In this energizing episode of The Power of Integrity Podcast, host Ralph Adamo welcomes Alanah Phillips—co-founder of Start With Catalyst, co-founder of Advisor Launch Lab, industry consultant, speaker, and author of Breaking Up With Your Broker Dealer.
Alanah shares her unexpected path from a roofing contractor’s daughter to one of the most respected strategist-advocates in financial services. With humor, candor, and unmistakable clarity, she describes how her early HR experience, desire to support her family, and curiosity about people led her into advisor recruiting, succession design, and practice transition support.
Ralph and Alanah dive into the heart of today’s conversation: integrity, radical transparency, authenticity, and the courage to do the next right thing—even when the incentives don’t line up in the short term. Alanah’s stories of guiding advisors through painful breakups, championing women in financial services, and navigating misaligned corporate cultures shine a spotlight on what principled leadership truly looks like.
HIGHLIGHTS: - 🌟 The Origin of Catalyst & Advisor Launch Lab: How Alanah left a misaligned corporate structure to create an independent model that truly advocates for advisors—whether they’re seasoned “Michael Jordans” or rising “name-image-likeness” next-gen talent.
- 📚 Breaking Up With Your Broker-Dealer: The real-life story of a woman advisor whose income grew from $150K to nearly $1M after courageously making a transition that aligned with her values, autonomy, and long-term goals.
- 🔎 Radical Transparency as Integrity in Action: Why Alanah always tells advisors the truth—even when it goes against her own short-term incentives—and how that honesty compounds into trust, referrals, and long-term impact.
- 💡 Authenticity Is the Cheat Code: From sparkly shoes to bold colors to being fully herself with clients, Alanah explains why authenticity attracts the right relationships and repels the wrong ones.
"If you are your authentic self, you draw the right people to you—and you repel the wrong people. Honestly, it’s just more fun." — Alanah Phillips
If you’re an advisor seeking alignment, independence, or clarity about your next move—or a leader looking to deepen your commitment to integrity—this episode is essential listening. Subscribe to The Power of Integrity Podcast, share this conversation with someone navigating change, and remember: do the next right thing, and the long-term will always take care of itself.
Connect with Alanah:
📨 Email: hello@alanahphillips.com
🌐 Website: https://startwithcatalyst.com 🔗 LinkedIn: Search “Alanah Phillips – Catalyst” 🎙️ Podcast: NextGen in 10 (relaunching soon)
Connect with Ralph Adamo:
- LinkedIn: https://www.linkedin.com/in/ralph-adamo/
- Website: http://www.integrityiwm.com/
- Website: https://www.integrityatwork.com/
- Podbean: https://thepowerofintegrity.podbean.com/
- YouTube: https://www.youtube.com/@integritywealthmanagement9812
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Disclaimer:
Ralph Adamo is registered with and securities are offered through Kovack Securities, Inc., Member FINRA/SIPC, 6451 N. Federal Highway, Suite 1201, Ft. Lauderdale, FL 33308. Tel: 954-782-4771. Investment advisory services are offered through Kovack Advisors, Inc. Integrity Wealth Management is not affiliated with Kovack Securities, Inc. or Kovack Advisors, Inc.
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