The Real Women Real Business Podcast cover art

The Real Women Real Business Podcast

The Real Women Real Business Podcast

By: Shauna Lynn Simon
Listen for free

About this listen

 Welcome to The Real Women Real Business Podcast, where we celebrate the strength, resilience, and entrepreneurial spirit of women everywhere.

I'm your host, Shauna Lynn Simon, and I'm thrilled to invite you on this journey with me.

On this podcast, my guests and I dive into proven strategies and techniques to help you build your empire without the overwhelm and stress. Each episode is filled with insights, inspiration, and practical advice to fuel your entrepreneurial journey.

This podcast is an all-inclusive space where we empower each other to reach our fullest potential in business and beyond.Copyright Shauna Lynn Simon Economics Leadership Management & Leadership
Episodes
  • End Your Year Like a CEO and Build Unshakable Momentum

    End Your Year Like a CEO and Build Unshakable Momentum
    Dec 23 2025
    In this episode, Shauna Lynn guides listeners through a compassionate yet strategic process for closing out the year like a true CEO. Drawing from her own challenging season, marked by personal loss, stalled timelines, and hard-earned breakthroughs, she models the mindset shift that transforms setbacks into meaningful data rather than self-criticism. Shauna Lynn outlines a four-part framework to strengthen confidence, clear mental clutter, and create the space needed to build a business that feels aligned rather than overwhelming. Listeners will hear her philosophy on celebrating imperfect progress, identifying repeating patterns, releasing what no longer fits, and crafting a vision anchored in how they want to feel next year.

    This episode offers a blend of honesty, humor, and highly actionable reflection prompts that listeners can apply immediately to a more grounded, intentional start to 2026.
    Tune in for a thoughtful reset - and share with an entrepreneur who’s ready to step into the new year with clarity and purpose.
    Timestamps:
    • (00:01) - (03:45) - Why ending your year like a CEO changes everything
    • (03:46) - (09:22) - The hidden cost of skipping year-end reflection
    • (09:23) - (17:10) - How Shauna Lynn reframes mistakes and leads her team
    • (17:11) - (27:40) - A challenging year, personal growth, and the power of honest assessment
    • (27:41) - (39:55) - The four-part CEO reflection framework to build your next-level year

    Resources:
    • Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
    • Learn more about the show: AboutShaunaLynn.com/podcast
    • Learn about the Real Women Mastery Program - https://www.aboutshaunalynn.com/rwrb
    • Episode #45, Letting Go of What No Longer Serves You: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/letting-go
    Show More Show Less
    37 mins
  • The Branding Shift That Turns Visibility Into High-Converting Clients with RuthAnn Rafiq

    The Branding Shift That Turns Visibility Into High-Converting Clients with RuthAnn Rafiq
    Dec 16 2025
    In this episode, Shauna Lynn Simon sits down with branding expert and designer RuthAnn Rafiq to explore why so many established coaches and service providers hit a revenue ceiling not because of visibility, but because their brand no longer reflects the level of expertise they’ve grown into. RuthAnn shares how mismatched branding can quietly erode confidence, limit conversions and keep entrepreneurs playing small even when demand is high.

    Listeners will hear RuthAnn’s refreshing philosophy on premium positioning, including why mindset shifts must happen before the visuals change, how authenticity and values shape true authority and the subtle signals that separate brands attracting tire kickers from those bringing in high-intent, ready-to-invest clients. She also breaks down the organic marketing opportunities most entrepreneurs are missing and explains how a strategic rebrand can transform not only revenue, but the way a founder shows up in their business.

