Entry vs Extraction: Why Fewer Women and Many Quit Podcasting
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Entry vs Extraction: Why Fewer Women and Many Quit Podcasting
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About this listen
Main topics covered:
- Key stats: 15% of men vs 8% of women create shows; women who start stick around (69% vs 67%); one in three creators quit.
- Diversity and format shifts: faster growth among Hispanic, Black, and Asian creators and 71% of creators adding video.
- Industry dynamics: how platform product strategy, exclusive deals, and ad marketplaces shape entry and extraction.
Key takeaways:
- This is an entry problem, not a commitment problem: women who start podcasts are slightly more likely to persist — the leak is at the faucet.
- High early churn (1 in 3 quitting) thins competition and unintentionally strengthens incumbents that sell scale and packaged talent.
- Video and cross-platform strategies are survival tools for independents — diversifying revenue and reducing platform leverage.
- Practical fixes: lower-friction onboarding, shared ad access, grants/incubators,
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