Episodes

  • End Your Year Like a CEO and Build Unshakable Momentum

    End Your Year Like a CEO and Build Unshakable Momentum
    Dec 23 2025
    In this episode, Shauna Lynn guides listeners through a compassionate yet strategic process for closing out the year like a true CEO. Drawing from her own challenging season, marked by personal loss, stalled timelines, and hard-earned breakthroughs, she models the mindset shift that transforms setbacks into meaningful data rather than self-criticism. Shauna Lynn outlines a four-part framework to strengthen confidence, clear mental clutter, and create the space needed to build a business that feels aligned rather than overwhelming. Listeners will hear her philosophy on celebrating imperfect progress, identifying repeating patterns, releasing what no longer fits, and crafting a vision anchored in how they want to feel next year.

    This episode offers a blend of honesty, humor, and highly actionable reflection prompts that listeners can apply immediately to a more grounded, intentional start to 2026.
    Tune in for a thoughtful reset - and share with an entrepreneur who’s ready to step into the new year with clarity and purpose.
    Timestamps:
    • (00:01) - (03:45) - Why ending your year like a CEO changes everything
    • (03:46) - (09:22) - The hidden cost of skipping year-end reflection
    • (09:23) - (17:10) - How Shauna Lynn reframes mistakes and leads her team
    • (17:11) - (27:40) - A challenging year, personal growth, and the power of honest assessment
    • (27:41) - (39:55) - The four-part CEO reflection framework to build your next-level year

    Resources:
    • Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
    • Learn more about the show: AboutShaunaLynn.com/podcast
    • Learn about the Real Women Mastery Program - https://www.aboutshaunalynn.com/rwrb
    • Episode #45, Letting Go of What No Longer Serves You: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/letting-go
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    37 mins
  • The Branding Shift That Turns Visibility Into High-Converting Clients with RuthAnn Rafiq

    The Branding Shift That Turns Visibility Into High-Converting Clients with RuthAnn Rafiq
    Dec 16 2025
    In this episode, Shauna Lynn Simon sits down with branding expert and designer RuthAnn Rafiq to explore why so many established coaches and service providers hit a revenue ceiling not because of visibility, but because their brand no longer reflects the level of expertise they’ve grown into. RuthAnn shares how mismatched branding can quietly erode confidence, limit conversions and keep entrepreneurs playing small even when demand is high.

    Listeners will hear RuthAnn’s refreshing philosophy on premium positioning, including why mindset shifts must happen before the visuals change, how authenticity and values shape true authority and the subtle signals that separate brands attracting tire kickers from those bringing in high-intent, ready-to-invest clients. She also breaks down the organic marketing opportunities most entrepreneurs are missing and explains how a strategic rebrand can transform not only revenue, but the way a founder shows up in their business.

    By the end, listeners will feel inspired to evaluate their own online presence with honesty, clarity and purpose and take aligned action toward the business they want to lead.
    This is an episode worth sharing with any entrepreneur ready for their next evolution.
    Timestamps:
    • (00:02) - (08:41): RuthAnn Rafiq shares why established entrepreneurs hit a revenue ceiling even when visibility isn’t the issue.
    • (08:42) - (18:19): The emotional and mindset shifts required to step into a more premium brand identity.
    • (18:20) - (29:57): What actually signals expertise online and how branding influences authority and conversion.
    • (29:58) - (44:36): RuthAnn and Shauna Lynn unpack the connection between rebranding, pricing and money mindset growth.
    • (44:37) - (58:10): RuthAnn gets personal about scaling back her business to honor her values and offers practical advice for sustainable growth.
    Resources:
    • Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
    • Learn more about the show: AboutShaunaLynn.com/podcast
    • Book Your Money Momentum Session: https://www.aboutshaunalynn.com/moneycall
    RuthAnn Rafiq:
    • Learn more about RuthAnn: https://www.rartspace.com/about
    • Follow RuthAnn on Instagram: https://www.instagram.com/r_artspace/?hl=en
    • Follow RuthAnn on Pinterest: https://ca.pinterest.com/r_artspace/
    • Get Your 3 Site Success Audits: https://www.rartspace.com/audit
    About RuthAnn Rafiq:

