For every 18-year-old on social media who thinks they need a big following just to make a few sales, there are 100 silent business owners quietly earning more.

"The information economy," according to journalist Oliver Burkeman, "is essentially a giant machine for persuading you to make the wrong choices about what to do."

Creating content is an overrated way to build a business. So what's better?

Read the full article here: https://www.theptdc.com/articles/are-you-using-social-media-all-wrong

Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUt

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Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.

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