The Marketer's Edge Interview with Dan Karp, AVP & CMO at Baldwin Wallace University
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The Marketer's Edge Interview with Dan Karp, AVP & CMO at Baldwin Wallace University
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About this listen
What We Discussed:
In today's interview with Dan Karp, we discussed a wide variety of issues:
- What kind of university Baldwin Wallace is and what Dan does for them
- How Dan addresses a declining education market and the use of data-driven marketing and recruitment strategies
- The importance of adapting to market changes and competition
- The role of alumni in supporting the institution
- Strategies for maintaining alumni engagement and donations
- Dan’s experiences with outside agencies for marketing support
- His prediction on the future of educational institutions in a shrinking market
- The importance of evolving degree programs to meet market demands
- Advice for Marketer’s looking to bring in outside agencies
- Dan’s advice for agencies looking to win business from Marketers
Thanks Dan, for a great interview!
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