Most solopreneurs make the mistake of trying to serve everyone and end up standing out to no one. In this short and punchy episode of The Aspiring Solopreneur, Carly and Joe dive into one of the most overlooked steps in building a successful solo business: positioning. They break down why niching down isn’t limiting, but rather the key to charging more, marketing smarter, and actually getting noticed. If you’ve ever said, “My product is for anybody,” this episode will make you rethink everything.

Okay, this might be the craziest offer we’ve ever made. We’re giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.

All you have to do is pre-order our new book: Solopreneur Business for Dummies.

When we first went solo, we thought we could just Google our way through it. But the advice out there?

It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There’s gotta be a better way.”

So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.

Go to book.lifestarr.com to lock it in.

This deal goes away when the book drops, October 6, 2025, and it’s not coming back.

Pre-order the book. Upload your receipt. You’re in. For good.

So, you’ve got a business idea you’re excited about. But here’s the big question: does it actually work on paper, or will it drain your bank account before it takes off?

In this episode of The Aspiring Solopreneur, Carly and Joe break down how to test the feasibility of your business idea, spot potential deal-breaking showstoppers, and price your services with confidence (without letting imposter syndrome drag you down).

If you’re ready to stress-test your solo venture before you dive in headfirst, this one’s for you.

Okay, this might be the craziest offer we’ve ever made. We’re giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.

All you have to do is pre-order our new book: Solopreneur Business for Dummies.

When we first went solo, we thought we could just Google our way through it. But the advice out there?

It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There’s gotta be a better way.”

So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.

Go to book.lifestarr.com to lock it in.

This deal goes away when the book drops, October 6, 2025, and it’s not coming back.

Pre-order the book. Upload your receipt. You’re in. For good.

Before you dive headfirst into your solopreneur journey, there are two things you absolutely need to nail down: your competition and your customers.

In this episode of The Aspiring Solopreneur, Joe and Carly continue the series on the Solopreneur Success Cycle and break down why “everyone” is not your audience, how to spot opportunities your competitors are overlooking, and why creating personas (yes, even giving them names and backstories) can completely change how you connect with your market.

Whether you’re refining your niche or just starting to sketch out your customer base, this episode will give you practical insights to avoid spinning your wheels and start building a business that truly resonates.

Okay, this might be the craziest offer we’ve ever made. We’re giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.

All you have to do is pre-order our new book: Solopreneur Business for Dummies.

When we first went solo, we thought we could just Google our way through it. But the advice out there?

It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There’s gotta be a better way.”

So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.

Go to book.lifestarr.com to lock it in.

This deal goes away when the book drops, October 6, 2025, and it’s not coming back.

Pre-order the book. Upload your receipt. You’re in. For good.