This week on The Nourished CEO, I'm breaking down the 10 major trends that will define the online health and wellness industry in 2026.

You've probably heard people say the industry is shifting, but almost no one is explaining what that actually means for you as a practitioner, coach, or expert.

Today, I'm unpacking exactly what's changing, why it matters, and how to adapt in a way that makes your business feel clearer, simpler, and more profitable.

If you've been feeling like old strategies aren't working anymore, or you're noticing that clients are becoming more overwhelmed and more selective, you're not imagining it.

These trends are already unfolding, and the entrepreneurs who learn to simplify, personalize, and focus on real transformation are the ones who will thrive in 2026.

[00:00] – Why 2026 will look different for online wellness entrepreneurs and why old strategies are losing effectiveness.

[03:18] – Trend #1: The Great Opt Out of traditional health insurance and what the shift to cash pay and concierge models means for your business.

[10:56] – Trend #2: Why session-by-session healthcare is fading and transformation-based programs are gaining momentum.

[15:49] – Trend #3: Clients want less information and more implementation. How to create a minimum viable offer that gets results without overloading people.

[20:15] – Trend #4: The breakdown of trust in healthcare and how listening and personalization set you apart.

[25:45] – Trend #5: On-demand expert access. Why asynchronous support is becoming more valuable than more calls.

[29:52] – Trend #6: Long-form content is making a comeback and why serious buyers are moving away from short-form social media.

[35:36] – Trend #7: The "trust recession." Why buyers are more discerning and how to communicate what truly makes your approach different.

[39:52] – Trend #8: How I use AI ethically to organize my thoughts and streamline communication without outsourcing my voice.

[45:08] – Trend #9: Hyper specificity and why niching is essential for marketing, messaging, and paid ads in 2026.

[48:35] – Trend #10: Simplicity and elegant systems. Why reducing complexity is the only way to stay profitable without burning out.

1. "People are exhausted by the noise. They're done with cookie-cutter protocols and they're not paying premium prices for information they could have just Googled."

2. "If you're still using the same strategies that worked even two or three years ago, you're going to feel like you're running uphill in the wrong direction."

3. "Your clients want the best possible results with the least amount of extra work, and if your offer feels like a second full-time job, they're out."

4. "With AI everywhere, anyone can look like an expert. Buyers want to know why they should trust you and what makes your approach different."

5. "Simplicity isn't optional anymore. It is the only way your business will stay profitable without draining your life."

• Connect with me on Instagram: @lauraschoenfeldrd

• Apply for the Nourished Business Accelerator: https://www.lauraschoenfeld.com/nba-apply

• Interested in working together 1:1? DM me "PRIVATE" on Instagram to learn more

If you enjoyed this episode or it helped you get clearer about your strategy for 2026, it would mean so much if you rated, followed, reviewed, or shared the podcast.

Your support helps more health and wellness entrepreneurs build aligned, ethical, profitable businesses that support the life they actually want to live.

Imagine hearing that a dietitian, potentially trained in the same traditional, restrictive system as you, sold a $36,000 coaching program. Would your brain break the way mine did?

In this episode, I'm bringing you a conversation that will completely expand how you think about pricing, transformation, and the level of work you're actually allowed to offer as a health professional.

I sat down with Registered Dietitian Gina Worful, who has successfully sold a $36,000 coaching program, not because she had a massive audience or flashy marketing, but because she fully owned the depth of her work and crafted an offer that reflected real transformation.

Gina takes us behind the scenes of her entire journey, from giving refunds on $100 sessions and questioning her place in the profession, to developing a proprietary methodology rooted in nervous system work, emotional patterns, embodiment, and long-term personal evolution.

If you've ever felt boxed in by the traditional private-practice model or wondered what it really takes to structure a premium, high-integrity offer that actually sells, this episode will stretch your imagination in the best way.

Episode Timeline Highlights

[4:17] – Gina's early days in dietetics, charging $100 per session, and the client who asked for a refund that shook her confidence.

[7:30] – The identity crisis that pushed her out of private practice and into deeper self-study and embodiment work

[10:33] – How coaching two former clients for free helped her uncover the deeper transformation her people actually needed.

[14:50] – The messy, imperfect beginnings of her first group program—and why "done is better than perfect" was the key to momentum.

[18:25] – The truth about transformation timelines and why she built a year-long program even when people "say" they only want 8 weeks.

