Who Owns Attention and the Data? Spotify vs. YouTube 2025 Play cover art

Who Owns Attention and the Data? Spotify vs. YouTube 2025 Play

Who Owns Attention and the Data? Spotify vs. YouTube 2025 Play

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 Who controls podcast attention and who controls the data that shapes it? This episode unpacks the year-end scorecards from Spotify and YouTube and asks how their incentives are reshaping creative choices, measurement, and the future of podcasting. We also explore Sounds Profitable's call to shift the conversation from "podfade" to "creator fade".

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.