Today's episode is personal, partially because it's my second baby's first birthday (Happy birthday Mabel!)

And since this episode lands on that day, I wanted to share what the last year has actually looked like for me: going from one kid to two, navigating a birth experience that didn't go the way I expected, and rebuilding my business around the reality of motherhood (not the fantasy version).

This isn't a full birth story, but I do open up about what I learned the hard way: self-trust under pressure, boundary-setting when it's wildly uncomfortable, and why protecting my energy is not optional… because it's part of what my clients are paying for.

If you're a mom (or future mom) building a business and want to protect your own peace and power as you grow your profits, this episode will hit hard.

[00:00:00] - Why I'm recording this on Mabel's first birthday and why this episode is more personal than usual

[00:02:19] - The shift I'm making: more privacy, more separation between "me" and "my business"

[00:08:24] - Walking into the hospital expecting a chill birth… and getting blindsided by dangerously high blood pressure

[00:10:18] - Magnesium, restrictions, stalled labor, and the pressure to accept interventions I didn't want

[00:15:03] - The moment everything escalated: conflict with a midwife, boundaries drawn, and firing part of my care team

[00:21:00] - The core lesson: trusting my intuition in extreme circumstances and what that unlocked in me

[00:31:05] - The past year of motherhood + CEO life: protecting my energy, redefining priorities, and refusing to perform online

[00:40:56] - "My business is not my baby." Building a business around my life is non-negotiable

[00:46:50] - The new rule: I don't owe anyone an explanation and I'm done being palatable

1. "My business is not my baby. My babies are my baby."

2. "My birth experience told me I could trust myself and my intuition and my gut instinct, even in very difficult circumstances."

3. "I know that I can piss people off, and it can still be the right thing to do."

4. "Part of what my clients are paying for is access to my powerful energy."

5. "I am no longer available for shrinking myself or for choosing somebody else's comfort at the expense of what I know is right."
   
   

If you enjoyed this behind-the-scenes episode, I'd love it if you'd follow the show, leave a review, and share it with a fellow CEO-mom (or future CEO-mom) who needs the reminder to trust herself and protect what matters most.

What if instead of trying to "stop the scroll," you started talking to your audience like they already care about what you have to say?

I'm sitting down with Mackenzie Heflin to talk about how coaches and experts can use storytelling to build real community and make sales, without gimmicky hooks, performative content, or feeling like you have to constantly be "on" online.

We talk about what it actually looks like to treat platforms like Threads, TikTok, and Instagram like a private community instead of a stage, and why that shift changes how people connect with you, trust you, and decide to work with you.

Mackenzie shares how to educate without overwhelming, how to use client stories when it's not your lived experience, and how storytelling becomes one of the most effective long-term sales tools for experts.

[00:00] Why "stop the scroll" marketing isn't building community or sales
[00:03] Mackenzie's origin story and building a high-trust Facebook community
[00:06] Losing her platform overnight and the storytelling realization
[00:11] Treating social media like a private community, not a stage
[00:18] Educating without overwhelming (and why more info doesn't convert)
[00:24] Using client stories when it's not your personal experience
[00:32] Storytelling as a business owner vs. a content creator
[00:45] AI, storytelling, and why your voice still matters
[00:55] Invitation to the Nourished Business Accelerator (NBA)

"You'll never catch me trying to convince people why they should learn storytelling. I just teach people how to story tell."

"The simplest shift I have my clients make is changing how to into how I—because it makes your audience care about you, not just the information."

"When you give people too much information before they're ready, that doesn't lead to conversion—that leads to confusion."

"There's a difference between a storyteller as a content creator and a storyteller as a business owner."

"Using chat is like using a backup camera in your car. You still have to know how to be able to drive your car."

Mackenzie's Storytelling Membership

Apply For The Nourished Business Accelerator (NBA) - Applications close January 31 (this is the FINAL round before my offer suite changes!)

If you enjoyed this episode, make sure to follow the podcast, leave a rating and review, and share it with a coach or expert who's ready to build community and sell in a way that actually feels aligned.

Blogging might sound like a content marketing strategy that died off in 2019, but what if it's actually one of the most powerful ways to attract paying clients, not just likes?

I've been blogging for over 15 years, and my very first role in the online business world was managing a blog for a seven-figure health company

So while blogging has gone through plenty of "is this even still relevant?" phases, I'm genuinely excited to see long-form written content making a strong comeback in 2026… just not in the post-every-week-forever kind of way.

In this episode, I'm joined by Jana O, content strategist and creator of the capsule blog framework.

We talk about a smarter, more sustainable approach to blogging designed specifically for coaches, service providers, and practitioners who want clients, without the content treadmill.

Jana breaks down how a small, intentional library of just 12–20 strategic blog posts can become the foundation of your entire marketing ecosystem, why constant posting can actually hurt your messaging, how repetition builds trust and demand, and how to use AI to write faster without losing your voice or authority.

If you've ever loved blogging but hated the pressure of consistency or wondered if written content could work better than chasing social media trends, this conversation is for you.

[00:00] Why blogging is quietly making a comeback in 2026

[02:56] Jana's background and how the capsule blog strategy was born

[05:52] The two blogging mistakes that stop content from converting

[10:30] What a capsule blog is, and why 12–20 TOTAL posts is enough to be successful

[14:09] Why constant posting creates marketing whiplash (and what to do instead)

[30:40] Capsule blogs, SEO, and using AI without sounding generic

[44:03] More on Jana's free blog strategy training

"You're not a blogger. You're a coach with a blog, or a practitioner with a blog, or a business owner with a blog."

"You don't actually have to blog consistently. Nobody told me that… and it changes everything."

"A capsule blog is 12 to 20 pieces of content. It'sa small but mighty content collection that does the heavy lifting for you."

"Once you identify what your audience really needs to hear, you can stop creating new things all the time and start repeating the messages that actually sell."

"Repetition doesn't make you boring. It makes you money."

• Jana O's free blog strategy training

• Jana's program mentioned in the episode: High Leverage Content
  
  

If you're listening to this and realizing you're ready for more income, more alignment, and a cleaner way to enroll dream clients without cold DMs or high-pressure sales tactics, I'd love to support you inside The Nourished Business Accelerator (NBA).

We're enrolling for our FINAL cohort of the program before this version of the program closes for good, so if you've had your eye on working with me at a high-touch level, now is the time to apply!

Click HERE to get your application in before the deadline!

And if you enjoyed this episode, don't forget to follow the podcast, leave a review, and share it with a friend who's ready to grow their business without burning out.