[22:02] – How she found (and enrolled) her first high-ticket clients without a large audience.

[29:26] – The belief work that helped her charge more without guilt—and why value is not a real, objective thing.

[36:09] – What happens when you stop promising outcomes and start promising what you can truly deliver with integrity.

[47:03] – Applying the same mindset work we teach our clients to ourselves as entrepreneurs.

[51:16] – Why your deepest personal pain often holds the key to your most transformative (and most valuable) offer.

Top 5 Direct Quotes from the Episode

1. "Value doesn't exist. It's not a real thing. It's something we make up."

2. "If I created programs based on what people say they want, they would keep getting the same results they've always gotten."

3. "I felt confident because I stopped promising outcomes and started promising what I knew I could actually deliver."

4. "Entrepreneurship is a transformational journey. You have to have a deep desire that's bigger than your fear."

5. "My most valuable work came from the pain I was determined to understand in myself."
   
   

Links & Resources

• Follow Gina on Instagram: @gina.worful

• Get Gina's free training for professionals

• Apply the Nourished Business Accelerator (NBA)

Enjoyed this episode?

If this conversation expanded your perspective, inspired you, or sparked new ideas for what's possible in your business, I'd love for you to rate, follow, review, and share the podcast.

Your support helps us reach more health experts who are ready to grow their businesses with integrity and alignment.

Thanks for listening, and I'll see you next week on The Nourished CEO Podcast!

Are you a licensed health professional who's tired of being at the mercy of insurance reimbursements or feeling stuck on the social media hamster wheel just to attract clients?

In this episode, I sit down with Becky Bell, a registered dietitian and alum of the Nourished Business Accelerator (NBA), who has cracked the code to creating a profitable, scalable hybrid practice.

Becky shares how she transitioned from a cash-pay model to a blend of insurance and cash-pay services that has doubled her income without burning out or compromising client care.

From replacing her Instagram marketing with SEO (and never looking back!) to crafting a high-touch offer that includes reimbursable services, Becky walks us through the process of building an insurance/cash pay hybrid business that supports both your clients and your lifestyle.

Whether you're a dietitian, therapist, NP, or another licensed health provider, you'll walk away with inspiration and practical insights to make this hybrid model work for you too.

Timeline Summary:

[0:00] - How licensed health professionals can double their insurance income while reducing marketing burnout.

[1:02] - Meet Becky Bell: how she built a thriving, insurance-based business without relying on Instagram.

[4:45] - Becky's journey from an all-cash pay model to integrating insurance without sacrificing outcomes.

[8:17] - Why she resisted taking insurance initially, and what finally changed her mind.

[12:34] - The step-by-step process Becky used to get credentialed and test her new hybrid offer.

[18:10] - Structuring a signature offer that blends insurance-covered sessions with high-value cash-pay services.

[24:17] - The secret to successfully selling hybrid programs: it's all about positioning and outcomes.

[34:41] - Why Becky ditched group programs and doubled down on one-on-one support.

[40:52] - How Becky maintains her high-value services with less than 10 hours a week outside of sessions.

[43:56] - The SEO strategy that replaced Instagram and now brings in nearly all of her clients.

[52:49] - Final thoughts: why this hybrid model might be the best-kept secret for sustainable health businesses.

Top 5 Quotes:

1. "I spend way less time marketing than ever before and I'm busier than I've ever been."

2. "I was starting to feel like I wish I could expand who I serve without sacrificing the level of outcomes I get for people."

3. "Most of my clients right now are coming from Google search. I took a break from Instagram and I never went back."

4. "What insurance companies pay me now is only about 50% of my total revenue. The rest comes from the hybrid model I created."

5. "If I had to start over, I'd start with my website and SEO. That's what's filling my business today."

Links & Resources:

• DM me CASH on Instagram @lauraschoenfeldrd to join the Cash Pay Kickstart (Enrollment Closes 11/30/25)

• The Nourished Business Accelerator - Apply Here

• Contact Becky: becky@rootednutritiontherapies.com

If you loved this episode, make sure to follow, rate, and review the show!

It helps us reach more health pros ready to build a sustainable, profitable business. See you next week on the Nourished CEO Podcast!

What if the real bottleneck in your business isn't your strategy, your pricing, or your content—but your niche?

In this behind-the-scenes episode, I'm walking you through a live coaching conversation from inside my Nourished Business Accelerator that dives deep into the power of refining your niche for faster, easier, and more profitable growth.

