What We Discussed:

In today's interview with Dan Karp, we discussed a wide variety of issues:

• What kind of university Baldwin Wallace is and what Dan does for them
• How Dan addresses a declining education market and the use of data-driven marketing and recruitment strategies
• The importance of adapting to market changes and competition
• The role of alumni in supporting the institution
• Strategies for maintaining alumni engagement and donations
• Dan’s experiences with outside agencies for marketing support
• His prediction on the future of educational institutions in a shrinking market
• The importance of evolving degree programs to meet market demands
• Advice for Marketer’s looking to bring in outside agencies
• Dan’s advice for agencies looking to win business from Marketers

Thanks Dan, for a great interview!

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What We Discussed:

In today's interview with Kelley Thornton, we discussed a wide variety of issues:

• Tiege Hanley's mission and products for men's skincare
• Kelley’s multifaceted role as Founder & CEO
• Motivation to enter the men's skincare market
• Importance of skin health and prevention of skin cancer
• Positioning of Tiege Hanley as uncomplicated skincare
• Challenges of marketing in the crowded skincare market
• Top-selling products and routines offered
• Strategies for building brand awareness and competition against established brands
• Direct-to-consumer marketing challenges faced by new brands
• Use of influencer marketing and long-form content to reach target audience
• Kelley's previous entrepreneurial experiences
• Importance of perseverance and grit in entrepreneurship
• Content production efforts: 300-400 pieces per month!
• Collaboration with University of Connecticut athletes for marketing initiatives
• Advice for marketers seeking agency partnerships
• Advice for agencies reaching out to marketers such as Kelley

Thanks Kelley, for a great interview!

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What We Discussed:

In today's interview with Marcie Vogelpohl, we discussed a wide variety of issues:

• Overview of Verst Logistics and Marcie’s role as Marketing Manager
• How Verst differentiates itself from competitors such as TQL
• Verst's involvement in local community initiatives and charitable organizations
• Marketing strategies utilized by Verst, including targeted approaches for different industries and adapting messages based on customer needs
• key challenges faced by the logistics industry, such as labor shortages and rising fuel costs, along with how Verst addresses these challenges
• Marketing efforts focused on attracting potential employees and how leadership is involved in enhancing employee recruitment strategies
• Various digital marketing tactics employed by Verst, including Google ads, social media presence, and engagement with industry publications
• Importance of conducting annual customer satisfaction surveys to gather feedback and make improvements in service delivery based on customer insights
• Marcie's previous experience in marketing agencies and how it shapes her approach and skills in her current role at Verst
• Marcie's active participation in industry associations such as TMC, which provides valuable networking opportunities and insights
• Marcie’s advice for marketers thinking about bringing an agency partner onboard
• Marcie’s advice for agencies reaching out to marketers, such as herself

Thanks Marcie for a great interview!

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