In this episode of the MaYapinion® podcast, Maya Roffler sits down with Caroline Peters, founder of Colorado Social, to tackle one of the most common (and misunderstood) stages of entrepreneurship: scaling while life is happening.

Caroline shares her journey from sports broadcasting to building a thriving social media management agency, and opens up about her current business challenge preparing to scale her company while stepping into motherhood for the first time.

This episode is a true MaYapinion® conversation. Maya doesn't just listen she gives her honest, strategic take on what Caroline should prioritize, what most founders get wrong at this stage, and how to scale intentionally without burning out, overhiring, or losing control of your business.

Together, they walk through leadership decisions, team structure, delegation, maternity planning, and what it actually takes to grow beyond being the "do-everything" founder.

This episode is especially powerful for service-based business owners, agency founders, and solopreneurs who are starting to feel the tension between growth, leadership, and sustainability.

Scaling isn't about doing more. It's about building systems, people, and leadership that allow the business to grow without you carrying everything alone.

What You'll Hear in This Episode

• Caroline's journey from sports casting to founding Colorado Social

• How spotting a real problem led to a profitable business

• Why "just start" matters more than having everything figured out

• Maya's MaYapinion on social media fatigue and platform overwhelm

• Why founders should focus on one or two platforms, not all of them

• How to choose platforms based on where your audience actually lives

• The leadership shift required when moving from solopreneur to team lead

• Maya's step-by-step MaYapinion® on preparing for maternity leave as a founder

• Why Standard Operating Procedures (SOPs) are a leadership tool

• How to build lean, usable SOPs without killing creativity

• What founders should document before life forces them to step away

• How to evaluate team capacity without micromanaging

• Why collaboration beats "figure it out" leadership

• How to scale clients intentionally without overwhelming your team

• Why founders must stop being the bottleneck in their own business

• Maya's MaYapinion® on building culture, ownership, and trust within a team

This episode is sponsored by Colorado Social.

Connect with Caroline Peters:

Website: https://colorado-social.com/

Facebook: https://www.facebook.com/coloradosocialbiz

Tiktok: https://www.tiktok.com/@colorado_social

Instagram: https://www.instagram.com/colorado_social

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com

In this special bonus holiday episode of the MaYapinion® podcast, Maya Roffler breaks down one of the most common struggles women face in entrepreneurship: sales, and why it doesn't have to feel awkward, pushy, or "icky."

After closing out the six-part Ditch Your 9–5 Before the End of 2025 series, Maya returns with a high-impact conversation inspired by direct messages, community feedback, and real struggles shared by founders inside the MaYapinion ecosystem.

In this episode, Maya reframes sales through a leadership lens. Not as persuasion, pressure, or pitching, but as connection, confidence, and problem-solving. She explains why sales are the heartbeat of every business, how mindset shapes results, and why falling in love with talking about your product or service is non-negotiable if you want sustainable growth.

This episode teaches you how to sell without feeling salesy, how to build trust before asking for a sale, and how to create consistent momentum through visibility, relationships, and credibility. Maya shares real-life examples, common mistakes she sees founders make, and practical strategies for building a sales system that actually works without burnout or desperation.

Sales isn't about convincing people to buy something they don't need.
It's about confidently offering a solution you believe in to the people who are already looking for it.

What You'll Hear in This Episode

• Why sales is the most important skill every founder must learn

• The real reason sales feels "icky" and how to change that mindset

• Why belief in your product or service is essential to success

• The difference between pitching and talking confidently about what you do

• Why strangers are more likely to become clients than friends or family

• How to sell without cold DMs, spammy tactics, or pressure

• Where to actually find your ideal clients (and where not to look)

• Why posting links and "posting + praying" doesn't work

• How to use social media as a trust-building tool, not just a content platform

• The power of live video for connection, feedback, and credibility

• Why building an email list is critical to long-term sales stability

• How networking (virtual and in-person) supports sales in the early stages

• Why founders must learn to sell before hiring a salesperson

• How mindset, consistency, and visibility change your relationship with sales

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com

In the final episode of this six-part series, Maya Roffler breaks down the exact steps to leave your corporate job intentionally, strategically, and successfully before the end of 2025.

In episode 142 of MaYapinion®, Maya walks you through Step 6: Step Into CEO Mode, the step where preparation turns into ownership, mindset turns into leadership, and you fully step into your role as the founder of what you're building.

You've already completed Step 1 (Audit & Align), Step 2 (Validate Your Business Idea), Step 3 (Build Your Freedom Fund), Step 4 (Build the Brand), and Step 5 (Execute the Exit), which means you've left your 9–5 and are officially responsible for your time, your income, and your future.

