What happens when your newly updated sales funnel “should” be working, the leads are rolling in, and everyone says they’re ready… but almost no one buys?

How do you handle the biggest sales slump you’ve had all year?

In this episode, I’m pulling back the curtain on how I turned the slowest start to a month this year into our highest cash month to date—from $6K in the first 12 days to nearly $60K by the 31st.

Spoiler: It didn’t happen by chasing trends, burning everything down, or throwing more money at ads.

I walk you through the six strategic shifts (plus one bonus move) that created the breakthrough, starting with a personal realignment in my spiritual life and leading into CEO-level decisions that refined my funnel, optimized our follow-up, elevated our offer suite, and re-centered how I show up as a leader.

If you’re sick of chasing trends and craving sustainable growth that honors both your mission and your margin, no matter what’s happening week to week in your business, this episode is for you.

• [00:00] From 20 qualified leads and 1 sale to a record-breaking $60K month—how I transformed August in 18 days.

• [02:31] Step 1: Reclaiming my spiritual foundation and how reconnecting with God re-centered my identity and decision-making.

• [17:23] Step 2: Rebuilt my funnel (again) by ditching “proven” advice and trusting my instinct to speak to real buyers, not browsers.

• [27:23] Step 3: Slashed ad spend by 50% because scaling a broken funnel doesn’t fix anything.

• [29:40] Step 4: Recommitted to sales calls and showing up for potential clients and leading decisively.
  
  

• [33:13] Step 5: Installed a 7-day deadline with automated follow-up so I’m no longer nurturing indecision.

• [39:21] Step 6: Created a high-ticket, done-for-you offer for clients who don’t want DIY, serving those ready for full-service support.

• [43:21] Bonus step 7: Made it easier for action-takers to apply quickly, removing friction for my most aligned leads.
  
  

1. "Your identity should not be in your business, because if it is, it doesn't matter how good your business is, you're always going to be disappointed."

2. "I really had to get my identity back into my relationship with God and not into the sales numbers, the revenue goals, or even the reputation I have online."

3. "Sometimes leadership as a CEO means stepping back into parts of your business you were hoping to get out of because that’s what’s required to make sales."

4. "It wasn’t luck. It wasn’t just from manifesting. I had to do a lot of work, and I had to make CEO-level decisions."

5. "Being able to respond, not react, is what allows you to grow month after month, year after year without rebuilding from scratch every 90 days."
   
   

I hope this conversation gave you not only tactical insight but a deeper sense of permission to lead from alignment, not urgency.

Remember: Cold streaks don’t define you as a CEO. Your ability to recalibrate and lead with discernment does.

If this episode spoke to where you are right now, I’d love for you to share it with a fellow coach or practitioner who’s building their online business with the same integrity and vision.

And if you haven’t yet, take a moment to rate, follow, and review the show—it helps more mission-driven leaders like you find this space.

If you’ve ever wondered “How am I supposed to run a business and be a present, loving mom at the same time?”—this episode is for you.

I sat down with maternal mental health expert and transformative coach Kate Kripke, LCSW, PMH-C, to talk about the inner shifts high-achieving women must make to balance business and motherhood without drowning in guilt, overwhelm, or burnout.

Kate shares her personal journey into maternal mental health, the lessons she’s learned from supporting moms for over 20 years, and how we can shift from trying to control everything to creating deeper connection with our kids and ourselves.

This conversation was full of “aha” moments for me personally as I navigate early motherhood while running a business, and I know it’s going to give you practical perspective shifts you can lean on in your own season.

• [00:01:19] – Kate’s background: growing up in a high-achieving household and how her postpartum anxiety shaped her career path
• [00:03:34] – Why maternal and child mental health are deeply connected—and why moms’ wellbeing comes first
• [00:07:45] – The “middle ground” moms: what about those of us who don’t fit the extremes of “perfect mom” or “hot mess mom”?
• [00:10:14] – External changes vs. internal shifts: why mindset and beliefs matter more than schedules and strategies
• [00:15:21] – Warning signs you’re stuck in “achievement brain” and how that disconnects you from your kids
• [00:23:15] – Why missing moments with your kids isn’t bad—and how to handle the discomfort without guilt
• [00:34:00] – What kids really need from us: being seen, heard, and understood (not perfection)
• [00:40:45] – A simple exercise to align your beliefs, feelings, and results as a mom and entrepreneur

1. “It’s not about what we’re doing that determines how we feel in motherhood, it’s about what’s happening on the inside.”

2. “We can’t do it all. But we can absolutely be it all: an inspired professional and a loving, connected mom.”

3. “The emotion is never the problem. How we tend to ourselves and our children through that emotion is what matters most.”

4. “If I don’t know how to feel emotional discomfort and still trust I’m okay, I can’t trust my kids are okay when they feel it.”