    RuthAnn Rafiq is the owner and lead designer behind R Artspace, a branding studio helping coaches and service providers feel premium in their high-quality offer with a sophisticated brand and custom Squarespace website to help establish you as the sought-after expert in a crowded industry and help you more ease-fully scale to 6 and 7 figures. On a personal note, RuthAnn is a wife, mama to 3 little ones, is homeschooling, and lives in Kansas City.
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    40 mins
  • How to Stop Abandoning Yourself and Finally Step Into the Woman You’re Meant to Be with Primavera Barron

    How to Stop Abandoning Yourself and Finally Step Into the Woman You’re Meant to Be with Primavera Barron
    Dec 9 2025
    In this episode, Shauna Lynn sits down with life and personal development coach Primavera Barron for a raw, honest look at why so many women feel stuck, burnt out, or disconnected from their current identity. Primavera shares her transformative journey from losing herself in a decade-long marriage to rebuilding her sense of self through neuro-linguistic programming and energy work, and how this sparked her mission to help other women stop abandoning themselves.
    Listeners will hear why procrastination, people-pleasing, and overwhelm are often symptoms of a deeper identity mismatch, and how simple but challenging questions can shift long-standing patterns. Primavera offers a fresh, science-backed perspective on changing the inner narrative, reframing limiting beliefs, and taking action that actually aligns with who you are today, not who you used to be.
    This episode invites listeners into the discomfort that leads to clarity, confidence, and meaningful change. Tune in for a conversation that may just help you see yourself in a new way, and share it with someone who needs the reminder that growth is always possible.

    Timestamps:
    • (00:02) - (12:10): Shauna Lynn introduces Primavera Barron and sets the stage for a conversation about burnout, identity, and why so many women feel stuck in their own lives.
    • (12:11) - (27:40): Primavera breaks down the disconnect between who women were when they started their business and who they are now, and how this outdated identity quietly fuels procrastination and overwhelm.
    • (27:41) - (43:05): Hear Primavera’s personal turning point after her divorce, the patterns she noticed in her massage clients, and what made her pursue neuro-linguistic programming as the missing piece.
    • (43:06) - (57:50): A deep dive into NLP, shamanic energy work, and the surprising ways women self-sabotage through people-pleasing, avoidance, and emotional overidentification.
    • (57:51) - (1:12:30): Primavera shares actionable ways listeners can question their internal narrative, interrupt limiting beliefs, and begin shifting into their true identity with courage and clarity.
    Resources:
    • Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
    • Learn more about the show: AboutShaunaLynn.com/podcast
    • Episode #82, How to Turn Procrastination Into a Powerful Tool for Business Growth: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/tools-for-business-growth
    Primavera Barron:
    • Learn more about Primavera: https://subscribepage.io/Primavera_Barron_Coaching
    • Follow Primavera on Instagram: https://www.instagram.com/primaverabarron/?hl=en
    • Get your 2 free journal workbooks: https://stan.store/primaverabarron
    About Primavera Barron:
    Primavera Barron helps women who feel stuck, lost, or on the verge of burnout come back to themselves and rebuild a life that finally fits. She does it through raw, truth-first coaching and deep emotional reset. She’s known for her unfiltered style and has helped women walk out of silence, self-abandonment, and pretending, into the most honest version of who they are.
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    43 mins
  • The Real Reason You’re Exhausted in Business and the Simple Shifts That Changes Everything

    The Real Reason You’re Exhausted in Business and the Simple Shifts That Changes Everything
    Dec 2 2025
    In this episode of The Real Women Real Business Podcast, Shauna Lynn pulls back the curtain on one of the most costly and overlooked drains on women entrepreneurs: emotional labor. From people-pleasing clients to absorbing everyone else’s stress, Shauna Lynn reveals how invisible emotional work quietly sabotages your profits, your energy, and your joy.

    Drawing on her own experience with burnout and the powerful transformations of her coaching clients, Shauna Lynn shares how to spot emotional labor in your day-to-day business decisions and offers four practical tools to help you reclaim your time, energy, and clarity. She reframes boundaries as an act of leadership, not guilt, and introduces simple shifts that help you build a business that supports you rather than depletes you.

    This conversation is for every woman who’s tired of “doing it all” and ready to thrive with more peace, purpose, and profit. Tune in to refuel your mindset and share this episode with a fellow entrepreneur who needs to hear it.

