to bring you an episode that promises to revolutionize your approach to link building. I've invited the incredible Christopher Panteli to join us, a master in the art of securing the most coveted links on the planet. Together, we'll explore practical strategies and insider tips that will empower you to craft these critical connections yourself.

Whether you're a seasoned SEO guru or taking your first steps into the land of Google, our insights will guide you to enhance your online authority and boost your search rankings. So, grab a cup of tea and prepare to transform your SEO strategy as we delve into the fascinating world of link acquisition.

Tune in to learn:

• Why link-building is so important

• How digital PR link-building differs from other nefarious link-building

• How small businesses can start building links locally and pitching for stories

• How to get value out of an unlinked mention online

• Different strategies for putting your expertise out there

• Why being featured or published can boost your trust factor

• What common mistakes to avoid when engaging with the media

Useful resources:

• HARO

• SourceBottle

• Qwoted

• PressPlugs

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we're diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search engine result pages changes.

Joining us at the table is the insightful Jason Mun, who's here to guide us newbies through this ever-evolving landscape. So sharpen your SEO forks and knives because we're about to serve up some seriously actionable advice that'll have your e-commerce efforts rising to the top, like a perfectly baked souffle. Let's get cooking.

Tune in to learn:

• What Google has recently changed in the SERPs that impacts ecommerce businesses

• How to be featured in Google’s SERP organic shopping carousel

• What impacts your ability to appear in the carousel

• How product reviews can help boost your visibility

• How labels can help you advertise your sales in Google Merchant Center

• How you can reduce your workload and optimise your products

• How Google’s brand knowledge panel works

• Jason’s advice for ecommerce stores trying to build up their brand entity

• How important category pages are, and why you should focus on them.

Useful resources:

• SEO-Friendly Product Description Template

• Google Merchant Center

• Ecommerce SEO in 2025 with Louis Smith (NEWBIE)

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

It's a Toon tip day, and I want to talk to you about intrusive interstitials (aka pop ups).

Now, there's one funny thing about Google. Well, there's many funny things about Google, but one of them is the way they refer to things, they do have a rather la-di-doodle way of talking about things. So they talk about intrusive interstitials being a problem on websites, and what they mean by that is pop-ups. So, today I wanna talk about pop-ups and their impact on your ability to rank, sell, build customer loyalty and keep people on your site.

Listen to all the tip episodes

Freebies:

1. Free online training: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. SEO SOS Challenge

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

If you’re listening to this podcast, you’re probably already trying to save money by doing SEO yourself.

But one of the biggest struggles for people doing DIY SEO is building backlinks.

That’s often why they resort to using an SEO agency, and let’s be honest, good SEO agencies aren’t cheap.

That’s because building quality backlinks takes a big amount of time. You’ve got to build the relationship, you’ve got to get the good content out there and even then it can take a while for those links to flow through.

But today I’ve got an amazing guest on to talk about a revolutionary idea: Can you still rank well without link-building?

Sponsor love:

Ready to uncover what's really holding your website back from Google Glory?

Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing.

Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel.

Tune in to learn:

• What a backlink is, and what it does

• How you can still compete with competitors that invest heavily in backlinks

• How small local businesses can create great content that organically gets shared online

• How to assess what kind of content Google is prioritising in your niche or industry

• How using Google Analytics can show you how people engage with your website

• Why click-through rate is important to focus on

Useful resources:

• What the eff are entities in SEO? with Nik Ranger (NEWBIE)

• Banned Books Brochure

• SEO Forecasting: How to Predict and Plan the Future with Dan Petrovic (NEWBIE)

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

If you bought a small bookshop in a coastal town, in pretty much the middle of nowhere, what would you do to make it a success? In this episode, I'm going to be telling you exactly what I've done to try and make my new bookshop, Umina Beach Book Nook, rank well on Google and build a community of loyal and loving fans. It's going to be a combination of marketing, copywriting, SEO, a whole lot of hard work.

SPONSOR LOVE:

Ready to uncover what's really holding your website back from Google Glory?

Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing.

Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel.

Listen to all the tip episodes

Freebies:

1. Free online training: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. SEO SOS Challenge

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Getting people through the door can be a constant struggle, which is why SEO is so important for local businesses.I know this for real now that I have a bookshop.

But with all the changes Google has made, how do you stand out in the local pack? Is the local pack even a thing anymore?

Today I’m chatting with a Local SEO expert about the latest advice, so stay Tooned.

• What local SEO is, and how it differs from normal organic SEO
• How search intent and local results work
• How to appear on the local pack
• Why your Google Business Profile is so important
• How to appear in the top three of the map pack
• Why the Q&A section of your Google Business Profile is so powerful
• How to manage negative reviews
• How local link building differs from regular link building.
• How to connect more within your community to raise awareness of your business

SPONSOR LOVE:

Ready to uncover what's really holding your website back from Google Glory?

Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing.

Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel.

Useful resources:

• Google Business Profile

• Ultimate SEO Checklist

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers everywhere. How long does it really take for SEO to work? Is it a sprint? A marathon, or maybe a bit of both?

Today we're going to be diving into timelines, managing expectations, and maybe even giving you the patience you need to see your glorious search engine rankings soar. Let's get stuck in.

Listen to all the tip episodes

Freebies:

1. Free online training: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. SEO SOS Challenge

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there.

I’m beyond chuffed to see that that’s no longer the case. At a recent SEO event in Newcastle over half of the audience were women.
It’s great to see the SEO world and events trying to aim for more balanced, diverse speaker lineups. But we still have a long way to go.
I still see articles featuring the top 100 SEOS and nearly all of them are middle-aged white men. (Usually with beards).

Today’s guest is passionate about amplifying women’s voices in SEO, and even has an upcoming event I’ll be speaking at. Let’s get into it.

Tune in to learn:

• When Georgia got started in SEO

• What made Georgia want to focus on building a strong SEO community for women

• What has changed over the last few years in the SEO industry

• How men can help support women in SEO

• Who will be speaking at the Breaking Barriers IWD event

• What Georgia’s community do to support each other and make online marketing life easier

• What one area you should pay more attention to in your SEO

Useful resources:

• Breaking Barriers Event: IWD Women in Digital Marketing

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course