5. “You do not need to choose between being a good mom and a successful entrepreneur. You may want to, but you don’t need to.”

• Learn more about Kate’s Calm Connection System - a simple 3-step system that helps driven, high-achieving mothers feel calm, present, and deeply connected with their young kids

• Grab Kate’s 21-Day Aligned Mom Reset (a free resilience-building practice)

If this episode gave you a breath of fresh air in your motherhood and business journey, I’d be so grateful if you rated, followed, or left a review for The Nourished CEO Podcast.

Your support helps more women find these conversations and build businesses that fit their real lives. 💛

One of the biggest frustrations I hear from health experts is this: “I’m consistent with my emails, but my list is mostly full of past and current clients. How do I actually get new potential clients on there?”

In this episode of The Nourished CEO Podcast, I share a behind-the-scenes coaching call from my Nourished Business Accelerator (NBA) program.

You’ll hear from an incredible women’s hormone health practitioner who has her lead magnets and newsletters in place—but is struggling to attract the right new subscribers.

I break down why “join my newsletter” doesn’t work (and never has), how to create a lead magnet that actually converts, and why messaging specificity is the key to growing your list with people who are ready to invest in your services.

If your email list growth feels stagnant or you’re attracting freebie-seekers who never buy, this episode will show you how to close that gap.

• [00:00] – Why list growth isn’t about “more subscribers”—it’s about the right subscribers
• [02:33] – An NBA client’s challenge: consistently emailing but only attracting current/past clients
• [04:13] – Why “join my newsletter” doesn’t work and what to do instead
• [07:47] – The power of one strong, specific lead magnet (instead of dozens of general ones)
• [09:42] – Why a lead magnet on “hormone labs” won’t convert as well as one tied to a specific symptom (like hair loss)
• [11:40] – The #1 problem holding 95% of health experts back in their marketing: lack of specificity
• [15:25] – A personal story: why urgent, frustrating symptoms drive buyers to take action immediately
• [18:26] – How to identify what your ideal client truly cares about and will pay to fix
• [22:20] – Why you must “sell” every step of the process—even your free lead magnets
• [25:24] – My weekly practice: reviewing content to ensure it speaks to actual buyers
• [28:35] – Why niche clarity and hyper-specific messaging are non-negotiable for growth

1. “Nobody wants to be on anyone’s email list unless they’re getting value.”

2. “One strong, specific lead magnet that ties into your overall methodology is all you need to grow your list.”

3. “If somebody doesn’t know they have the problem you solve—or they don’t care—they will not buy. Period.”

4. “Specificity will attract the person who’s really looking for a solution, not just someone casually interested.”

5. “Your job is to speak to what they already care about, not five steps ahead of them.”

When your email marketing gets more specific, your list stops being filled with random subscribers—and starts filling up with future clients.

If you’re ready to attract buyers, not just browsers, this episode will show you how.

👉 DM me the word NBA on Instagram @lauraschoenfeldrd to get details about the program and apply today.

And if you enjoyed this episode, please rate, follow, and leave a review—it helps more health experts like you find the show.

What does it really take to thrive in the online business world for over a decade, without burning out or quitting? In this powerful and honest conversation, I welcome back my friend and long-time entrepreneur, Steph Gaudreau.

Steph is a strength coach, certified personal trainer, sports nutritionist, host of the Fuel Your Strength Podcast, and the creator of the Strong with Steph Lifting Program. She’s also a graduate of my Nourished Business Accelerator, and someone I deeply admire for her ability to evolve while staying anchored in her mission.

Steph opens up about the realities of sustaining a business in an ever-changing online space, the unexpected struggles she faced (including nearly walking away after her book launch), and the pivotal mindset shifts that brought her renewed clarity, joy, and success.

Whether you’re brand new to business or you’ve been in the trenches for years, this conversation will give you the strategies, inspiration, and real talk you need to stay in the game for the long haul.

[2:10] – The rare resilience it takes to survive 10+ years in online business.
[4:18] – Steph’s leap from high school science teacher to full-time entrepreneur.
[8:06] – What’s old is new again: the resurgence of blogging, podcasts, and long-form content.
[14:30] – Behind the scenes of Steph’s book launch—and the unexpected emotional aftermath.
[20:05] – Rediscovering the missing ingredient: joy in your business.
[26:15] – Why Steph shifted from short-term programs to long-term client relationships.
[42:14] – Competing with tech-driven fitness brands by doubling down on personal connection.
[49:11] – Steph’s hard-earned advice for creating a business with staying power.

1. "Pace yourself. Momentum is great, but you also have to think about what it takes to sustain something for years, not just start it."

2. "The missing piece for me was joy. If you’re not enjoying what you’re building, it’s going to be really hard to stick with it."