This episode teaches you how to think, plan, and operate like a CEO, how to structure your time as a business owner, how to embrace sales and visibility as part of leadership, and how to build consistency, momentum, and clarity without overwhelm. Maya walks you through this step with real-life examples, practical systems, and the mindset shifts she had to make while building multiple businesses.

Stepping into CEO mode isn't about building a massive company, it's about owning your role, your schedule, and your vision with intention.

What You'll Hear in This Episode

• Step 6 in Maya's six-part "Ditch Your 9–5 Before the End of 2025" series

• What it actually means to "step into CEO mode" (even if you're building small)

• Why mindset alone isn't enough and what ownership really looks like

• How to structure your week using calendars, time blocking, and CEO-level planning

• Why time management is a core leadership skill for entrepreneurs

• How sales, marketing, and visibility fit into your role as a founder

• Why social media is a non-negotiable for modern businesses

• The truth about followers vs. revenue and what actually builds trust

• Why networking (virtual and in-person) matters in the early stages

• How to balance admin work, prospecting, content creation, and learning

• The importance of mentorship, community, and continued growth

• How to plan weekly, monthly, and long-term goals without burnout

• Why having a clear vision matters more than having a perfect plan
  
  

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com

In this six-part series, Maya Roffler breaks down the exact steps to leave your corporate job intentionally, strategically, and successfully before the end of 2025.

In episode 141 of MaYapinion®, Maya walks you through Step 5: Execute the Exit — the step where preparation becomes action, clarity becomes commitment, and your new chapter officially begins.

You've already completed Step 1 (Audit & Align), Step 2 (Validate Your Business Idea), Step 3 (Build Your Freedom Fund), and Step 4 (Build the Brand), which means you know what you want, who you serve, what you're building, and that you can financially support your transition.

This episode teaches you how to decide when you're truly ready to leave, how to navigate the emotional and practical realities of resigning, how to prepare for the unexpected, and how to make a clean, confident, professional exit… without burning bridges or second-guessing yourself. Maya walks you through this step with transparency, personal stories, and the exact process she had during her own transition from corporate to CEO.

Executing your exit isn't about being fearless it's about being prepared, grounded, and committed to the life you're building.

What You'll Hear in This Episode

• Step 5 in Maya's six-part "Ditch Your 9–5 Before the End of 2025" series

• Why executing the exit is often the most emotionally challenging step

• How corporate culture creates a false sense of safety (and why that matters)

• Why no one in any industry is as "safe" in corporate as they think

• How to know when you're truly ready to resign (and why it never feels 100% comfortable)

• The role of your Freedom Fund, validated offers, and brand readiness in determining your exit timeline

• Why passion + skill + demand = the confidence to leave

• How to navigate fear, uncertainty, and old conditioning about "stable jobs"

• Why how you leave reflects more on you than the company

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com

Are you ready to ditch your 9–5 and finally build the freedom-based life you've been dreaming about? In this six-part series, Maya Roffler breaks down the exact steps to leave your corporate job intentionally, strategically, and successfully before the end of 2025.

In today's episode, Maya walks you through Step 4: Build the Brand the step where your business idea starts to take on a real identity that people can see, feel, and connect with.

You've already completed Step 1 (Audit & Align), Step 2 (Validate Your Business Idea), and Step 3 (Build Your Freedom Fund), which means you know what you want, why you want it, and that there's real demand for your offer.

Now it's time to turn that clarity into a brand. One that your ideal clients recognize, remember, and trust.

This episode teaches you how to choose a strategic business name, check that it's truly available, build a cohesive visual identity, develop your core brand pillars, and create messaging that clearly communicates who you help and how you help them. Maya breaks this process down step-by-step so you can build a brand that supports your exit from corporate not one you have to completely rework later.

• Step 4 in Maya's six-part "Ditch Your 9–5 Before the End of 2025" series

• What "Build the Brand Before the Break" actually means (and why it matters before you quit)

• How to think strategically about your business name (beyond "cute" or "clever")

• Why you must research your name first: Google, URLs, podcasts, and social handles

• The difference between a memorable brand name and a confusing one

• How to decide on your brand's look and feel colors, fonts, tone, and energy

• Using your Step 2 market validation to shape your brand for the audience that actually said "yes"

• How to develop a clear one-liner that explains who you help, what you do, and how you do it

• Why your content pillars are a core part of your brand (and how to choose at least three)

• The role of a simple, strategic lead magnet in your brand ecosystem

• Why it's easier (and cheaper) to build the right brand now than to rebrand after you leave your 9–5

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com

Are you ready to ditch your 9–5 and finally build the freedom-based life you've been dreaming about? In this six-part series, Maya Roffler breaks down the exact steps to leave your corporate job intentionally, strategically, and successfully before the end of 2025.

