Most solopreneurs make the mistake of trying to serve everyone and end up standing out to no one. In this short and punchy episode of The Aspiring Solopreneur, Carly and Joe dive into one of the most overlooked steps in building a successful solo business: positioning. They break down why niching down isn’t limiting, but rather the key to charging more, marketing smarter, and actually getting noticed. If you’ve ever said, “My product is for anybody,” this episode will make you rethink everything.

Okay, this might be the craziest offer we’ve ever made. We’re giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.

All you have to do is pre-order our new book: Solopreneur Business for Dummies.

When we first went solo, we thought we could just Google our way through it. But the advice out there?

It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There’s gotta be a better way.”

So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.

Go to book.lifestarr.com to lock it in.

This deal goes away when the book drops, October 6, 2025, and it’s not coming back.

Pre-order the book. Upload your receipt. You’re in. For good.

So, you’ve got a business idea you’re excited about. But here’s the big question: does it actually work on paper, or will it drain your bank account before it takes off?

In this episode of The Aspiring Solopreneur, Carly and Joe break down how to test the feasibility of your business idea, spot potential deal-breaking showstoppers, and price your services with confidence (without letting imposter syndrome drag you down).

If you’re ready to stress-test your solo venture before you dive in headfirst, this one’s for you.

Okay, this might be the craziest offer we’ve ever made. We’re giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.

All you have to do is pre-order our new book: Solopreneur Business for Dummies.

When we first went solo, we thought we could just Google our way through it. But the advice out there?

It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There’s gotta be a better way.”

So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.

Go to book.lifestarr.com to lock it in.

This deal goes away when the book drops, October 6, 2025, and it’s not coming back.

Pre-order the book. Upload your receipt. You’re in. For good.

Before you dive headfirst into your solopreneur journey, there are two things you absolutely need to nail down: your competition and your customers.

In this episode of The Aspiring Solopreneur, Joe and Carly continue the series on the Solopreneur Success Cycle and break down why “everyone” is not your audience, how to spot opportunities your competitors are overlooking, and why creating personas (yes, even giving them names and backstories) can completely change how you connect with your market.

Whether you’re refining your niche or just starting to sketch out your customer base, this episode will give you practical insights to avoid spinning your wheels and start building a business that truly resonates.

Okay, this might be the craziest offer we’ve ever made. We’re giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.

All you have to do is pre-order our new book: Solopreneur Business for Dummies.

When we first went solo, we thought we could just Google our way through it. But the advice out there?

It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There’s gotta be a better way.”

So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.

Go to book.lifestarr.com to lock it in.

This deal goes away when the book drops, October 6, 2025, and it’s not coming back.

Pre-order the book. Upload your receipt. You’re in. For good.

In this episode, we kick off the Planning phase of the Solopreneur Success Cycle and break down the must-knows before you dive in. From choosing the right title for yourself to simplifying your business model into three core parts, you’ll learn how to set yourself up for efficiency, clarity, and higher earning potential. Whether you’re just starting or refining your business, these insights will help you plan smarter and avoid costly detours.

Okay, this might be the craziest offer we’ve ever made. We’re giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.

All you have to do is pre-order our new book: Solopreneur Business for Dummies.

When we first went solo, we thought we could just Google our way through it. But the advice out there?

It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There’s gotta be a better way.”

So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.

Go to book.lifestarr.com to lock it in.

This deal goes away when the book drops, October 6, 2025, and it’s not coming back.

Pre-order the book. Upload your receipt. You’re in. For good.

Ever wonder how to take that fuzzy “someday” business idea and turn it into something real, without locking yourself into a plan too soon?

In this episode of The Aspiring Solopreneur, we’re diving into the Envision stage of the Solopreneur Success Cycle (episode 3 of The Solopreneur Success Cycle Series beginning with episode 216).

We’ll talk about dreaming big without overcomplicating, why your goals (not just a trendy framework) should guide your choices, and how to vet your ideas without fear of someone “stealing” them.

Plus, we’ll share why niching down is actually your best friend and how your so-called competition can become your biggest allies. Whether you have no idea what business to start or just want to make sure you’re on the right track, this conversation will help you turn possibility into clarity.

Okay, this might be the craziest offer we’ve ever made. We’re giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.

All you have to do is pre-order our new book: Solopreneur Business for Dummies.

When we first went solo, we thought we could just Google our way through it. But the advice out there?

It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There’s gotta be a better way.”

So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.

Go to book.lifestarr.com to lock it in.

This deal goes away when the book drops, October 6, 2025, and it’s not coming back.

Pre-order the book. Upload your receipt. You’re in. For good.

If you’re ready to create a business that supports your life instead of running it, this is the episode you need.

Carly and Joe dive into Step Zero of the Solopreneur Success Cycle: Defining Your Goals, and spoiler alert: it’s way deeper than “make money” or “gain freedom.”

You’ll learn how to uncover your true why, build goals that actually guide your decisions, and avoid creating a business you secretly resent. From toddler-style questioning to "change charts" and accountability hacks, this episode is your blueprint for building a business you actually like.

Whether you're dreaming, pivoting, or feeling stuck, press play before you plan another move.

Okay, this might be the craziest offer we’ve ever made. We’re giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.

All you have to do is pre-order our new book: Solopreneur Business for Dummies.

When we first went solo, we thought we could just Google our way through it. But the advice out there?

It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There’s gotta be a better way.”

So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.

Go to book.lifestarr.com to lock it in.

This deal goes away when the book drops, October 6, 2025, and it’s not coming back.

Pre-order the book. Upload your receipt. You’re in. For good.

Ever feel like you're building your solo business one guess at a time?

In this episode, Carly and Joe pull back the curtain on the Solopreneur Success Cycle, the foundational framework behind their new book Solopreneur Business for Dummies. From defining your goals (hello, Step Zero!) to tweaking, refining, and reimagining your business as it grows, they break down the entire cycle designed specifically for one-person businesses.

It's not a lecture, it’s a roadmap with a healthy side of real talk, laughs, and lessons you can apply right away. Whether you buy the book or not (but, like, you should), this series is your shortcut to building a business that actually works for you.

Okay, this might be the craziest offer we’ve ever made. We’re giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.

All you have to do is pre-order our new book: Solopreneur Business for Dummies.

When we first went solo, we thought we could just Google our way through it. But the advice out there?

It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There’s gotta be a better way.”

So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.

Go to book.lifestarr.com to lock it in.

This deal goes away when the book drops, October 6, 2025, and it’s not coming back.

Pre-order the book. Upload your receipt. You’re in. For good.

What if building a business didn’t require burnout, hustle culture, or 80-hour workweeks? In this episode of The Aspiring Solopreneur, we chat with Amanda Bourbonais—copywriter, wellness advocate, and self-proclaimed OG Health-First Freelancer—about how a health crisis reshaped her definition of success and led her to build a thriving six-figure business…with plenty of time for naps.

Amanda shares how to manage client expectations with grace, raise your rates with confidence, and why prioritizing your well-being isn’t just possible—it’s profitable. Whether you’re managing chronic illness or just sick of glorifying the grind, this episode is a must-listen for solopreneurs who want to thrive without sacrificing their health.

Okay, this might be the craziest offer we’ve ever made. We’re giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.

All you have to do is pre-order our new book: Solopreneur Business for Dummies.

When we first went solo, we thought we could just Google our way through it. But the advice out there?

It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There’s gotta be a better way.”

So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.

Go to book.lifestarr.com to lock it in.

This deal goes away when the book drops, October 6, 2025, and it’s not coming back.

Pre-order the book. Upload your receipt. You’re in. For good.