3. "A cupcake without frosting is boring, but frosting without the cupcake doesn’t work either. You need the long-term, foundational content and the short-term, fun stuff."

4. "You don’t have to scale the way everyone else does. Build the kind of business you actually want to run."

5. "Strength training isn’t just about lifting more. It’s about being able to live your life fully without your fitness holding you back."

• Connect with Steph: stephgaudreau.com

• Listen to Fuel Your Strength Podcast

• Try a free workout with Steph

If you enjoyed this episode, please take a moment to rate, review, and share the show. Your support helps more entrepreneurs discover these conversations and equips them to build businesses they truly love.

What if your mindset coaching skills, not your marketing, are the real bottleneck holding your business back?

I’m joined by Dr. Kasey Jo Orvidas, a psychologist and creator of the Health Mindset Coaching Certification, to explore how building stronger coaching skills, especially around client mindset, can dramatically shift both your client results and your business outcomes.

We talk about how mindset work shows up across the board—from client retention and satisfaction, to sales call conversions, and even how you create content. Kasey shares practical insights from her own journey and explains why addressing mindset goes far beyond just “good vibes only.”

If you’ve ever felt stuck with a client who “knows what to do but just isn’t doing it,” this conversation is a must-listen.

1. "Everyone knows they should eat healthy and exercise. But so many people have a hard time actually doing it."

2. "You can lead a horse to water, but you can also sweeten the water."

3. "Most coaches say, 'Only apply when you're motivated.' And guess what... those are the people who probably don’t need coaching."

4. "If you're dreading client check-ins, client calls, feedback forms, that is showing up in your business. That’s going to show up in your sales too."

5. "Coaching mindset is a skill, just like macros or training or anything else. You don’t just know how to do it without learning it."

• [1:13] — Kasey’s background: from criminology to fitness and psychology

• [6:52] — Starting her business and creating the Health Mindset Coaching Certification

• [10:24] — Why coaching skills affect client results more than information or macros

• [13:17] — Where fixed mindsets show up with clients—and how coaches can respond

• [17:01] — Mindset coaching in one-on-one vs. group vs. course formats

• [22:15] — Mindset and messaging in your sales funnel and application forms

• [29:12] — Shifting marketing content to support mindset and reduce overwhelm

• [36:00] — Your own mindset as a coach and how it shapes your results

• [44:40] — Burnout, difficult clients, and the impact of mindset on your energy

• Free Training: The Coaching Code – Join Kasey’s live training series (August 14-20, 2025) on mindset and coaching skills.

Thank you for tuning in to this week’s episode of the Nourish CEO Podcast! If Kasey’s insights resonated with you, or even challenged you... would you do me a favor?

Please rate, follow, share, and review the podcast on Apple Podcasts. Your support helps more amazing coaches like you find the show, and it means the world to me.

It feels like everything is shifting in the online coaching world lately, doesn’t it? In this episode, I’m pulling back the curtain on the five biggest trends reshaping our industry right now.

Whether you’re tired of spinning your wheels trying to sell low-ticket offers, or you’re burnt out from the constant hustle of content creation, this episode is going to help you understand why things feel harder than they used to, and what you can do to shift into a more sustainable, profitable business model.

I’ve been in this space for over a decade, and I can confidently say the past year and a half has brought some of the fastest and most dramatic changes I’ve ever seen.

I’m sharing what’s working (and what’s not) when it comes to offers, marketing, and sales, and giving you actionable insights on how to stay ahead of the curve.

If you want to thrive online in 2025 and beyond, this is a must-listen.

Timeline Summary:

[0:00] - Welcome back! Let’s talk about the big changes happening in the online business space.
[1:48] - Why your old strategies may not be working anymore—and the course correction you need now.
[3:04] - How sales cycles have shifted and what it means for your business growth.
[7:06] - The course creator bubble is bursting—here's what to focus on instead.
[14:35] - Why content creation alone won’t cut it anymore, and how to lean into your story and thought leadership.
[23:48] - High-ticket, low-volume is the winning business model for most coaches and practitioners in 2025.
[29:00] - How human connection is becoming your most valuable offer feature, even for scalable offers
[34:00] - Why evergreen sales models are outperforming traditional launches in the health industry.
[41:50] - Recap of all five trends and why now is the time to adapt.

Top Quotes from the Episode:

• "People are no longer buying content. They're buying conviction, connection, and transformation."

• "Courses aren’t dead, but the course creator bubble is definitely bursting."

• "The people who are succeeding right now are the ones with systems that create consistent touchpoints."

• "You can bake authentic connection into your offer without burning yourself out on one-on-one sessions."

• "Evergreen enrollment isn’t just easier—it’s more aligned with how people make decisions today."