In today's episode, Maya walks you through Step 3: Build Your Freedom Fund — one of the most important (and most overlooked) parts of leaving your 9–5 in a way that feels grounded, safe, and sustainable.

You've already completed Step 1 (Audit & Align) and Step 2 (Validate Your Business Idea), which means you now understand what you want, why you want it, and that there is demand for what you're building.

But before you take the leap, you need one thing every successful entrepreneur has built before exiting corporate:

A Freedom Fund.

This episode teaches you how to calculate what you truly need to leave your job, how to project both your personal and business expenses, what financial traps to avoid, and how to know when it's actually time to make the jump. Maya breaks this process down step-by-step so you can make your career transition with clarity, confidence, and stability.

What You'll Hear in This Episode

• Step 3 in Maya's six-part "Ditch Your 9–5 Before the End of 2025" series

• What a Freedom Fund actually is and why it's essential (not optional)

• How to conduct a full financial audit: mortgage, rent, insurance, utilities, transportation, groceries, subscriptions, and more

• Why you should over-project your expenses rather than underestimate them

• The difference between personal expenses and projected business expenses and how to calculate both

• Why taking the leap with $0 saved is a guaranteed path to panic, not freedom

• How to estimate business costs (LLC, website, hosting, tools, legal, marketing, contractors, product development, etc.) even if you're still in the idea stage

• The biggest mistakes people make when leaving their jobs too early

• How to know when "nervous but ready" becomes "it's time to leap"

• How to use your freedom fund to transition peacefully, not chaotically

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com

Are you ready to ditch your 9–5 and finally build the freedom-based life you've been dreaming about? In this six-part series, Maya Roffler breaks down the intentional, strategic, and realistic steps you need to take to leave your corporate job before the end of 2025.

In this episode, Maya walks you through Step 2: Validate Your Business Idea.

Before you quit your job or invest energy into building something new, you need proof that the business you want to create is viable. Maya shows you how to validate your idea in the real world so you don't waste time, money, or momentum building something no one actually wants.

She breaks down how to identify the specific problem you solve, the exact person you help, and the unique way you deliver the solution. From there, Maya teaches you how to test your idea in the market, gather real feedback, run beta offers, collect testimonials, and confirm demand before you launch.

This episode is your roadmap to turning a vague idea into a validated business with real potential because clarity and proof are the foundation of a successful 9-5 exit plan.

What You'll Hear in This Episode

• Step 2 of the six-part "Ditch Your 9–5 Before the End of 2025" series

• How to clearly define the problem you solve, who you help, and the outcome you deliver

• How to test your idea in real communities instead of relying on friends and family

• The truth about validation: real clients give real feedback

• How to run a beta offer, gather testimonials, and build credibility

• Why freebies don't always work and when discounted betas make more sense

• How to research competitors without sabotaging your confidence

• Why outsourcing simple tasks early on helps you validate faster and avoid burnout

• The step-by-step path to turning an idea into a proven offer you can confidently build into a real business

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com

Are you ready to ditch your 9–5 and finally build the freedom-based life you've been dreaming about? In this brand-new six-part series, Maya Roffler breaks down the exact steps to leave your corporate job intentionally, strategically, and successfully before the end of 2025.

In episode 137 Maya walks you through Step 1: Audit & Align.
Before you can build a business or transition into entrepreneurship, you need clarity, both in your finances and in your fulfillment. Maya shows you how to conduct a full audit of your current role: your salary, benefits, and responsibilities, but also what lights you up and what drains you.

She dives into the deeper "why" behind leaving your 9–5, defining your personal freedom goals and how to choose your freedom date to create accountability and motivation. From there, Maya explains how to align your skills, passions, and lifestyle desires to form the foundation for your next chapter.

This episode is your permission slip to stop dreaming and start planning because with the right roadmap, your exit strategy isn't just possible… it's inevitable.

What You'll Hear in This Episode

• The first step in Maya's six-part "Ditch Your 9–5 Before the End of 2025" series

• How to perform a full personal and professional audit (salary, benefits, skills, and passions)

• The difference between what lights you up and what drains you, and how to identify both

• How to define your personal freedom goals and set your freedom date

• Why alignment between your strengths and lifestyle desires is key to long-term success

• The truth about mindset and why positivity without action doesn't work

• How to reframe your current job with gratitude while you prepare for your exit
  
  

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com