    By the end, listeners will feel inspired to evaluate their own online presence with honesty, clarity and purpose and take aligned action toward the business they want to lead.
    This is an episode worth sharing with any entrepreneur ready for their next evolution.
    Timestamps:
    • (00:02) - (08:41): RuthAnn Rafiq shares why established entrepreneurs hit a revenue ceiling even when visibility isn’t the issue.
    • (08:42) - (18:19): The emotional and mindset shifts required to step into a more premium brand identity.
    • (18:20) - (29:57): What actually signals expertise online and how branding influences authority and conversion.
    • (29:58) - (44:36): RuthAnn and Shauna Lynn unpack the connection between rebranding, pricing and money mindset growth.
    • (44:37) - (58:10): RuthAnn gets personal about scaling back her business to honor her values and offers practical advice for sustainable growth.
    Resources:
    • Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
    • Learn more about the show: AboutShaunaLynn.com/podcast
    • Book Your Money Momentum Session: https://www.aboutshaunalynn.com/moneycall
    RuthAnn Rafiq:
    • Learn more about RuthAnn: https://www.rartspace.com/about
    • Follow RuthAnn on Instagram: https://www.instagram.com/r_artspace/?hl=en
    • Follow RuthAnn on Pinterest: https://ca.pinterest.com/r_artspace/
    • Get Your 3 Site Success Audits: https://www.rartspace.com/audit
    About RuthAnn Rafiq:

    RuthAnn Rafiq is the owner and lead designer behind R Artspace, a branding studio helping coaches and service providers feel premium in their high-quality offer with a sophisticated brand and custom Squarespace website to help establish you as the sought-after expert in a crowded industry and help you more ease-fully scale to 6 and 7 figures. On a personal note, RuthAnn is a wife, mama to 3 little ones, is homeschooling, and lives in Kansas City.
    Show More Show Less
    40 mins
  • How to Stop Abandoning Yourself and Finally Step Into the Woman You’re Meant to Be with Primavera Barron

    How to Stop Abandoning Yourself and Finally Step Into the Woman You’re Meant to Be with Primavera Barron
    Dec 9 2025
    In this episode, Shauna Lynn sits down with life and personal development coach Primavera Barron for a raw, honest look at why so many women feel stuck, burnt out, or disconnected from their current identity. Primavera shares her transformative journey from losing herself in a decade-long marriage to rebuilding her sense of self through neuro-linguistic programming and energy work, and how this sparked her mission to help other women stop abandoning themselves.
    Listeners will hear why procrastination, people-pleasing, and overwhelm are often symptoms of a deeper identity mismatch, and how simple but challenging questions can shift long-standing patterns. Primavera offers a fresh, science-backed perspective on changing the inner narrative, reframing limiting beliefs, and taking action that actually aligns with who you are today, not who you used to be.
    This episode invites listeners into the discomfort that leads to clarity, confidence, and meaningful change. Tune in for a conversation that may just help you see yourself in a new way, and share it with someone who needs the reminder that growth is always possible.

    Timestamps:
    • (00:02) - (12:10): Shauna Lynn introduces Primavera Barron and sets the stage for a conversation about burnout, identity, and why so many women feel stuck in their own lives.
    • (12:11) - (27:40): Primavera breaks down the disconnect between who women were when they started their business and who they are now, and how this outdated identity quietly fuels procrastination and overwhelm.
    • (27:41) - (43:05): Hear Primavera’s personal turning point after her divorce, the patterns she noticed in her massage clients, and what made her pursue neuro-linguistic programming as the missing piece.
    • (43:06) - (57:50): A deep dive into NLP, shamanic energy work, and the surprising ways women self-sabotage through people-pleasing, avoidance, and emotional overidentification.
    • (57:51) - (1:12:30): Primavera shares actionable ways listeners can question their internal narrative, interrupt limiting beliefs, and begin shifting into their true identity with courage and clarity.
    Resources:
    • Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
    • Learn more about the show: AboutShaunaLynn.com/podcast
    • Episode #82, How to Turn Procrastination Into a Powerful Tool for Business Growth: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/tools-for-business-growth
    Primavera Barron:
    • Learn more about Primavera: https://subscribepage.io/Primavera_Barron_Coaching
    • Follow Primavera on Instagram: https://www.instagram.com/primaverabarron/?hl=en
    • Get your 2 free journal workbooks: https://stan.store/primaverabarron
    About Primavera Barron:
    Primavera Barron helps women who feel stuck, lost, or on the verge of burnout come back to themselves and rebuild a life that finally fits. She does it through raw, truth-first coaching and deep emotional reset. She’s known for her unfiltered style and has helped women walk out of silence, self-abandonment, and pretending, into the most honest version of who they are.
    Show More Show Less
    43 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.