What happens when your newly updated sales funnel “should” be working, the leads are rolling in, and everyone says they’re ready… but almost no one buys?

How do you handle the biggest sales slump you’ve had all year?

In this episode, I’m pulling back the curtain on how I turned the slowest start to a month this year into our highest cash month to date—from $6K in the first 12 days to nearly $60K by the 31st.

Spoiler: It didn’t happen by chasing trends, burning everything down, or throwing more money at ads.

I walk you through the six strategic shifts (plus one bonus move) that created the breakthrough, starting with a personal realignment in my spiritual life and leading into CEO-level decisions that refined my funnel, optimized our follow-up, elevated our offer suite, and re-centered how I show up as a leader.

If you’re sick of chasing trends and craving sustainable growth that honors both your mission and your margin, no matter what’s happening week to week in your business, this episode is for you.

• [00:00] From 20 qualified leads and 1 sale to a record-breaking $60K month—how I transformed August in 18 days.

• [02:31] Step 1: Reclaiming my spiritual foundation and how reconnecting with God re-centered my identity and decision-making.

• [17:23] Step 2: Rebuilt my funnel (again) by ditching “proven” advice and trusting my instinct to speak to real buyers, not browsers.

• [27:23] Step 3: Slashed ad spend by 50% because scaling a broken funnel doesn’t fix anything.

• [29:40] Step 4: Recommitted to sales calls and showing up for potential clients and leading decisively.
  
  

• [33:13] Step 5: Installed a 7-day deadline with automated follow-up so I’m no longer nurturing indecision.

• [39:21] Step 6: Created a high-ticket, done-for-you offer for clients who don’t want DIY, serving those ready for full-service support.

• [43:21] Bonus step 7: Made it easier for action-takers to apply quickly, removing friction for my most aligned leads.
  
  

1. "Your identity should not be in your business, because if it is, it doesn't matter how good your business is, you're always going to be disappointed."

2. "I really had to get my identity back into my relationship with God and not into the sales numbers, the revenue goals, or even the reputation I have online."

3. "Sometimes leadership as a CEO means stepping back into parts of your business you were hoping to get out of because that’s what’s required to make sales."

4. "It wasn’t luck. It wasn’t just from manifesting. I had to do a lot of work, and I had to make CEO-level decisions."

5. "Being able to respond, not react, is what allows you to grow month after month, year after year without rebuilding from scratch every 90 days."
   
   

I hope this conversation gave you not only tactical insight but a deeper sense of permission to lead from alignment, not urgency.

Remember: Cold streaks don’t define you as a CEO. Your ability to recalibrate and lead with discernment does.

If this episode spoke to where you are right now, I’d love for you to share it with a fellow coach or practitioner who’s building their online business with the same integrity and vision.

And if you haven’t yet, take a moment to rate, follow, and review the show—it helps more mission-driven leaders like you find this space.

If you’ve ever wondered “How am I supposed to run a business and be a present, loving mom at the same time?”—this episode is for you.

I sat down with maternal mental health expert and transformative coach Kate Kripke, LCSW, PMH-C, to talk about the inner shifts high-achieving women must make to balance business and motherhood without drowning in guilt, overwhelm, or burnout.

Kate shares her personal journey into maternal mental health, the lessons she’s learned from supporting moms for over 20 years, and how we can shift from trying to control everything to creating deeper connection with our kids and ourselves.

This conversation was full of “aha” moments for me personally as I navigate early motherhood while running a business, and I know it’s going to give you practical perspective shifts you can lean on in your own season.