Links & Resources:

• DM me the word "INFO" on Instagram to get my free training: @lauraschoenfeldrd

Closing Thoughts:
If this episode opened your eyes or gave you a fresh perspective, I would be so grateful if you left a review on Apple Podcasts! Your feedback helps other incredible coaches and practitioners discover the show and helps me continue to bring valuable insights your way. Don’t forget to rate, follow, and share this episode with a friend who needs to hear it!

If you've been feeling like your content just isn't hitting the way it used to, you're not alone—and this episode is exactly what you need.

I’m sitting down with copywriting and messaging expert Jillian Anderson to talk all things positioning, differentiation, and standing out in today’s saturated and AI-dominated online space.

Jillian brings over a decade of experience working with hundreds of clients around the world, and her honest, strategic approach to sales copy is exactly the breath of fresh air we all need in 2025.

We explore how messaging has evolved, why “selling information” just doesn’t work anymore, and how you can pivot to transformation-based positioning to actually move the needle in your business.

Jillian also shares her unconventional journey from abdominal massage therapist to high-converting copywriter and how her background in healing uniquely informs her client strategy today.

Whether you're a wellness practitioner, coach, or creative entrepreneur, this episode is packed with gems to elevate your writing and boost your sales.

Episode Highlights & Timeline:

[3:42] - The surprising secret that made Jillian's hands-on healing practice wildly successful
[6:44] - How becoming a mom sparked a radical business pivot
[10:10] - Why writing with honesty and transformation in mind is key in today’s market
[14:06] - How ChatGPT is changing the copywriting game—and why Jillian won’t use it for clients
[21:35] - The real reason sales may be slowing down in your business (and what to do instead)
[27:22] - Why even seasoned entrepreneurs must revisit their messaging
[33:55] - The biggest mistake health practitioners make when selling HTMA or other tools
[40:00] - Jillian’s #1 tip for getting better copy out of your sales calls

Quotes From The Episode

• "You literally need to sell transformation. You need to sell the future result—not just the information."

• "Not one line I deliver to clients is written by ChatGPT. That’s a boundary I won’t cross."

• "Modesty doesn’t sell. If you don’t say it, no one’s going to know why they should work with you."

• "I tell you what to think in my copy. That’s how you control the narrative and stand out."

• "If your content isn’t working, stop selling the 'what'—sell the problem you're solving and the future you're promising."

Links & Resources:

• Connect with Jillian on Instagram: @jillianaanderson

• Visit Jillian’s website: www.jillian-anderson.com

• Learn more about Otter.ai for transcription: https://otter.ai

Have you ever dreamed of taking an entire summer off without everything falling apart? I know I have. That’s exactly why I invited my friend Megan Blacksmith to join me on today’s episode of the Nourished CEO Podcast.

Megan has been creating this kind of freedom in her life and business for nearly a decade, and she’s here to pull back the curtain on how she made it possible... not by waiting until everything was perfect, but by intentionally designing her business and her beliefs to support the life she wanted.

We dive into the mindset shifts, identity upgrades, and practical systems that allowed Megan to step away from her business every summer while actually coming back more energized, creative, and inspired.

If you’ve ever found yourself stuck in the cycle of "someday I'll take time off," this conversation will show you how to create the space for real freedom without waiting for "someday."

Timeline Summary:

[2:13] - Megan shares how she made the decision to take six weeks off every summer from the very beginning of her business.

[4:00] - Why Megan took time off even when it didn’t make logical or financial sense—and how it became a non-negotiable part of her identity.

[8:43] - The practical systems and planning that make stepping away for six weeks possible without everything falling apart.

[11:06] - Why taking time off allows Megan to return more energized and inspired—and how it helps her stay connected with her family.

[17:25] - The belief Megan had to shift around productivity and self-worth in order to take time off without guilt.

[26:40] - How values shape the choices we make in business and life—and why it’s key to drop the guilt when your values look different from someone else’s.

[38:11] - Megan shares the magical (and sometimes chaotic) manifestations that have come from her summer sabbaticals.

Top 5 Quotes from Megan:

1. "From the beginning I made that statement: I’m taking this time off no matter what."
   
   

2. "Every time I actually go and leave and go to the lake, when I come back, I am so fired up to work."
   
   

3. "The biggest belief I had to shift was that my productivity equals my worth."
   
   

4. "If you really want to figure it out, you will figure it out."
   
   

5. "There’s not some magical place where all the beliefs are gone—you just get better at working through them."
   
   

Links & Resources:

• Transformation Accelerator Foundations Training — Use code LAURA to save $2,000 off the full price.
  

• Connect with Megan on Instagram

Closing:

If you enjoyed this episode, I’d be so grateful if you’d take a minute to leave a review over on Apple Podcasts. Your feedback helps more amazing coaches and entrepreneurs find the show, and it keeps me creating the content you want more of. Thanks so much for tuning in, and I’ll catch you in the next episode!