You'll hear me coach one of our members through the exact process I use to help our clients scale their revenue without piling more work on their already full plates.

If you've ever felt like you're working way too hard for the amount of growth you're seeing, this episode is going to be a game-changer.

We talk about what truly makes a niche "high ticket," why most wellness entrepreneurs are missing the mark, and how to attract clients who are ready to buy, without a year-long nurturing process. This is the kind of clarity that can shift everything in your business.

Timeline Summary

[1:08] - Exploring what makes a niche "high ticket" (hint: it's not just demographics or pricing)
[2:12] - Coaching Shannon through identifying her ideal client by looking at past client success
[4:04] - How a random Nextdoor post led to a dream client and long-term working relationship
[7:16] - Why postpartum women may be an ideal niche—and what they're really looking for
[10:31] - The urgency factor: Why pain, life transitions, and acute issues create fast buyers
[13:24] - How to create messaging that attracts high-intent, ready-to-buy clients
[17:01] - The difference between slow-nurture buyers vs. fast-action clients
[20:08] - Real-life examples of how acute pain or injury sparked long-term, high-ticket clients
[24:29] - Shifting from general longevity messaging to urgency-driven, solution-specific offers
[27:53] - Why focusing on existing long-term client goals can dilute your core messaging
[30:48] - Rebuilding a niche around urgent, motivated clients who convert quickly

Links & Resources

• DM me the word CASH on Instagram @lauraschoenfeldrd to get the details and sign up for the Cash Pay Kickstart intensive starting December 1st.

Enjoyed this episode? Don't forget to rate, follow, and review the show—it helps more health and wellness professionals discover how to grow thriving businesses with less burnout. And be sure to share this episode with a colleague who needs to hear it!

Have you ever felt the pull to pivot in your business, but weren't sure if it was the right move? I'm sitting down with Margot Witteveen, a registered dietitian who built a thriving practice serving midlife women through perimenopause and menopause.

Now, she's stepping into a new season of business growth by mentoring other practitioners in this underserved area of women's health.

We dive into what it looks like to make big changes in your business with intention — from following a gut instinct to shifting from practitioner to CEO.

Margot shares how she knew it was time to step away from one-on-one work, how she's expanding her impact through mentoring, and why sometimes, the smartest business move starts with trusting your intuition.

If you've ever felt torn between staying the course and chasing a new idea that keeps tugging at you, this conversation will remind you that your intuition might just be your best business coach.

[2:19] – How Margot "fell into" menopausal health and built a thriving niche practice serving midlife women.

[4:56] – The identity shift: "I used to consider myself a dietitian that owned a business. Now I'm a business owner who happens to be a dietitian."

[10:13] – Letting go of one-on-one work, stepping into the CEO role, and finding creative freedom in business growth.

[17:30] – The intuitive nudge that led Margot to mentor other practitioners — and how she protected her energy through the transition.

[24:40] – Understanding the difference between client interest and commitment in the online space.

[40:00] – Setting strong boundaries while staying open to feedback and evolution.

[47:13] – Lessons from failure and how they become the foundation for smarter, more intentional business decisions.

1. "I used to consider myself a dietitian that owned a business, and now I'm a business owner that happens to be a dietitian. That mindset shift changed everything for me."

2. "Sometimes you just know in your gut when it's the right thing, even if it doesn't make sense on paper."

3. "You're not going to get a bad grade. If something doesn't work, it's just feedback. That didn't work? Great. What can I learn from it?"

4. "Are you running your business, or is your business running you? You have to know when to say no and when to open up to something new."

5. "I look at my business as a living organism — it grows, it changes, it needs nourishment, and it keeps evolving."

• Connect with Margot on Instagram: @perfectlyportionedwellness_

• Email Margot directly: info@perfectlyportionedwellness.com

• Learn more about business coaching with Laura: https://www.lauraschoenfeld.com/nba-apply

If this conversation sparked something for you, I'd love if you could rate, follow, and leave a review for The Nourished CEO Podcast.

Your feedback helps more incredible entrepreneurs like you find the show and step fully into their role as confident, intuitive CEOs.

Do you ever feel like all the business advice out there was written for people who don't have kids?

In this episode, I sit down with marketing strategist and founder of This Mother Means Business, Laura Sinclair, to talk about what it really looks like to build a thriving business as a mom without burning out or sacrificing your family in the process.