• [00:01:19] – Kate’s background: growing up in a high-achieving household and how her postpartum anxiety shaped her career path
• [00:03:34] – Why maternal and child mental health are deeply connected—and why moms’ wellbeing comes first
• [00:07:45] – The “middle ground” moms: what about those of us who don’t fit the extremes of “perfect mom” or “hot mess mom”?
• [00:10:14] – External changes vs. internal shifts: why mindset and beliefs matter more than schedules and strategies
• [00:15:21] – Warning signs you’re stuck in “achievement brain” and how that disconnects you from your kids
• [00:23:15] – Why missing moments with your kids isn’t bad—and how to handle the discomfort without guilt
• [00:34:00] – What kids really need from us: being seen, heard, and understood (not perfection)
• [00:40:45] – A simple exercise to align your beliefs, feelings, and results as a mom and entrepreneur

1. “It’s not about what we’re doing that determines how we feel in motherhood, it’s about what’s happening on the inside.”

2. “We can’t do it all. But we can absolutely be it all: an inspired professional and a loving, connected mom.”

3. “The emotion is never the problem. How we tend to ourselves and our children through that emotion is what matters most.”

4. “If I don’t know how to feel emotional discomfort and still trust I’m okay, I can’t trust my kids are okay when they feel it.”

5. “You do not need to choose between being a good mom and a successful entrepreneur. You may want to, but you don’t need to.”

• Learn more about Kate’s Calm Connection System - a simple 3-step system that helps driven, high-achieving mothers feel calm, present, and deeply connected with their young kids

• Grab Kate’s 21-Day Aligned Mom Reset (a free resilience-building practice)

If this episode gave you a breath of fresh air in your motherhood and business journey, I’d be so grateful if you rated, followed, or left a review for The Nourished CEO Podcast.

Your support helps more women find these conversations and build businesses that fit their real lives. 💛

One of the biggest frustrations I hear from health experts is this: “I’m consistent with my emails, but my list is mostly full of past and current clients. How do I actually get new potential clients on there?”

In this episode of The Nourished CEO Podcast, I share a behind-the-scenes coaching call from my Nourished Business Accelerator (NBA) program.

You’ll hear from an incredible women’s hormone health practitioner who has her lead magnets and newsletters in place—but is struggling to attract the right new subscribers.

I break down why “join my newsletter” doesn’t work (and never has), how to create a lead magnet that actually converts, and why messaging specificity is the key to growing your list with people who are ready to invest in your services.

If your email list growth feels stagnant or you’re attracting freebie-seekers who never buy, this episode will show you how to close that gap.

• [00:00] – Why list growth isn’t about “more subscribers”—it’s about the right subscribers
• [02:33] – An NBA client’s challenge: consistently emailing but only attracting current/past clients
• [04:13] – Why “join my newsletter” doesn’t work and what to do instead
• [07:47] – The power of one strong, specific lead magnet (instead of dozens of general ones)
• [09:42] – Why a lead magnet on “hormone labs” won’t convert as well as one tied to a specific symptom (like hair loss)
• [11:40] – The #1 problem holding 95% of health experts back in their marketing: lack of specificity
• [15:25] – A personal story: why urgent, frustrating symptoms drive buyers to take action immediately
• [18:26] – How to identify what your ideal client truly cares about and will pay to fix
• [22:20] – Why you must “sell” every step of the process—even your free lead magnets
• [25:24] – My weekly practice: reviewing content to ensure it speaks to actual buyers
• [28:35] – Why niche clarity and hyper-specific messaging are non-negotiable for growth

1. “Nobody wants to be on anyone’s email list unless they’re getting value.”

2. “One strong, specific lead magnet that ties into your overall methodology is all you need to grow your list.”

3. “If somebody doesn’t know they have the problem you solve—or they don’t care—they will not buy. Period.”

4. “Specificity will attract the person who’s really looking for a solution, not just someone casually interested.”

5. “Your job is to speak to what they already care about, not five steps ahead of them.”

When your email marketing gets more specific, your list stops being filled with random subscribers—and starts filling up with future clients.

If you’re ready to attract buyers, not just browsers, this episode will show you how.

👉 DM me the word NBA on Instagram @lauraschoenfeldrd to get details about the program and apply today.

And if you enjoyed this episode, please rate, follow, and leave a review—it helps more health experts like you find the show.