For the last few years, we’ve all been a bit single-minded.
Google, Google, Google
And that makes sense, Google's market share has consistently been around 90-95% globally, but it’s slipping.
And platforms like ChatGPT come along and blow everything out of the water, perhaps it’s time we got a little bit more search-agnostic.

Not sure what I mean?
In this episode, we’ll explain all.

Tune in to learn:

• What search agnosticism is
• What sites and social platforms are now used as search engines
• Why writing for humans first, search engines second is key
• How to decide what content works best for each platform
• How search agnosticism changes the way you write and do keyword research
• How to be more strategic with your content
• Jessica’s top tips for being more search agnostic

Useful resources:

• Connect with Jess on LinkedIn

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory.

Today we’re sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes.

These interactive tools can be your golden ticket to increasing your audience and gaining more insights. We're joined by the brilliant Steven Schneider, who will dig into the magic of these interactive tools in SEO.

So if you’re sick of average lead magnets and looking for something a little more special, get your ears ready to hear why calculators and quizzes are your new SEO BFFs.

Tune in to learn:

• How interactive tools and calculators can help SEO

• How to decide what kind of interactive tool is relevant to your audience

• How you can draw people to your site with keywords leading to an interactive tool

• How quizzes can lead to PR and backlink opportunities

• How to get started setting up surveys and quizzes to put on your site

• How to promote your new interactive tool once it’s live

• Why you should follow up with an email flow

• What to put in the email flow to keep customers in your funnel

• Why rushing the process is a common mistake people make when setting up an interactive tool or quiz

• Steven’s favourite tools to make online surveys, quizzes and tools

Useful resources:

• Lovable

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How Learning Language Models are affecting search

Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creating rubbish lists of two-word keywords in ChatGPT.

So how will AI affect SEO, and what do we really need to know to make the best use of it in our small businesses? Today I'm talking to an AI guru who will shed some light on this hot topic.

Tune in to learn:

• What types of AI are relevant to SEO

• How AI overviews work

• Whether you should optimise your site for ChatGPT

• Why AI and LLMs are not the end of SEO

• Common mistakes business owners make when using Claude or ChatGPT to generate content for their sites

• What type of content is still relevant to add to your site

• How to use AI in your business in a positive way

• Matthew’s thoughts on a ‘zero click’ future, and why it isn’t as dire as it seems

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course