The Marketer's Edge Interview with Kelley Thronton, Founder & CEO Tiege Hanley, Inc.

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What We Discussed:

In today's interview with Kelley Thornton, we discussed a wide variety of issues:

Tiege Hanley's mission and products for men's skincare
Kelley’s multifaceted role as Founder & CEO
Motivation to enter the men's skincare market
Importance of skin health and prevention of skin cancer
Positioning of Tiege Hanley as uncomplicated skincare
Challenges of marketing in the crowded skincare market
Top-selling products and routines offered
Strategies for building brand awareness and competition against established brands
Direct-to-consumer marketing challenges faced by new brands
Use of influencer marketing and long-form content to reach target audience
Kelley's previous entrepreneurial experiences
Importance of perseverance and grit in entrepreneurship
Content production efforts: 300-400 pieces per month!
Collaboration with University of Connecticut athletes for marketing initiatives
Advice for marketers seeking agency partnerships
Advice for agencies reaching out to marketers such as Kelley

Thanks Kelley, for a great interview!

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