Hook: Fewer women are launching podcasts — but it’s not about commitment. In this episode we dig into the Creators 2025 study to explain why podcasting’s real problem is who can enter and who gets pushed out, and what that means for big media, indie creators, and the future of the medium.
Main topics covered:
- Key stats: 15% of men vs 8% of women create shows; women who start stick around (69% vs 67%); one in three creators quit.
- Diversity and format shifts: faster growth among Hispanic, Black, and Asian creators and 71% of creators adding video.
- Industry dynamics: how platform product strategy, exclusive deals, and ad marketplaces shape entry and extraction.
Key takeaways:
- This is an entry problem, not a commitment problem: women who start podcasts are slightly more likely to persist — the leak is at the faucet.
- High early churn (1 in 3 quitting) thins competition and unintentionally strengthens incumbents that sell scale and packaged talent.
- Video and cross-platform strategies are survival tools for independents — diversifying revenue and reducing platform leverage.
- Practical fixes: lower-friction onboarding, shared ad access, grants/incubators,
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9 mins