    Timestamps:
    • (00:00) - (06:32): Shauna Lynn Simon exposes one of the biggest profit leaks in women-run businesses and introduces the unseen weight of emotional labor.
    • (06:33) - (15:41): She reflects on her own experience with burnout, revealing how overwork and “doing it all” can quietly erode both energy and profit.
    • (15:42) - (26:10): Through real client stories, Shauna Lynn illustrates how people-pleasing, poor boundaries, and emotional overload show up in everyday business decisions.
    • (26:11) - (44:20): She breaks down why emotional labor leads to poor decision-making, stalled growth, and resentment—and how reconnecting to your original vision can change everything.
    • (44:21) - (1:02:00): Shauna Lynn shares four powerful tools for protecting your energy, setting emotional and business boundaries, and building a business that supports you instead of draining you.
    Resources:
    • Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
    • Learn more about the show: AboutShaunaLynn.com/podcast
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    43 mins
  • The Mindset Shift That Turns Breakdown into a Million-Dollar Breakthrough with Kandi Lee

    The Mindset Shift That Turns Breakdown into a Million-Dollar Breakthrough with Kandi Lee
    Nov 25 2025
    In this episode of The Real Women Real Business Podcast with Shauna Lynn Simon, entrepreneur and coach Kandi Lee shares how she turned $1.11 and two suitcases into a multi–seven-figure legacy. With honesty and humor, Kandi reflects on rebuilding from rock bottom, learning to lean into the “messy middle,” and mastering the mindset shifts that separate survival from success.Listeners will walk away with a clearer understanding of how fear, identity, and belief shape business growth, and how to recalibrate them using Kandi’s practical tools like the “five-minute funeral” and her four-step thought trail process. She also reveals her signature three profit levers: Priority, Pipeline, and Profit, that help women scale freedom-based businesses without burning out.If you’ve ever questioned whether you have what it takes to rise from struggle to stability, this conversation is your wake-up call. Tune in and remember: you got this. Timestamps:(00:02) - (11:45): Hear how Kandi Lee went from $1.11, two suitcases, and a divorce to rebuilding her life and business from the ground up—and the pivotal “why not” moment that changed everything.(11:46) - (22:10): Learn why fear and the “messy middle” are part of every entrepreneur’s path, and how Kandi reframed fear as proof she was leveling up instead of backing down.(22:11) - (33:40): Explore the identity shifts that create million-dollar momentum, including Kandi’s embodiment method and how showing up as your next-level self changes everything.(33:41) - (47:00): Go behind Kandi’s three profit levers—Priority, Pipeline, and Profit—and learn the simple frameworks she uses to help clients scale freedom-based businesses.(47:01) - (58:30): Find out how Kandi turned her expertise into KANDILAND™, an AI-powered coaching platform that helps entrepreneurs scale faster, plus the one piece of advice she’d give her 1994 self. Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastKANDILAND - Where Genuis Lives On Tap - 30 Days. $11.11. Full Access. Total Clarity. www.one-elevennetwork.online/kandilandtrial Kandi Lee:Learn more about Kandi Lee:https://www.one-elevennetwork.com/Follow Kandi on Instagram: https://www.instagram.com/theoneelevennetwork/#Follow Kandi on Facebook: https://www.facebook.com/KandiLee111About Kandi Lee:Business Consultant for Helping Legacy-Led Women Embody Their Next Levelwith Identity Shifts, Automation & Sales Engines that Scale Freedom-Based Profit on Their Terms.I am the CEO & Co-founder behind The One-Eleven Network, with over 30 years of experience building real businesses before “coaching” was ever trending. What started as a $1.11 leap of faith has become a living legacy—and the strategic growth company for high-earning women ready to scale beyond the hustle.For over 30 years, I've had the honor of coaching over 100,000 business owners and entrepreneurs to scale into consistent, freedom-based profitability by engineering their sales systems, upgrading their identity, and building businesses that run with or without them.As a single mom running multiple businesses, I know firsthand what it’s like to feel stuck, broke, and overwhelmed while longing to create real change. In 1994, I faced my own “HOLY CRAP” moment—a divorce that left me with two suitcases, my daughter, and $200 to my name. That moment became the catalyst for a complete life redesign.Fast forward to today: I’m the founder of The One-Eleven Network, a multi–7-figure coaching and consulting company built on grit, strategy, and a dollar and eleven cents. Over the past two decades, we’ve helped thousands of entrepreneurs scale their businesses with clarity, confidence, and systems that work.At the heart of our success is the Cash Flow Compass™, a 5-pillar system designed to help business owners with:➡ Mindset that expands capacity without forcing more➡ Sales that land at premium price points without apology➡ Time that prioritizes money-making moves only➡ Profit that’s protected, not just earned➡ Automation that makes your business work for you—and make you money while you sleepThis holistic approach is why our clients stop hustling and start scaling quickly, strategically, and profitably.Along the way, I’ve sat at the table with the best—Mark Victor Hansen, Bob Proctor, Jack Canfield, Lisa Nichols—and learned what it takes to build a business that thrives without sacrificing your life.Whether it’s through our signature group masterminds, online training, or our innovative AI clone KANDILAND™, we provide the proven strategies, frameworks, and support women need to scale their businesses with clarity and confidence—without ever leading alone.I’ve been featured on CNBC, The Business Journal, HuffPost, HGTV, and more—but the spotlight isn’t on me. It’s on you: your results, your clarity, and the...
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    48 mins
  • Why Rebranding Isn’t Starting Over but Stepping Into Your Next Level with Puja Malhotra

