The Obvious Choice cover art

The Obvious Choice

The Obvious Choice

By: Jonathan Goodman
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About this listen

 Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.All rights reserved. Economics Exercise & Fitness Fitness, Diet & Nutrition Hygiene & Healthy Living Management Management & Leadership
Episodes
  • 340 I Doing Hard Sh*t Together Creates Deeper Connection

    340 I Doing Hard Sh*t Together Creates Deeper Connection
    Jul 9 2025

    Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUt


    Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce


    Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter


    Who Am I?

    Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.


    Subscribe to my free weekly newsletter "5 Reps Friday" read by 74,000+ each week: https://www.theptdc.com/newsletter-subscribe


    Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds


    Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen


    Follow me on social media:


    Instagram: https://www.instagram.com/itscoachgoodman/

    X: https://x.com/itscoachgoodman

    LinkedIn: https://www.linkedin.com/in/jon-goodman/
    Show More Show Less
    43 mins
  • 339 I You're Using Social Media All Wrong

    339 I You're Using Social Media All Wrong
    May 21 2025

    For every 18-year-old on social media who thinks they need a big following just to make a few sales, there are 100 silent business owners quietly earning more.


    "The information economy," according to journalist Oliver Burkeman, "is essentially a giant machine for persuading you to make the wrong choices about what to do."


    Creating content is an overrated way to build a business. So what's better?


    Read the full article here: https://www.theptdc.com/articles/are-you-using-social-media-all-wrong


    Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUt

    Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce


    Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter


    Who Am I?

    Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.


    Subscribe to my free weekly newsletter "5 Reps Friday" read by 74,000+ each week: https://www.theptdc.com/newsletter-subscribe


    Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds


    Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen


    Follow me on social media:

    Instagram: https://www.instagram.com/itscoachgoodman/

    X: https://x.com/itscoachgoodman

    LinkedIn: https://www.linkedin.com/in/jon-goodman/
    Show More Show Less
    7 mins
  • 338 I If You Want To Start a Business, Read This Book

    338 I If You Want To Start a Business, Read This Book
    May 16 2025

    Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUt

    Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce


    Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter


    Who Am I?

    Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.


    Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe


    Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds


    Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen


    Follow me on social media:

    Instagram: https://www.instagram.com/itscoachgoodman/

    X: https://x.com/itscoachgoodman

    LinkedIn: https://www.linkedin.com/in/jon-goodman/
    Show More Show Less
    15 mins

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