For the last few years, we’ve all been a bit single-minded.
Google, Google, Google
And that makes sense, Google's market share has consistently been around 90-95% globally, but it’s slipping.
And platforms like ChatGPT come along and blow everything out of the water, perhaps it’s time we got a little bit more search-agnostic.

Not sure what I mean?
In this episode, we’ll explain all.

Tune in to learn:

• What search agnosticism is
• What sites and social platforms are now used as search engines
• Why writing for humans first, search engines second is key
• How to decide what content works best for each platform
• How search agnosticism changes the way you write and do keyword research
• How to be more strategic with your content
• Jessica’s top tips for being more search agnostic

Useful resources:

• Connect with Jess on LinkedIn

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory.

Today we’re sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes.

These interactive tools can be your golden ticket to increasing your audience and gaining more insights. We're joined by the brilliant Steven Schneider, who will dig into the magic of these interactive tools in SEO.

So if you’re sick of average lead magnets and looking for something a little more special, get your ears ready to hear why calculators and quizzes are your new SEO BFFs.

Tune in to learn:

• How interactive tools and calculators can help SEO

• How to decide what kind of interactive tool is relevant to your audience

• How you can draw people to your site with keywords leading to an interactive tool

• How quizzes can lead to PR and backlink opportunities

• How to get started setting up surveys and quizzes to put on your site

• How to promote your new interactive tool once it’s live

• Why you should follow up with an email flow

• What to put in the email flow to keep customers in your funnel

• Why rushing the process is a common mistake people make when setting up an interactive tool or quiz

• Steven’s favourite tools to make online surveys, quizzes and tools

Useful resources:

• Lovable

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How Learning Language Models are affecting search

Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creating rubbish lists of two-word keywords in ChatGPT.

So how will AI affect SEO, and what do we really need to know to make the best use of it in our small businesses? Today I'm talking to an AI guru who will shed some light on this hot topic.

Tune in to learn:

• What types of AI are relevant to SEO

• How AI overviews work

• Whether you should optimise your site for ChatGPT

• Why AI and LLMs are not the end of SEO

• Common mistakes business owners make when using Claude or ChatGPT to generate content for their sites

• What type of content is still relevant to add to your site

• How to use AI in your business in a positive way

• Matthew’s thoughts on a ‘zero click’ future, and why it isn’t as dire as it seems

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Using keywords to showcase my creative business on Google

Getting SEO advice is one thing, but how much of it is really doable for the average business human?

In my reality SEO episodes, I talk to real life people and get the truth about how they use SEO and digital marketing to improve their business.

Today I'm talking to a former student of the Recipe for SEO Success course, Rebecca Eddison.

We'll chat about how Bec got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way.

Useful resources:

• Umina Beach Book Nook

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast.

Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of Google Analytics.

Often overlooked, this tool is a treasure trove for businesses, helping whip up insights into your website's performance, show you which keywords bring visitors to your door, and even help you spot those pesky errors that need a quick fix. So, grab your aprons and let's cook up some SEO magic that will elevate your business to new heights.

Tune in to learn:

• What the point of Google Search Console is

• Why you should set up your Google Search Console account

• How to find out if your site has been crawled and indexed

• What to do when you have 500 errors

• What data you can get out of Google Search Console about mobile usability

• What Core Web Vitals are

• How to keep track of your keywords with Google Search Console

• How to see what backlinks are driving traffic to you

• Sally’s top tips for getting the most out of Google Search Console

Useful resources:

• Google Search Console

• Lighthouse

• Keywords Everywhere

• Bing Webmaster Tools

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Building recognition for your brand and profile

Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate Toon. Today, I'm thrilled to bring you an episode that promises to revolutionize your approach to link building. I've invited the incredible Christopher Panteli to join us, a master in the art of securing the most coveted links on the planet. Together, we'll explore practical strategies and insider tips that will empower you to craft these critical connections yourself.

Whether you're a seasoned SEO guru or taking your first steps into the land of Google, our insights will guide you to enhance your online authority and boost your search rankings. So, grab a cup of tea and prepare to transform your SEO strategy as we delve into the fascinating world of link acquisition.

Tune in to learn:

• Why link-building is so important

• How digital PR link-building differs from other nefarious link-building

• How small businesses can start building links locally and pitching for stories

• How to get value out of an unlinked mention online

• Different strategies for putting your expertise out there

• Why being featured or published can boost your trust factor

• What common mistakes to avoid when engaging with the media

Useful resources:

• HARO

• SourceBottle

• Qwoted

• PressPlugs

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we're diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search engine result pages changes.

Joining us at the table is the insightful Jason Mun, who's here to guide us newbies through this ever-evolving landscape. So sharpen your SEO forks and knives because we're about to serve up some seriously actionable advice that'll have your e-commerce efforts rising to the top, like a perfectly baked souffle. Let's get cooking.

Tune in to learn:

• What Google has recently changed in the SERPs that impacts ecommerce businesses

• How to be featured in Google’s SERP organic shopping carousel

• What impacts your ability to appear in the carousel

• How product reviews can help boost your visibility

• How labels can help you advertise your sales in Google Merchant Center

• How you can reduce your workload and optimise your products

• How Google’s brand knowledge panel works

• Jason’s advice for ecommerce stores trying to build up their brand entity

• How important category pages are, and why you should focus on them.

Useful resources:

• SEO-Friendly Product Description Template

• Google Merchant Center

• Ecommerce SEO in 2025 with Louis Smith (NEWBIE)

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

It's a Toon tip day, and I want to talk to you about intrusive interstitials (aka pop ups).

Now, there's one funny thing about Google. Well, there's many funny things about Google, but one of them is the way they refer to things, they do have a rather la-di-doodle way of talking about things. So they talk about intrusive interstitials being a problem on websites, and what they mean by that is pop-ups. So, today I wanna talk about pop-ups and their impact on your ability to rank, sell, build customer loyalty and keep people on your site.

Listen to all the tip episodes

Freebies:

1. Free online training: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. SEO SOS Challenge

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course