Laura shares the truth about why most business advice simply doesn't fit the realities of motherhood, and why finding mentors who get your season of life is a total game-changer.

Together, we unpack the myths of "hustle culture," discuss the importance of redefining success, and explore how moms can grow profitable businesses on their own terms.

If you've ever felt like you're falling behind or trying to keep up with people living in a completely different reality, this episode will remind you that you're not alone — and that success as a mom and entrepreneur is absolutely possible.

Episode Timeline:
[2:22] – Why moms need mentors who actually understand the realities of motherhood and entrepreneurship.
[6:37] – The empathy gap: what non-parents often miss when advising mom business owners.
[10:12] – Three personal experiences that shaped Laura's mission to support entrepreneurial moms.
[20:10] – The myth of "keeping up" and why moms must stop comparing their pace to others.
[27:18] – Rethinking what success means: ambition, money, and motherhood in harmony.
[42:37] – Inside This Mother Means Business: a community built for moms who want both family and financial freedom.

Top 5 Quotes:

1. "Nobody understands what it's like to be a mom entrepreneur unless you're a mom entrepreneur."

2. "When people get spicy about it, they're just proving my point. You can't understand what you haven't lived."

3. "When my time comes, I really hope that it's not like, 'Wow, Laura really made a lot of money and she was really thin.' Those are not the things that I hope my children say about me."

4. "It's not about doing it all; it's about having it all, in the way that works for you."

5. "We put ourselves in races against people who don't even know that they've signed up for a race. Motherhood and business aren't competitions."

Links & Resources:

• 💻 Visit Laura's community: thismothermeansbusiness.com

• 📸 Follow Laura on Instagram: @itslaurasinclair

Closing Remark:
If this episode spoke to your heart, I'd love for you to share it with another mom entrepreneur who needs the reminder that she's not alone.

And if you enjoyed our conversation, please rate, follow, and review The Nourished CEO Podcast — it truly helps more amazing mamas like you discover the show and join our community of thriving, purpose-driven business owners. 💛

If Instagram has started feeling like a stressful full-time job instead of a creative way to make more money as an online coach or practitioner, this episode is your permission slip to have fun again.

I sit down with Instagram strategist Jenna Harding, who helps coaches and service-based business owners have more fun on Instagram while growing more effectively at the same time, so they can get more clients without burning out or losing their authenticity.

We dig into the mindset shifts and practical strategies that make Instagram enjoyable and effective as a coach or service provider. From breaking free of perfectionism to creating content that feels natural, Jenna shares how to stop overthinking, start showing up as yourself, and still grow your business.

If you've ever caught yourself obsessing over reach, algorithms, or even your camera angle, you're going to love this conversation.

[2:29] – Jenna shares her unexpected journey from bartender and actor to full-time Instagram expert.

[5:37] – "It should be fun": Why polished perfection doesn't connect—and what your audience actually wants.

[7:22] – Redefining credibility: how to build trust without a blazer and brand shoot.

[10:49] – The Growth–Nurture–Sales content framework: creating posts that actually work (without overcomplicating it).

[19:00] – "You don't need to be funny": How to make authentic, engaging content in your own voice.

[34:11] – Overcoming the fear of "giving too much away" and learning to post with integrity.

[42:00] – Making Instagram fun again: simple mindset shifts and small creative tweaks that change everything.

[44:16] – How batching + spontaneity can coexist (and why it makes content creation so much lighter).

1. "No one is perfect. And no one likes this as a place where they're supposed to be perfect. So let's just stop."

2. "Credibility isn't about blazers and brand colors. It's about speaking with conviction and helping people feel seen."

3. "If you'd rather reach no one than give someone one step in a ten-step journey, you're missing the point."

4. "Just because I'm silly doesn't mean you have to be silly. You don't need to be funny, you just need to be real."

5. "The best hack for Instagram? Make it about the viewer, not you."

• Free Training: How to Get Clients from Instagram Without Wasting Hours on Your Phone

• Connect with Jenna Harding: @jennaspaige on Instagram

• Join the Magic Marketing Machine Program – Learn Jenna's system for managing your account in 15 minutes a day

If this episode helped you rethink how you show up on Instagram, take a second to rate, follow, and review The Nourished CEO Podcast.

Your feedback helps more coaches and practitioners find the show and keeps us bringing you the practical, heart-centered conversations you love.

👉 Hit play, take notes, and remember: social media should feel good while it's helping you make more money.