    Why Rebranding Isn’t Starting Over but Stepping Into Your Next Level with Puja Malhotra
    Nov 18 2025
    In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Puja Malhotra, founder and creative director of Roop Creative Agency, for a powerful and emotional conversation about what rebranding really means. Puja shares how leaving corporate life to build her own agency sparked an ongoing evolution, one shaped by intuition, courage, and purpose.

    Together, they unpack the emotional side of rebranding: the guilt, fear, and resistance that surface when your business outgrows its original identity, and the freedom that comes from realigning your brand with who you’ve become. Listeners will gain insights into how to know when it’s time to rebrand, how to balance passion and profit, and why rebranding is less about starting over and more about stepping into clarity and confidence.

    If your brand feels “too small” for the business you’re building, this episode will remind you what’s possible when you let go and grow forward.

    Timestamps:
    • (00:02) - (09:15): Hear how Puja Malhotra made the bold leap from corporate life to founding Roop Creative Agency, and why a little “blissful ignorance” can be the best fuel for entrepreneurship.
    • (09:16) - (18:45): Learn how pivoting with purpose helped Puja evolve her business, attract aligned clients, and rediscover joy through intentional change.
    • (18:46) - (32:30): Explore the emotional side of rebranding—why it’s often more about self-discovery than design, and how to know when your brand no longer represents who you are.
    • (32:31) - (46:20): Find out how Puja guides clients through rebrand resistance, feedback fears, and creative collaboration to build timeless, confidence-boosting brands.
    • (46:21) - (59:10): Get Puja’s advice for creatives making the jump from corporate to entrepreneurship, including how to set strong boundaries, welcome feedback, and build a truly freedom-filled business.
    Resources:
    • Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
    • Learn more about the show: AboutShaunaLynn.com/podcast
    Puja Malhotra:
    • Learn more about Puja: https://www.roopcreativeagency.com/
    • Follow Puja on Instagram: https://www.instagram.com/roopcreativeagency/?hl=en
    • Follow Puja on Linkedln: https://www.linkedin.com/in/pujamalhotra/
    About Puja Malhotra:

    Puja Malhotra is the founder and creative director of Roop Creative Agency, a boutique branding and web design studio she launched in 2016 after leaving a career in corporate marketing. Named after her grandmother, Roop Creative is rooted in strategy, storytelling, and timeless design, helping entrepreneurs across North America build brands that not only look beautiful but also scale with clarity and purpose.

    With over 15 years of experience, Puja has worked with hundreds of business owners to develop brand identities, design websites, and create strategies that align with their goals. She is passionate about meeting clients where they are—whether through full-service brand development, website intensives, or semi-custom brand kits that allow new founders to launch with confidence.

    In addition to her client work, Puja runs Corporate Dropout, a 3-month 1:1 mentorship program designed for designers, strategists, and creatives who are ready to confidently leave the 9–5 and build profitable, sustainable agencies of their own.
    A proud mom, Puja often shares her journey of balancing ambition and motherhood, navigating identity as a first-generation entrepreneur, and building a business that feels true to who you are.
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    46 mins
  • Work Smarter, Earn More: Finding Profit in the Business You Already Have

    Work Smarter, Earn More: Finding Profit in the Business You Already Have
    Nov 11 2025
    In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon takes listeners behind the scenes of her own hard-earned lessons about profit leaks and how to stop them. After a costly business decision reshaped how she views money, Shauna Lynn began helping women entrepreneurs uncover the hidden dollars sitting quietly inside their businesses.

    Listeners will learn how pricing, processes, and priorities can silently drain profits and why “busy” isn’t the same as “successful.” With candor and humor, Shauna Lynn challenges the myth that more effort equals more income and shares a refreshing approach to creating a sustainable, profitable business without burnout.This episode offers a practical mindset shift for women ready to step into their CEO role, protect their time, and finally keep more of what they earn.

    Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind.

    Timestamps:
    • (00:02) - (06:45): Shauna Lynn Simon shares the story of a costly business decision that reshaped how she thinks about money and profit.
    • (06:46) - (17:32): Learn why undercharging and outdated pricing models keep so many entrepreneurs stuck—and how to shift toward true value-based pricing.
    • (17:33) - (27:40): Hear how broken processes quietly drain your profit and how simple tweaks to your systems can save hours (and thousands).
    • (27:41) - (37:20): Shauna Lynn reveals the “busy but broke” trap and how to reclaim your time by focusing on high-value priorities.
    • (37:21) - (48:50): Discover how to protect your CEO time, rewire your mindset for profit, and finally keep more of what you earn.
    Resources:
    • Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
    • Take the Accidental CEO Assessment: https://www.aboutshaunalynn.com/ceoquiz
    • Learn more about the show: AboutShaunaLynn.com/podcast
    • Book your 45-min Money Momentum Session: https://www.aboutshaunalynn.com/moneycall
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    33 mins
  • Stop Chasing Followers and Start Building a Community that Converts with Emily Rosales

    Stop Chasing Followers and Start Building a Community that Converts with Emily Rosales
    Nov 4 2025
    In this inspiring episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Emily Rosales, brand strategist and founder of Simply Me, to reveal why authentic connection, not viral content, is the key to sustainable growth. Emily shares how she rebuilt her entire Instagram presence from scratch after losing her first account, growing an engaged community of just 1,500 followers who actively connect, comment, and convert. She opens up about the mindset shift from follower counts to meaningful conversations, explaining how clarity, consistency, and genuine care can transform a brand into a trusted presence online.

    Listeners will learn what it truly means to be “seen” in business, how to build trust that lasts, and why branding is less about visuals and more about emotion and relationships.If you’ve ever felt invisible online or overwhelmed by marketing noise, this episode will help you refocus on what really builds a business worth remembering. Tune in and share it with a fellow entrepreneur who needs the reminder that authenticity always wins.

    Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind.

    Timestamps:
    • (00:02) - (05:45): Meet Emily Rosales and hear how losing her original Instagram account inspired a more intentional, relationship-focused approach to brand building.
    • (05:46) - (14:20): Why follower counts don’t matter and how focusing on genuine human connection creates a community that actually converts.
    • (14:21) - (26:00): The deeper meaning of branding—why clarity, emotion, and trust are more powerful than any logo, color palette, or viral post.
    • (26:01) - (40:10): How to communicate your “why,” define what truly sets you apart, and make your brand message resonate authentically with your audience.
    • (40:11) - (52:00): Setting boundaries, managing engagement without burnout, and Emily’s advice for showing up boldly and consistently as the face of your brand.
    Resources:
    • Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
    • Learn more about the show: AboutShaunaLynn.com/podcast
    Emily Rosales:
    • Learn more about Emily: https://simplyme-coaching.com/
    • Follow Emily on Facebook: https://www.facebook.com/emilyyy2/
    • Follow Emily on Instagram: https://www.instagram.com/_emily_rosales/
    • Follow Emily on LinkedIn: https://www.linkedin.com/in/emilyyrosaless/
    About Emily Rosales:

    Emily Rosales is a Brand Strategy Coach and Messaging Specialist at Simply Me. She helps entrepreneurs and business owners who feel unseen by the right people transform their message so they stand out authentically and attract the clients they want. Her done-WITH-you approach blends coaching and copywriting to build clarity, confidence, and simple strategies that make marketing easier. Her mantra: be seen, be remembered, be you.Listen on your favorite platform! Click any icon below to find our podcast wherever you love to tune in.
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    48 mins